GA4 vs BooleanMaths for F&B Brand
We compared the numbers from Shopify, BooleanMaths & GA4 for a F&B Brand for the same Time Period - 1st March to 25th March 2025.
Summary
Shopify is tracking 558 Orders.
GOOGLE ANALYTICS
Tracks 337 Web Orders.
2 Orders are Unmapped.
63 Orders are Direct
Attribution Rate = 79.4%
V/S
BOOLEANMATHS
Tracks all 558 Orders
8 Orders are Unmapped.
14 Orders are Direct
Attribution Rate = 96.1%
Refer Screenshots below
