P&L Tracking
See real profit, not just ROAS

Track live profit and loss by connecting ad spend with shipping, COD, RTO, returns, and logistics costs — all in one place. Move beyond surface-level ROAS to understand what you actually make on every order, campaign, and channel.

P&L Tracking
See real profit, not just ROAS

Rebuild complete user journeys across third-party checkouts and multiple browsers to ensure every order, event, and revenue touchpoint is captured accurately. Recover lost data from GoKwik, Razorpay, Shiprocket, and in-app browser flows like Meta → Chrome/Safari.

How it works

How it works

Track, compare, and optimize your marketing performance using clean, deduplicated, multi-channel data — updated in near real time.

Features

Built for real profitability

BooleanMaths connects revenue, costs, and fulfillment data to show true P&L across your entire funnel — from ad click to final delivery.

Live Profit & Loss

Track real-time P&L by combining ad spend with product costs, shipping fees, COD charges, RTOs, and refunds. See profit at every stage — not just top-line revenue.

Order Fulfillment Tracking

Inventory Management

Fully Customisable Settings

Live Profit & Loss

Track real-time P&L by combining ad spend with product costs, shipping fees, COD charges, RTOs, and refunds. See profit at every stage — not just top-line revenue.

Order Fulfillment Tracking

Inventory Management

Fully Customisable Settings

See True Campaign Profitability

Understand which campaigns actually make money after shipping, COD, returns, and RTOs — not just which ones look good on ROAS.

Prevent Hidden Losses

Spot losses caused by failed deliveries, cancellations, and logistics costs early — before they quietly eat into your margins.

Scale What’s Actually Profitable

Make confident scaling decisions using real profit data, not assumptions — and invest more in channels that deliver net revenue.

See how BooleanMaths compares to the tools you're using today.

Background

See how BooleanMaths compares to the tools you're using today.

Background

See how BooleanMaths compares to the tools you're using today.

Background