Impact
BooleanMaths Impact
A running log of all experiment we have run for client brands. What we ran, which BooleanMaths capability powered it, and the measured impact. Updated weekly as new case studies land.
16 of 16 case studies
Sector
Experiment
Capability
Impact
Date
All
How a wellness D2C brand used a media-mix model to set ad strategy - and click-based attribution to run the day-to-day tactics
All
+67% revenue on +50% Ad spend
Aug 2026
All
A study of 35 D2C brands spanning 6 retail categories. Each brand is measured against Scaling, Optimisation & Health objectives
All
80% meet objectives
Jul 2026
ALL
Benchmarked Meta ROAS across 58 D2C brands with vs. without CAPI active
CAPI
+23% higher Meta ROAS for CAPI-active brands
Jun 2026
Fashion
Ran BooleanMaths-built audiences vs. standard RFM audiences in parallel WhatsApp broadcast campaigns
Audience Segmentation
2.33x better ROI on WhatsApp broadcasts
Jun 2026
Health & Wellness
Rebuilt privacy-compliant server-side tracking after Meta blocked pixel data for a health brand
CAPI
Blended ROAS recovered from 1.1x to 2.0x after Meta's pixel block
Jun 2026
Beauty
Ran a post-purchase survey for a beauty brand and segmented respondents into 4 customer personas
Post-Purchase Survey
4 customer personas identified from 2,853 responses
Apr 2026
Fashion
Deployed Enhanced CAPI with RTO exclusion and new-customer targeting for a menswear brand
CAPI
+32.4% net profit growth
Apr 2026
Footwear
Diagnosed and corrected Google last-click bias using an enriched first-click attribution model
Attribution
Meta's true demand share revealed at 47% (vs 36% reported)
Mar 2026
Food & Beverage
Benchmarked GA4 vs BooleanMaths attribution accuracy for a food & beverage brand
Attribution
96.1% attribution rate vs GA4's 79.4%
Mar 2026
Fashion
Benchmarked GA4 vs BooleanMaths attribution accuracy for a fashion brand
Attribution
98.06% attribution rate vs GA4's 57.52%
Mar 2026
Home & Living
Compared standard vs. enriched first-touch attribution models for a lifestyle brand
Attribution
~1,460 orders corrected from wrongly-attributed organic
Feb 2026
Home & Living
Enabled multi-touch attribution and live P&L tracking for a lifestyle brand to scale ad spend profitably
Attribution
Revenue/day nearly doubled (₹10.9L → ₹22.5L)
Jan 2026
Accessories
Rebuilt the tracking pipeline for an accessories brand after Meta over-reported conversions by 65%
CAPI
+16% true ROAS (over-reporting cut from 65% to 11%)
Dec 2025
Home & Living
Boosted Meta ad performance for a lifestyle brand's full Shopify journey using server-side CAPI
CAPI
+31% ROAS improvement (+74% revenue)
May 2025
Beauty
Restored broken Shopify-to-Meta data flows and improved Event Match Quality for a D2C brand
CAPI
+28% additional conversions captured
May 2025
Fashion
Tracked a full Shopify journey and optimized Meta ad performance for an apparel brand using attribution + CAPI
Attribution + CAPI
+9.2% ROAS improvement
Apr 2025
16 of 16 case studies
Sector
Experiment
Capability
Impact
Date
All
How a wellness D2C brand used a media-mix model to set ad strategy - and click-based attribution to run the day-to-day tactics
All
+67% revenue on +50% Ad spend
Aug 2026
All
A study of 35 D2C brands spanning 6 retail categories. Each brand is measured against Scaling, Optimisation & Health objectives
All
80% meet objectives
Jul 2026
ALL
Benchmarked Meta ROAS across 58 D2C brands with vs. without CAPI active
CAPI
+23% higher Meta ROAS for CAPI-active brands
Jun 2026
Fashion
Ran BooleanMaths-built audiences vs. standard RFM audiences in parallel WhatsApp broadcast campaigns
Audience Segmentation
2.33x better ROI on WhatsApp broadcasts
Jun 2026
Health & Wellness
Rebuilt privacy-compliant server-side tracking after Meta blocked pixel data for a health brand
CAPI
Blended ROAS recovered from 1.1x to 2.0x after Meta's pixel block
Jun 2026
Beauty
Ran a post-purchase survey for a beauty brand and segmented respondents into 4 customer personas
Post-Purchase Survey
4 customer personas identified from 2,853 responses
Apr 2026
Fashion
Deployed Enhanced CAPI with RTO exclusion and new-customer targeting for a menswear brand
CAPI
+32.4% net profit growth
Apr 2026
Footwear
Diagnosed and corrected Google last-click bias using an enriched first-click attribution model
Attribution
Meta's true demand share revealed at 47% (vs 36% reported)
Mar 2026
Food & Beverage
Benchmarked GA4 vs BooleanMaths attribution accuracy for a food & beverage brand
Attribution
96.1% attribution rate vs GA4's 79.4%
Mar 2026
Fashion
Benchmarked GA4 vs BooleanMaths attribution accuracy for a fashion brand
Attribution
98.06% attribution rate vs GA4's 57.52%
Mar 2026
Home & Living
Compared standard vs. enriched first-touch attribution models for a lifestyle brand
Attribution
~1,460 orders corrected from wrongly-attributed organic
Feb 2026
Home & Living
Enabled multi-touch attribution and live P&L tracking for a lifestyle brand to scale ad spend profitably
Attribution
Revenue/day nearly doubled (₹10.9L → ₹22.5L)
Jan 2026
Accessories
Rebuilt the tracking pipeline for an accessories brand after Meta over-reported conversions by 65%
CAPI
+16% true ROAS (over-reporting cut from 65% to 11%)
Dec 2025
Home & Living
Boosted Meta ad performance for a lifestyle brand's full Shopify journey using server-side CAPI
CAPI
+31% ROAS improvement (+74% revenue)
May 2025
Beauty
Restored broken Shopify-to-Meta data flows and improved Event Match Quality for a D2C brand
CAPI
+28% additional conversions captured
May 2025
Fashion
Tracked a full Shopify journey and optimized Meta ad performance for an apparel brand using attribution + CAPI
Attribution + CAPI
+9.2% ROAS improvement
Apr 2025
Activate your Marketing Data with BooleanMaths
Activate your Marketing Data with BooleanMaths
Activate your Marketing Data with BooleanMaths
Activate your Marketing Data with BooleanMaths
Activate your Marketing Data with BooleanMaths