Case study
BooleanMaths audiences delivered 2.33x better ROI on WhatsApp broadcasts
A D2C brand mixed in BooleanMaths-powered campaigns with their regular broadcasts on Bitespeed. Here's how they stacked up against the rest of the campaigns over the same 30-day window.
2.33x
16.9x
+63%
Bytespeed broadcast dashboard screenshot showing the BooleanMaths campaign results.
The Setup
A D2C brand was running WhatsApp broadcast campaigns on Bitespeed. They mixed three broadcast campaigns using audiences built using BooleanMaths - segments derived from real time browsing behaviour and contact enrichment.
Same platform. Same channel. Same month.
The only variable: Bitespeed's RFM audience vs BooleanMaths Audiences.
The results
Across three campaigns, BooleanMaths audiences generated ₹67,436 in revenue at a total cost of ₹3,990, delivering a blended ROI of 16.9x.
The rest of the account sent 1,28,900 messages and generated ₹1,58,533 at a cost of ₹21,894. A blended ROI of 7.24x.
That's 2.33x better ROI and 63% more revenue per message, from the same platform, in the same window, purely because of audience quality.
Why does this happen?
The performance gap comes down to three things BooleanMaths does differently.
We track 100% of user journeys not just the sessions that end in a click or a purchase and store them indefinitely.
We identify more anonymous sessions and stitch them to known contacts through our identity graph, built using extended user history we store.
We surface behavioural signals that actually matter: what someone browsed, how long they stayed, what they added to cart and didn't buy. These signals make for audiences that actually convert - whether you reach them on Meta, Google, or WhatsApp.
Conclusion
WhatsApp broadcast performance is not just a function of copy or timing. It's a function of who you're sending to. BooleanMaths audiences, built on real purchase intent and attribution signals, consistently reach higher-value customers.
The result: better ROI at a fraction of the spend, on the same platform, in the same window.
BooleanMaths Performance Summary
Metric
Messages sent
Revenue
Total cost
ROI
ROI advantage
Data from WhatsApp retention partner dashboard · 30-day window ending Jun 11, 2026.
Non-BooleanMaths cost derived from platform totals using reported ROI. One test campaign with ₹0 revenue excluded.
