Our story

Built to Fix What Marketing Platforms Couldn't

BooleanMaths started with a simple observation: growing brands were making million-dollar decisions using incomplete data.

A letter from the founders

Marketing has never been more data-driven and yet, many brands have never had less confidence in their data. Attribution gaps, browser limitations, disconnected platforms, and conflicting reports make it difficult to answer a simple question:

We founded BooleanMaths to solve that problem. Our goal is to give brands a complete picture of the customer journey from first touch to final purchase so every marketing decision is backed by reliable data, not assumptions. Today, BooleanMaths combines attribution, server-side tracking, conversion APIs, profitability analytics, and AI-powered insights into a single platform built specifically for modern commerce brands.

As the digital landscape continues to evolve, our mission remains the same: Help brands scale with clarity, confidence, and measurable profitability.

The BooleanMaths Team

Trusted by 100+ businesses worldwide

What We Believe

Helping Brands Grow Smarter

From attribution and server-side tracking to AI-powered analysis and profitability insights, BooleanMaths exists to help brands understand what works, eliminate wasted spend, and scale with confidence. Because growth shouldn't be a guessing game.

100+

Brands Trust BooleanMaths

$100M+

Revenue Tracked & Attributed

Data You Can Trust

Modern marketing is filled with conflicting reports and missing conversions.

Built for Growing Commerce Brands

Every feature we create is designed around real-world challenges faced by Shopify and DTC brands.

Insights That Drive Action

We focus on turning complex customer journeys & marketing performance into actionable insights.

Team

Meet the team

A group of marketers, engineers, and creatives obsessed with performance.

Nitesh Singh

CEO & Founder

IIT Bombay alumnus and former Head of Data Science at CreditMate (acquired by Paytm). Ex-Citibank and SunEdison. Passionate about building data-driven products that scale.

Saurav Suman

Founder

Computer Science graduate from IIT Jodhpur. Built software and data platforms at Raydar, Voylla, Auronia, DSP, and CreditMate. Leads product and engineering at BooleanMaths.