About Us

Built for Growth Teams. Powered by Data.

At Booleanmaths, we’re on a mission to make marketing seamless. We help startups and growth-stage brands optimize ad performance, improve ROAS, and scale profitably using data-driven marketing intelligence. Our platform brings together AI-powered attribution, advanced conversion tracking, and seamless integration with Meta’s Conversions API (CAPI) and Google Ads — ensuring that every marketing dollar delivers measurable impact.

Our story

From Chaos to Clarity – How Booleanmaths Came to Life

2024

BooleanMaths founded in 2024

In late 2024, Nitesh Singh and Saurav Suman were frustrated with the fragmented marketing stack available to businesses. Growth teams were drowning in disconnected tools—spreadsheets, pixels, dashboards, APIs—none of which talked to each other. Decisions were slow, ad budgets were wasted, and results were hard to trust.

2024

BooleanMaths founded in 2024

2024

BooleanMaths founded in 2024

2024

The vision behind BooleanMaths

Frustrated with the mess, Nitesh Singh and Saurav Suman envisioned Booleanmaths — a unified marketing intelligence platform that connects the dots across your entire marketing stack.

2024

The vision behind BooleanMaths

Frustrated with the mess, Nitesh Singh and Saurav Suman envisioned Booleanmaths — a unified marketing intelligence platform that connects the dots across your entire marketing stack.

2024

The vision behind BooleanMaths

Frustrated with the mess, Nitesh Singh and Saurav Suman envisioned Booleanmaths — a unified marketing intelligence platform that connects the dots across your entire marketing stack.

Mid-2024

Over development philosophy

Booleanmaths is built by data scientists for growth teams. We simplify the chaos of marketing with AI-driven content, bidding, and automation—giving teams a single source of truth to optimize spend, boost performance, and scale smarter.

Mid-2024

Over development philosophy

Mid-2024

Over development philosophy

Early 2025

Built for Scale

Today, Booleanmaths supports brands across D2C, B2B, and agencies in India, USA, Southeast Asia, and Europe — helping them grow profitably, one data point at a time.

Early 2025

Built for Scale

Today, Booleanmaths supports brands across D2C, B2B, and agencies in India, USA, Southeast Asia, and Europe — helping them grow profitably, one data point at a time.

Early 2025

Built for Scale

Today, Booleanmaths supports brands across D2C, B2B, and agencies in India, USA, Southeast Asia, and Europe — helping them grow profitably, one data point at a time.

Team

Meet the team

A group of marketers, engineers, and creatives obsessed with performance.

Nitesh Singh

CEO & Founder

IIT Bombay alumnus and former Head of Data Science at CreditMate (acquired by Paytm). Ex-Citibank and SunEdison. Passionate about building data-driven products that scale.

Saurav Suman

Founder

Computer Science graduate from IIT Jodhpur. Built software and data platforms at Raydar, Voylla, Auronia, DSP, and CreditMate. Leads product and engineering at BooleanMaths.