BooleanMaths is a marketing analytics and automation platform built to give you complete visibility into your performance data. We help brands and agencies track customer journeys, connect ad spend to revenue, and optimize campaigns using accurate attribution models. Our platform integrates with Google and Meta’s Conversion APIs (CAPI), enabling server-side tracking that works even when cookies or third-party trackers are blocked. This ensures you always get reliable data to fuel your ad platforms, improve campaign targeting, and boost ROAS through better optimization signals. Think of BooleanMaths as the missing data layer between your marketing tools and real growth.