GA4 vs BooleanMaths for Fashion Brand
We compared the numbers from Shopify, BooleanMaths & GA4 for a Fashion Brand for the same Time Period - 18th March to 24th March 2025.
Summary
Shopify has a total of 545 Orders across Web & App
GOOGLE ANALYTICS
Does not track 133 App Orders
Tracks 337 Web Orders.
59 Orders are unmapped.
41 Orders are tagged Direct.
Attribution Rate = 57.52%
V/S
BOOLEANMATHS
Tracks total 545 Orders
Identifies 133 App & 412 Web
4 Orders are Unmapped.
4 Orders are tagged Direct.
Attribution Rate = 98.06%
Refer Screenshots below
