Recover conversions lost to broken journeys
Rebuild full user journeys across browsers and checkouts.
Recover conversions lost to broken journeys
Rebuild full user journeys across browsers and checkouts.
Problem
Problem
Problem
Problem
Traditional Tracking Setups are now broken
Browser side tracking fails for Ad Blockers and Privacy Browsers. Meta’s in-app browsers vs devices native browsers get tracked as separate Users 3rd-party checkouts start their own sessions and split the user journeys in Shopify. As a Result, Conversions are not mapped to User Journey. Overlap between Marketing channels goes unseen
Behind the scenes, Meta & Google ROAS ignore channel overlap. Ad Platforms do not measure true Incrementally. Both Platforms target the same audience and recommend spending on the wrong Campaigns. As a result, Ad Spend scales faster than profitability.
Behind the scenes, Meta & Google ROAS ignore channel overlap. Ad Platforms do not measure true Incrementally.
Both Platforms target the same audience and recommend spending on the wrong Campaigns. As a result, Ad Spend scales faster than profitability.
Solution
Solution
Solution
Solution
With BooleanMaths you can Enrich User Journeys with 3rd Party Checkouts & Cross Browser sessions
Server-Side Session Recovery
BooleanMaths recovers sessions lost to browser restriction and ad-blockers by using server-side tracking.
Complete User Journeys Across Checkouts
Shopify sessions ≠ Full user journey BooleanMaths fixes this using a custom merge algorithm for all major 3rd Party Checkouts. Delivering a 99% attribution rate.
Cross-Browser Journey Stitching
1 User. 2 Browsers. 2 User Journeys BooleanMaths fixes this by enriching data with cross-browser stitching. Rebuilding one continuous user journey from click to conversion.
Server-Side Session Recovery
BooleanMaths recovers sessions lost to browser restriction and ad-blockers by using server-side tracking.
Complete User Journeys Across Checkouts
Shopify sessions ≠ Full user journey BooleanMaths fixes this using a custom merge algorithm for all major 3rd Party Checkouts. Delivering a 99% attribution rate.
Cross-Browser Journey Stitching
1 User. 2 Browsers. 2 User Journeys BooleanMaths fixes this by enriching data with cross-browser stitching. Rebuilding one continuous user journey from click to conversion.
Server-Side Session Recovery
BooleanMaths recovers sessions lost to browser restriction and ad-blockers by using server-side tracking.
Complete User Journeys Across Checkouts
Shopify sessions ≠ Full user journey BooleanMaths fixes this using a custom merge algorithm for all major 3rd Party Checkouts. Delivering a 99% attribution rate.
Cross-Browser Journey Stitching
1 User. 2 Browsers. 2 User Journeys BooleanMaths fixes this by enriching data with cross-browser stitching. Rebuilding one continuous user journey from click to conversion.
99% Attribution Rate
BooleanMaths has a 99% attribution rate for across 3rd party checkout providers.
20X Channel Overlap
With Enriched more Brands uncover ~20% Google/Meta overlap as opposed to <1% before.
Find Us on Shopify
Find Us on Shopify
