Optimize ads for real profitability

ROAS does not pay your Bills. Measure live P&L for every Ad Campaign, Channel & Cohort.

Install on Shopify

Book a demo

ROAS does not pay your Bills. Measure live P&L for every Ad Campaign, Channel & Cohort.

Install on Shopify

Book a demo

Problem

Why ROAS alone misleads profit decisions

Are your Ads scaling well but Profits continue to be elusive?

Meta/Google ROAS ignores logistics & returns. High revenue campaigns leak margin. Fulfillment costs stay invisible.

Solution

With BooleanMaths you can Enrich User Journeys with 3rd Party Checkouts & Cross Browser sessions

With BooleanMaths you can track profitability for your Channels & Ad Campaigns

Live Cost Tracking

True Channel-Level Profitability

Flexible Cost Modelling

Integrations with Shopify (COGS) and Shipping (Shiprocket for live tracking of costs across fulfilment funnel.

Channel level profitability across all Ads & Retention

Flexible setup to handle all Operating costs and model your full

Integrations with Shopify (COGS) and Shipping (Shiprocket for live tracking of costs across fulfilment funnel.

Channel level profitability across all Ads & Retention

Flexible setup to handle all Operating costs and model your full

40% improvement in Margins

BooleanMaths helps find revenue leaks and optimise their margins

30% Optimisation

Brands uncover ~30% inefficient spend hidden by platform ROAS.

Install on Shopify

AI powered using

Install on Shopify

AI powered using

Install on Shopify

AI powered using