Optimize ads for real profitability
ROAS does not pay your Bills. Measure live P&L for every Ad Campaign, Channel & Cohort.




Optimize ads for real profitability
ROAS does not pay your Bills. Measure live P&L for every Ad Campaign, Channel & Cohort.
Problem
Problem
Problem
Problem
Are your Ads scaling well but Profits continue to be elusive?
Meta/Google ROAS ignores logistics & returns. High revenue campaigns leak margin. Fulfillment costs stay invisible.




Solution
Solution
Solution
Solution
With BooleanMaths you can Enrich User Journeys with 3rd Party Checkouts & Cross Browser sessions
With BooleanMaths you can track profitability for your Channels & Ad Campaigns
Live Cost Tracking Across the Fulfilment Funnel
Integrations with Shopify (COGS) and Shipping (Shiprocket for live tracking of costs across fulfilment funnel.

True Channel-Level Profitability Across Ads & Retention
Channel level profitability across all Ads & Retention

Flexible Cost Modelling for Your Entire Business
Flexible setup to handle all Operating costs and model your full

Live Cost Tracking Across the Fulfilment Funnel
Integrations with Shopify (COGS) and Shipping (Shiprocket for live tracking of costs across fulfilment funnel.

True Channel-Level Profitability Across Ads & Retention
Channel level profitability across all Ads & Retention

Flexible Cost Modelling for Your Entire Business
Flexible setup to handle all Operating costs and model your full

Live Cost Tracking Across the Fulfilment Funnel
Integrations with Shopify (COGS) and Shipping (Shiprocket for live tracking of costs across fulfilment funnel.

True Channel-Level Profitability Across Ads & Retention
Channel level profitability across all Ads & Retention

Flexible Cost Modelling for Your Entire Business
Flexible setup to handle all Operating costs and model your full


40% improvement in Margins
BooleanMaths helps find revenue leaks and optimise their margins

30% Optimisation
Brands uncover ~30% inefficient spend hidden by platform ROAS.



