AI Marketing Engine
Data Layer for your AI agents.
Fix attribution. Recover lost revenue. Scale what works.
BooleanMaths tracks complete user journeys, detects revenue leaks, and continously optimises ads.
AI Marketing Engine
Data Layer for your AI agents.
Fix attribution. Recover lost revenue. Scale what works.
BooleanMaths tracks complete user journeys, detects revenue leaks, and continously optimises ads.
AI Marketing Engine
Data Layer for your AI agents.
Fix attribution. Recover lost revenue. Scale what works.
BooleanMaths tracks complete user journeys, detects revenue leaks, and continously optimises ads.
Trusted by 100+ businesses worldwide
Trusted by 100+ businesses worldwide
What You Unlock with BooleanMaths
Fix hidden tracking gaps, uncover real performance, and scale with data you can trust.
See Channel Impact
See how each marketing channel contributes across customer journey.
Capture Customer Insight
Ask customers how they found you and validate attribution with zero guesswork.
Segment Users Precisely
Create powerful audience groups based on source and purchase patterns.
Fast Setup
Get started in minutes, not days, with minimal setup effort.
Powerful Solutions to Scale Real Ad Performance
BooleanMaths unifies analytics, attribution, and conversion APIs to eliminate data loss, fix over-attribution, and help you scale based on true ROAS—not platform-reported numbers.
Solutions
Scale ads profitably
Fix-Over-Attribution
Recover conversions
Optimize ads
Scale ads profitably across every channel
2X Revenue/Day
BooleanMaths helps plateaued Brands scale their revenues 2X with a multi channel Ad-Strategy
30% Optimisation
Brands uncover ~30% inefficient spend hidden by platform ROAS.
Demo
See How Leading DTC Brands Fix Attribution
Get a guided walkthrough of BooleanMaths and discover how brands uncover true first-touch performance, improve ROAS, and scale profitable growth.
Solutions
Powerful Solutions to Scale Real Ad Performance
BooleanMaths unifies analytics, attribution, and conversion APIs to eliminate data loss, fix over-attribution, and help you scale based on true ROAS—not platform-reported numbers.
Scale ads profitably
Fix-Over-Attribution
Recover conversions
Optimize ads
Scale ads profitably across every channel
2X Revenue/Day
BooleanMaths helps plateaued Brands scale their revenues 2X with a multi channel Ad-Strategy
30% Optimisation
Brands uncover ~30% inefficient spend hidden by platform ROAS.
Comparison
The BooleanMaths effect
From incomplete tracking to true attribution, see how BooleanMaths transforms your marketing data.
BooleanMaths vs TripleWhale
› Server-side tracking vs pixel-only
› +35–60% more conversions captured
› Real-time insights with 0–5 min delay
› Server-side tracking vs pixel-only
› +35–60% more conversions captured
› Real-time insights with 0–5 min delay
› Server-side tracking vs pixel-only
› +35–60% more conversions captured
› Real-time insights with 0–5 min delay
BooleanMaths vs Easyinsights
› 95%+ attribution accuracy
› Full ad platform alignment built-in
› Ask your data questions via MCP
› 95%+ attribution accuracy
› Full ad platform alignment built-in
› Ask your data questions via MCP
BooleanMaths vs GoMarble AI
› Server-side attribution, not AI guesses
› Deterministic data, not probabilistic.
› Transparent, auditable tracking pipeline
› Server-side attribution, not AI guesses
› Deterministic data, not probabilistic.
› Transparent, auditable tracking pipeline
› Server-side attribution, not AI guesses
› Deterministic data, not probabilistic.
› Transparent, auditable tracking pipeline
BooleanMaths vs TripleWhale
› Faster setup, no lengthy onboarding
› Real-time data vs day-old reporting
› MCP integration for analytics
› Faster setup, no lengthy onboarding
› Real-time data vs day-old reporting
› MCP integration for analytics
› Faster setup, no lengthy onboarding
› Real-time data vs day-old reporting
› MCP integration for analytics
Full comparison
Multi-Channel Attribution.
User Journey Enrichment
P&L Tracking
CAPI & Server-Side Tracking
Multi-Channel Attribution.
Uncover real user-journey overlaps across Meta, Google, Email, and more with accurate multi-touch attribution.
Human-like ai chat generative ai feature
Deliver fast, natural conversations powered by AI without increasing your support team.
Smart system integration
Easily connect channels, tools, and workflows to power unified support across your ecosystem.
Chats that feel human but powered by AI
Deliver instant, intelligent, and always-on support — without scaling your team.
Features
Powerful Features to Elevate Your Ad Performance
BooleanMaths platform is powered by a suite of advanced tools to simplify user tracking, optimize Ads, and maximize your ROAS.
Demo
See How Leading DTC Brands Fix Attribution
Get a guided walkthrough of BooleanMaths and discover how brands uncover true first-touch performance, improve ROAS, and scale profitable growth.
Features
Powerful Features to Elevate Your Ad Performance
BooleanMaths combines analytics, attribution, and conversion APIs to help you scale smarter and boost true ROAS.
Multi-Channel Attribution.
User Journey Enrichment
P&L Tracking
CAPI & Server-Side Tracking
Multi-Channel Attribution.
Uncover real user-journey overlaps across Meta, Google, Email, and more with accurate multi-touch attribution.
Human-like ai chat generative ai feature
Deliver fast, natural conversations powered by AI without increasing your support team.
Smart system integration
Easily connect channels, tools, and workflows to power unified support across your ecosystem.
Chats that feel human but powered by AI
Deliver instant, intelligent, and always-on support — without scaling your team.
Case Studies
Case Studies
At Boolean Maths, our work speaks for itself. Dive into our collection of case studies to explore how we’ve tackled complex challenges, crafted innovative solutions, and delivered measurable results.
+18% Conversion Lift
Optimized checkout experience across platforms.
Shopify brands
Evaluating Checkout Partners for Shopify Stores
View
-27% Overreported
Conversions Identified Eliminated inflated Meta attribution
DTC brand
The Attribution Illusion: Why Meta Sees More Orders
View
+32% Revenue Recovered
Captured lost conversions with server-side tracking
Shopify brand
Smarter Ads for a Shopify Brand with Attribution + CAPI
View
+24% ROAS Improvement
Aligned Meta optimization with real attribution
Shopify brand
Optimise Meta Ads for a Shopify Brand with CAPI
View
+20% More Accurate
Conversion Data Fixed broken event tracking and data gaps
DTC brand
Fixing Meta’s Data Flows with BooleanMaths CAPI
View
+28% Attribution Accuracy
Removed duplication and misattribution
Ecommerce brand
Fixing Meta Attribution with BooleanMaths CAPI
View
+35% Profitable Revenue
Growth Scaled ad spend using true ROAS insights
Multi-channel brand
Scaling Revenue & Profit with BooleanMaths
View
+22% Better Channel Clarity
Validated first-touch attribution accuracy
DTC brand
First Touch Attribution Validation
View
-30% Misattributed Conversions
Reduced Corrected Google-heavy last-click bias
TextMulti-channel brand
Solving Google Bias in Last Click
View
+26% More Conversions
Tracked vs GA4 Captured events missed by client-side tracking
F&B brand
GA4 vs BooleanMaths (F&B Brand)
View
+29% Revenue Visibility vs GA4
Uncovered hidden conversions across channels
Fashion brand
GA4 vs BooleanMaths (Fashion Brand)
View
Testimonials
Wall of love
See what our customers have to say. Real stories from brands that fixed their attribution and scaled smarter with BooleanMaths.
After trying multiple solutions, Boolean Maths is the only one that gave us clean, real-time ad tracking and precise marketing attribution. It nails pixel tracking, CAPI, LTV, ROAS, and UTM attribution — all in one dashboard.
Softbox
They're constantly making new changes to it. and these guys have been very supportive. awesome customer support team. helping out in the smallest obstacles i face, that too very quickly.
Moonfreeze
As someone managing ads across Google and Meta, BooleanMaths has been a game-changer. The fingerprinting-based tracking and real-time analytics helped us identify bottlenecks in the customer journey.
Rochaldas Sons
BooleanMaths is the secret tool to your event tracking and advertising efforts! This is a great platform! I had a demo session with Nitesh Singh and he provided so much value I ended up getting a license.
Robin
We have used multiple attribution tools like easyinsights which used to add a lot of scripts for tracking. Great work on that @BooleanMaths! 🙂
Ajinkya
We’ve been using Boolean Math for our attribution tracking, and it’s turning into a really strong platform. Love how responsive and improvement driven the team is.
Gryape
BooleanMaths has been a great experience overall. The founder, Saurav, is extremely helpful and approachable he genuinely takes the time to understand problems and guide you in the right direction.
Unlabel
We’ve been using Boolean Math for attribution tracking and it’s become one of the more dependable tools we rely on. The data feels consistent, the setup is flexible, and it’s clearly designed keeping Indian D2C businesses in mind.
Gutbasket
After trying multiple solutions, Boolean Maths is the only one that gave us clean, real-time ad tracking and precise marketing attribution. It nails pixel tracking, CAPI, LTV, ROAS, and UTM attribution — all in one dashboard.
Softbox
They're constantly making new changes to it. and these guys have been very supportive. awesome customer support team. helping out in the smallest obstacles i face, that too very quickly.
Moonfreeze
As someone managing ads across Google and Meta, BooleanMaths has been a game-changer. The fingerprinting-based tracking and real-time analytics helped us identify bottlenecks in the customer journey.
Rochaldas Sons
BooleanMaths is the secret tool to your event tracking and advertising efforts! This is a great platform! I had a demo session with Nitesh Singh and he provided so much value I ended up getting a license.
Robin
We have used multiple attribution tools like easyinsights which used to add a lot of scripts for tracking. Great work on that @BooleanMaths! 🙂
Ajinkya
We’ve been using Boolean Math for our attribution tracking, and it’s turning into a really strong platform. Love how responsive and improvement driven the team is.
Gryape
BooleanMaths has been a great experience overall. The founder, Saurav, is extremely helpful and approachable he genuinely takes the time to understand problems and guide you in the right direction.
Unlabel
We’ve been using Boolean Math for attribution tracking and it’s become one of the more dependable tools we rely on. The data feels consistent, the setup is flexible, and it’s clearly designed keeping Indian D2C businesses in mind.
Gutbasket
After trying multiple solutions, Boolean Maths is the only one that gave us clean, real-time ad tracking and precise marketing attribution. It nails pixel tracking, CAPI, LTV, ROAS, and UTM attribution — all in one dashboard.
Softbox
They're constantly making new changes to it. and these guys have been very supportive. awesome customer support team. helping out in the smallest obstacles i face, that too very quickly.
Moonfreeze
As someone managing ads across Google and Meta, BooleanMaths has been a game-changer. The fingerprinting-based tracking and real-time analytics helped us identify bottlenecks in the customer journey.
Rochaldas Sons
BooleanMaths is the secret tool to your event tracking and advertising efforts! This is a great platform! I had a demo session with Nitesh Singh and he provided so much value I ended up getting a license.
Robin
We have used multiple attribution tools like easyinsights which used to add a lot of scripts for tracking. Great work on that @BooleanMaths! 🙂
Ajinkya
We’ve been using Boolean Math for our attribution tracking, and it’s turning into a really strong platform. Love how responsive and improvement driven the team is.
Gryape
BooleanMaths has been a great experience overall. The founder, Saurav, is extremely helpful and approachable he genuinely takes the time to understand problems and guide you in the right direction.
Unlabel
We’ve been using Boolean Math for attribution tracking and it’s become one of the more dependable tools we rely on. The data feels consistent, the setup is flexible, and it’s clearly designed keeping Indian D2C businesses in mind.
Gutbasket
After trying multiple solutions, Boolean Maths is the only one that gave us clean, real-time ad tracking and precise marketing attribution. It nails pixel tracking, CAPI, LTV, ROAS, and UTM attribution — all in one dashboard.
Softbox
They're constantly making new changes to it. and these guys have been very supportive. awesome customer support team. helping out in the smallest obstacles i face, that too very quickly.
Moonfreeze
As someone managing ads across Google and Meta, BooleanMaths has been a game-changer. The fingerprinting-based tracking and real-time analytics helped us identify bottlenecks in the customer journey.
Rochaldas Sons
BooleanMaths is the secret tool to your event tracking and advertising efforts! This is a great platform! I had a demo session with Nitesh Singh and he provided so much value I ended up getting a license.
Robin
We have used multiple attribution tools like easyinsights which used to add a lot of scripts for tracking. Great work on that @BooleanMaths! 🙂
Ajinkya
We’ve been using Boolean Math for our attribution tracking, and it’s turning into a really strong platform. Love how responsive and improvement driven the team is.
Gryape
BooleanMaths has been a great experience overall. The founder, Saurav, is extremely helpful and approachable he genuinely takes the time to understand problems and guide you in the right direction.
Unlabel
We’ve been using Boolean Math for attribution tracking and it’s become one of the more dependable tools we rely on. The data feels consistent, the setup is flexible, and it’s clearly designed keeping Indian D2C businesses in mind.
Gutbasket
Testimonials
Wall of love
See what our customers have to say. Real stories from brands that fixed their attribution and scaled smarter with BooleanMaths.
After trying multiple solutions, Boolean Maths is the only one that gave us clean, real-time ad tracking and precise marketing attribution. It nails pixel tracking, CAPI, LTV, ROAS, and UTM attribution — all in one dashboard.
Softbox
They're constantly making new changes to it. and these guys have been very supportive. awesome customer support team. helping out in the smallest obstacles i face, that too very quickly.
Moonfreeze
As someone managing ads across Google and Meta, BooleanMaths has been a game-changer. The fingerprinting-based tracking and real-time analytics helped us identify bottlenecks in the customer journey.
Rochaldas Sons
BooleanMaths is the secret tool to your event tracking and advertising efforts! This is a great platform! I had a demo session with Nitesh Singh and he provided so much value I ended up getting a license.
Robin
We have used multiple attribution tools like easyinsights which used to add a lot of scripts for tracking. Great work on that @BooleanMaths! 🙂
Ajinkya
We’ve been using Boolean Math for our attribution tracking, and it’s turning into a really strong platform. Love how responsive and improvement driven the team is.
Gryape
BooleanMaths has been a great experience overall. The founder, Saurav, is extremely helpful and approachable he genuinely takes the time to understand problems and guide you in the right direction.
Unlabel
We’ve been using Boolean Math for attribution tracking and it’s become one of the more dependable tools we rely on. The data feels consistent, the setup is flexible, and it’s clearly designed keeping Indian D2C businesses in mind.
Gutbasket
After trying multiple solutions, Boolean Maths is the only one that gave us clean, real-time ad tracking and precise marketing attribution. It nails pixel tracking, CAPI, LTV, ROAS, and UTM attribution — all in one dashboard.
Softbox
They're constantly making new changes to it. and these guys have been very supportive. awesome customer support team. helping out in the smallest obstacles i face, that too very quickly.
Moonfreeze
As someone managing ads across Google and Meta, BooleanMaths has been a game-changer. The fingerprinting-based tracking and real-time analytics helped us identify bottlenecks in the customer journey.
Rochaldas Sons
BooleanMaths is the secret tool to your event tracking and advertising efforts! This is a great platform! I had a demo session with Nitesh Singh and he provided so much value I ended up getting a license.
Robin
We have used multiple attribution tools like easyinsights which used to add a lot of scripts for tracking. Great work on that @BooleanMaths! 🙂
Ajinkya
We’ve been using Boolean Math for our attribution tracking, and it’s turning into a really strong platform. Love how responsive and improvement driven the team is.
Gryape
BooleanMaths has been a great experience overall. The founder, Saurav, is extremely helpful and approachable he genuinely takes the time to understand problems and guide you in the right direction.
Unlabel
We’ve been using Boolean Math for attribution tracking and it’s become one of the more dependable tools we rely on. The data feels consistent, the setup is flexible, and it’s clearly designed keeping Indian D2C businesses in mind.
Gutbasket
After trying multiple solutions, Boolean Maths is the only one that gave us clean, real-time ad tracking and precise marketing attribution. It nails pixel tracking, CAPI, LTV, ROAS, and UTM attribution — all in one dashboard.
Softbox
They're constantly making new changes to it. and these guys have been very supportive. awesome customer support team. helping out in the smallest obstacles i face, that too very quickly.
Moonfreeze
As someone managing ads across Google and Meta, BooleanMaths has been a game-changer. The fingerprinting-based tracking and real-time analytics helped us identify bottlenecks in the customer journey.
Rochaldas Sons
BooleanMaths is the secret tool to your event tracking and advertising efforts! This is a great platform! I had a demo session with Nitesh Singh and he provided so much value I ended up getting a license.
Robin
We have used multiple attribution tools like easyinsights which used to add a lot of scripts for tracking. Great work on that @BooleanMaths! 🙂
Ajinkya
We’ve been using Boolean Math for our attribution tracking, and it’s turning into a really strong platform. Love how responsive and improvement driven the team is.
Gryape
BooleanMaths has been a great experience overall. The founder, Saurav, is extremely helpful and approachable he genuinely takes the time to understand problems and guide you in the right direction.
Unlabel
We’ve been using Boolean Math for attribution tracking and it’s become one of the more dependable tools we rely on. The data feels consistent, the setup is flexible, and it’s clearly designed keeping Indian D2C businesses in mind.
Gutbasket
After trying multiple solutions, Boolean Maths is the only one that gave us clean, real-time ad tracking and precise marketing attribution. It nails pixel tracking, CAPI, LTV, ROAS, and UTM attribution — all in one dashboard.
Softbox
They're constantly making new changes to it. and these guys have been very supportive. awesome customer support team. helping out in the smallest obstacles i face, that too very quickly.
Moonfreeze
As someone managing ads across Google and Meta, BooleanMaths has been a game-changer. The fingerprinting-based tracking and real-time analytics helped us identify bottlenecks in the customer journey.
Rochaldas Sons
BooleanMaths is the secret tool to your event tracking and advertising efforts! This is a great platform! I had a demo session with Nitesh Singh and he provided so much value I ended up getting a license.
Robin
We have used multiple attribution tools like easyinsights which used to add a lot of scripts for tracking. Great work on that @BooleanMaths! 🙂
Ajinkya
We’ve been using Boolean Math for our attribution tracking, and it’s turning into a really strong platform. Love how responsive and improvement driven the team is.
Gryape
BooleanMaths has been a great experience overall. The founder, Saurav, is extremely helpful and approachable he genuinely takes the time to understand problems and guide you in the right direction.
Unlabel
We’ve been using Boolean Math for attribution tracking and it’s become one of the more dependable tools we rely on. The data feels consistent, the setup is flexible, and it’s clearly designed keeping Indian D2C businesses in mind.
Gutbasket
After trying multiple solutions, Boolean Maths is the only one that gave us clean, real-time ad tracking and precise marketing attribution. It nails pixel tracking, CAPI, LTV, ROAS, and UTM attribution — all in one dashboard.
Softbox
They're constantly making new changes to it. and these guys have been very supportive. awesome customer support team. helping out in the smallest obstacles i face, that too very quickly.
Moonfreeze
As someone managing ads across Google and Meta, BooleanMaths has been a game-changer. The fingerprinting-based tracking and real-time analytics helped us identify bottlenecks in the customer journey.
Rochaldas Sons
BooleanMaths is the secret tool to your event tracking and advertising efforts! This is a great platform! I had a demo session with Nitesh Singh and he provided so much value I ended up getting a license.
Robin
We have used multiple attribution tools like easyinsights which used to add a lot of scripts for tracking. Great work on that @BooleanMaths! 🙂
Ajinkya
We’ve been using Boolean Math for our attribution tracking, and it’s turning into a really strong platform. Love how responsive and improvement driven the team is.
Gryape
BooleanMaths has been a great experience overall. The founder, Saurav, is extremely helpful and approachable he genuinely takes the time to understand problems and guide you in the right direction.
Unlabel
We’ve been using Boolean Math for attribution tracking and it’s become one of the more dependable tools we rely on. The data feels consistent, the setup is flexible, and it’s clearly designed keeping Indian D2C businesses in mind.
Gutbasket
After trying multiple solutions, Boolean Maths is the only one that gave us clean, real-time ad tracking and precise marketing attribution. It nails pixel tracking, CAPI, LTV, ROAS, and UTM attribution — all in one dashboard.
Softbox
They're constantly making new changes to it. and these guys have been very supportive. awesome customer support team. helping out in the smallest obstacles i face, that too very quickly.
Moonfreeze
As someone managing ads across Google and Meta, BooleanMaths has been a game-changer. The fingerprinting-based tracking and real-time analytics helped us identify bottlenecks in the customer journey.
Rochaldas Sons
BooleanMaths is the secret tool to your event tracking and advertising efforts! This is a great platform! I had a demo session with Nitesh Singh and he provided so much value I ended up getting a license.
Robin
We have used multiple attribution tools like easyinsights which used to add a lot of scripts for tracking. Great work on that @BooleanMaths! 🙂
Ajinkya
We’ve been using Boolean Math for our attribution tracking, and it’s turning into a really strong platform. Love how responsive and improvement driven the team is.
Gryape
BooleanMaths has been a great experience overall. The founder, Saurav, is extremely helpful and approachable he genuinely takes the time to understand problems and guide you in the right direction.
Unlabel
We’ve been using Boolean Math for attribution tracking and it’s become one of the more dependable tools we rely on. The data feels consistent, the setup is flexible, and it’s clearly designed keeping Indian D2C businesses in mind.
Gutbasket
After trying multiple solutions, Boolean Maths is the only one that gave us clean, real-time ad tracking and precise marketing attribution. It nails pixel tracking, CAPI, LTV, ROAS, and UTM attribution — all in one dashboard.
Softbox
They're constantly making new changes to it. and these guys have been very supportive. awesome customer support team. helping out in the smallest obstacles i face, that too very quickly.
Moonfreeze
As someone managing ads across Google and Meta, BooleanMaths has been a game-changer. The fingerprinting-based tracking and real-time analytics helped us identify bottlenecks in the customer journey.
Rochaldas Sons
BooleanMaths is the secret tool to your event tracking and advertising efforts! This is a great platform! I had a demo session with Nitesh Singh and he provided so much value I ended up getting a license.
Robin
We have used multiple attribution tools like easyinsights which used to add a lot of scripts for tracking. Great work on that @BooleanMaths! 🙂
Ajinkya
We’ve been using Boolean Math for our attribution tracking, and it’s turning into a really strong platform. Love how responsive and improvement driven the team is.
Gryape
BooleanMaths has been a great experience overall. The founder, Saurav, is extremely helpful and approachable he genuinely takes the time to understand problems and guide you in the right direction.
Unlabel
We’ve been using Boolean Math for attribution tracking and it’s become one of the more dependable tools we rely on. The data feels consistent, the setup is flexible, and it’s clearly designed keeping Indian D2C businesses in mind.
Gutbasket
After trying multiple solutions, Boolean Maths is the only one that gave us clean, real-time ad tracking and precise marketing attribution. It nails pixel tracking, CAPI, LTV, ROAS, and UTM attribution — all in one dashboard.
Softbox
They're constantly making new changes to it. and these guys have been very supportive. awesome customer support team. helping out in the smallest obstacles i face, that too very quickly.
Moonfreeze
As someone managing ads across Google and Meta, BooleanMaths has been a game-changer. The fingerprinting-based tracking and real-time analytics helped us identify bottlenecks in the customer journey.
Rochaldas Sons
BooleanMaths is the secret tool to your event tracking and advertising efforts! This is a great platform! I had a demo session with Nitesh Singh and he provided so much value I ended up getting a license.
Robin
We have used multiple attribution tools like easyinsights which used to add a lot of scripts for tracking. Great work on that @BooleanMaths! 🙂
Ajinkya
We’ve been using Boolean Math for our attribution tracking, and it’s turning into a really strong platform. Love how responsive and improvement driven the team is.
Gryape
BooleanMaths has been a great experience overall. The founder, Saurav, is extremely helpful and approachable he genuinely takes the time to understand problems and guide you in the right direction.
Unlabel
We’ve been using Boolean Math for attribution tracking and it’s become one of the more dependable tools we rely on. The data feels consistent, the setup is flexible, and it’s clearly designed keeping Indian D2C businesses in mind.
Gutbasket
Integrations
Works with your entire growth stack via MCP
Works with your entire growth stack via MCP
Boolean Maths integrates with Meta, Google Ads, Shopify, Klaviyo, Mailchimp and more to ensure all your Marketing Intelligence resides in one place.
Boolean Maths integrates with Meta, Google Ads, Shopify, Klaviyo, Mailchimp and more to ensure all your Marketing Intelligence resides in one place.
Meta
Bitespeed
Google Ads
Shopify
Shiprocket
Delhivery
Bik
WareIQ
Clickpost
Meta
Bitespeed
Google Ads
Shopify
Shiprocket
Delhivery
Bik
WareIQ
Clickpost
Case Study
Case Studies
At Boolean Maths, our work speaks for itself. Dive into our collection of case studies to explore how we’ve tackled complex challenges, crafted innovative solutions, and delivered measurable results.
+18% Conversion Lift
Optimized checkout experience across platforms.
Shopify brands
Evaluating Checkout Partners for Shopify Stores
View
-27% Overreported
Conversions Identified Eliminated inflated Meta attribution
DTC brand
The Attribution Illusion: Why Meta Sees More Orders
View
+32% Revenue Recovered
Captured lost conversions with server-side tracking
Shopify brand
Smarter Ads for a Shopify Brand with Attribution + CAPI
View
+24% ROAS Improvement
Aligned Meta optimization with real attribution
Shopify brand
Optimise Meta Ads for a Shopify Brand with CAPI
View
+20% More Accurate
Conversion Data Fixed broken event tracking and data gaps
DTC brand
Fixing Meta’s Data Flows with BooleanMaths CAPI
View
+28% Attribution Accuracy
Removed duplication and misattribution
Ecommerce brand
Fixing Meta Attribution with BooleanMaths CAPI
View
+35% Profitable Revenue
Growth Scaled ad spend using true ROAS insights
Multi-channel brand
Scaling Revenue & Profit with BooleanMaths
View
+22% Better Channel Clarity
Validated first-touch attribution accuracy
DTC brand
First Touch Attribution Validation
View
-30% Misattributed Conversions
Reduced Corrected Google-heavy last-click bias
TextMulti-channel brand
Solving Google Bias in Last Click
View
+26% More Conversions
Tracked vs GA4 Captured events missed by client-side tracking
F&B brand
GA4 vs BooleanMaths (F&B Brand)
View
+29% Revenue Visibility vs GA4
Uncovered hidden conversions across channels
Fashion brand
GA4 vs BooleanMaths (Fashion Brand)
View
FAQs
Frequently Asked Questions
What is BooleanMaths?
BooleanMaths is a marketing analytics and automation platform built to give you complete visibility into your performance data. We help brands and agencies track customer journeys, connect ad spend to revenue, and optimize campaigns using accurate attribution models. Our platform integrates with Google and Meta’s Conversion APIs (CAPI), enabling server-side tracking that works even when cookies or third-party trackers are blocked. This ensures you always get reliable data to fuel your ad platforms, improve campaign targeting, and boost ROAS through better optimization signals. Think of BooleanMaths as the missing data layer between your marketing tools and real growth.
How is BooleanMaths different from Google Analytics or Shopify analytics?
What are Conversion APIs and why do I need them?
Is BooleanMaths only for D2C brands?
How long does it take to set up?
What is BooleanMaths?
BooleanMaths is a marketing analytics and automation platform built to give you complete visibility into your performance data. We help brands and agencies track customer journeys, connect ad spend to revenue, and optimize campaigns using accurate attribution models. Our platform integrates with Google and Meta’s Conversion APIs (CAPI), enabling server-side tracking that works even when cookies or third-party trackers are blocked. This ensures you always get reliable data to fuel your ad platforms, improve campaign targeting, and boost ROAS through better optimization signals. Think of BooleanMaths as the missing data layer between your marketing tools and real growth.
How is BooleanMaths different from Google Analytics or Shopify analytics?
What are Conversion APIs and why do I need them?
Is BooleanMaths only for D2C brands?
How long does it take to set up?
What is BooleanMaths?
BooleanMaths is a marketing analytics and automation platform built to give you complete visibility into your performance data. We help brands and agencies track customer journeys, connect ad spend to revenue, and optimize campaigns using accurate attribution models. Our platform integrates with Google and Meta’s Conversion APIs (CAPI), enabling server-side tracking that works even when cookies or third-party trackers are blocked. This ensures you always get reliable data to fuel your ad platforms, improve campaign targeting, and boost ROAS through better optimization signals. Think of BooleanMaths as the missing data layer between your marketing tools and real growth.
How is BooleanMaths different from Google Analytics or Shopify analytics?
What are Conversion APIs and why do I need them?
Is BooleanMaths only for D2C brands?
How long does it take to set up?
See how BooleanMaths compares to the tools you're using today.
See how BooleanMaths compares to the tools you're using today.
See how BooleanMaths compares to the tools you're using today.
Testimonials
Wall of love
See what our customers have to say. Real stories from brands that fixed their attribution and scaled smarter with BooleanMaths.
After trying multiple solutions, Boolean Maths is the only one that gave us clean, real-time ad tracking and precise marketing attribution. It nails pixel tracking, CAPI, LTV, ROAS, and UTM attribution — all in one dashboard.
Softbox
They're constantly making new changes to it. and these guys have been very supportive. awesome customer support team. helping out in the smallest obstacles i face, that too very quickly.
Moonfreeze
As someone managing ads across Google and Meta, BooleanMaths has been a game-changer. The fingerprinting-based tracking and real-time analytics helped us identify bottlenecks in the customer journey.
Rochaldas Sons
BooleanMaths is the secret tool to your event tracking and advertising efforts! This is a great platform! I had a demo session with Nitesh Singh and he provided so much value I ended up getting a license.
Robin
We have used multiple attribution tools like easyinsights which used to add a lot of scripts for tracking. Great work on that @BooleanMaths! 🙂
Ajinkya
We’ve been using Boolean Math for our attribution tracking, and it’s turning into a really strong platform. Love how responsive and improvement driven the team is.
Gryape
BooleanMaths has been a great experience overall. The founder, Saurav, is extremely helpful and approachable he genuinely takes the time to understand problems and guide you in the right direction.
Unlabel
We’ve been using Boolean Math for attribution tracking and it’s become one of the more dependable tools we rely on. The data feels consistent, the setup is flexible, and it’s clearly designed keeping Indian D2C businesses in mind.
Gutbasket
After trying multiple solutions, Boolean Maths is the only one that gave us clean, real-time ad tracking and precise marketing attribution. It nails pixel tracking, CAPI, LTV, ROAS, and UTM attribution — all in one dashboard.
Softbox
They're constantly making new changes to it. and these guys have been very supportive. awesome customer support team. helping out in the smallest obstacles i face, that too very quickly.
Moonfreeze
As someone managing ads across Google and Meta, BooleanMaths has been a game-changer. The fingerprinting-based tracking and real-time analytics helped us identify bottlenecks in the customer journey.
Rochaldas Sons
BooleanMaths is the secret tool to your event tracking and advertising efforts! This is a great platform! I had a demo session with Nitesh Singh and he provided so much value I ended up getting a license.
Robin
We have used multiple attribution tools like easyinsights which used to add a lot of scripts for tracking. Great work on that @BooleanMaths! 🙂
Ajinkya
We’ve been using Boolean Math for our attribution tracking, and it’s turning into a really strong platform. Love how responsive and improvement driven the team is.
Gryape
BooleanMaths has been a great experience overall. The founder, Saurav, is extremely helpful and approachable he genuinely takes the time to understand problems and guide you in the right direction.
Unlabel
We’ve been using Boolean Math for attribution tracking and it’s become one of the more dependable tools we rely on. The data feels consistent, the setup is flexible, and it’s clearly designed keeping Indian D2C businesses in mind.
Gutbasket
After trying multiple solutions, Boolean Maths is the only one that gave us clean, real-time ad tracking and precise marketing attribution. It nails pixel tracking, CAPI, LTV, ROAS, and UTM attribution — all in one dashboard.
Softbox
They're constantly making new changes to it. and these guys have been very supportive. awesome customer support team. helping out in the smallest obstacles i face, that too very quickly.
Moonfreeze
As someone managing ads across Google and Meta, BooleanMaths has been a game-changer. The fingerprinting-based tracking and real-time analytics helped us identify bottlenecks in the customer journey.
Rochaldas Sons
BooleanMaths is the secret tool to your event tracking and advertising efforts! This is a great platform! I had a demo session with Nitesh Singh and he provided so much value I ended up getting a license.
Robin
We have used multiple attribution tools like easyinsights which used to add a lot of scripts for tracking. Great work on that @BooleanMaths! 🙂
Ajinkya
We’ve been using Boolean Math for our attribution tracking, and it’s turning into a really strong platform. Love how responsive and improvement driven the team is.
Gryape
BooleanMaths has been a great experience overall. The founder, Saurav, is extremely helpful and approachable he genuinely takes the time to understand problems and guide you in the right direction.
Unlabel
We’ve been using Boolean Math for attribution tracking and it’s become one of the more dependable tools we rely on. The data feels consistent, the setup is flexible, and it’s clearly designed keeping Indian D2C businesses in mind.
Gutbasket
After trying multiple solutions, Boolean Maths is the only one that gave us clean, real-time ad tracking and precise marketing attribution. It nails pixel tracking, CAPI, LTV, ROAS, and UTM attribution — all in one dashboard.
Softbox
They're constantly making new changes to it. and these guys have been very supportive. awesome customer support team. helping out in the smallest obstacles i face, that too very quickly.
Moonfreeze
As someone managing ads across Google and Meta, BooleanMaths has been a game-changer. The fingerprinting-based tracking and real-time analytics helped us identify bottlenecks in the customer journey.
Rochaldas Sons
BooleanMaths is the secret tool to your event tracking and advertising efforts! This is a great platform! I had a demo session with Nitesh Singh and he provided so much value I ended up getting a license.
Robin
We have used multiple attribution tools like easyinsights which used to add a lot of scripts for tracking. Great work on that @BooleanMaths! 🙂
Ajinkya
We’ve been using Boolean Math for our attribution tracking, and it’s turning into a really strong platform. Love how responsive and improvement driven the team is.
Gryape
BooleanMaths has been a great experience overall. The founder, Saurav, is extremely helpful and approachable he genuinely takes the time to understand problems and guide you in the right direction.
Unlabel
We’ve been using Boolean Math for attribution tracking and it’s become one of the more dependable tools we rely on. The data feels consistent, the setup is flexible, and it’s clearly designed keeping Indian D2C businesses in mind.
Gutbasket
After trying multiple solutions, Boolean Maths is the only one that gave us clean, real-time ad tracking and precise marketing attribution. It nails pixel tracking, CAPI, LTV, ROAS, and UTM attribution — all in one dashboard.
Softbox
They're constantly making new changes to it. and these guys have been very supportive. awesome customer support team. helping out in the smallest obstacles i face, that too very quickly.
Moonfreeze
As someone managing ads across Google and Meta, BooleanMaths has been a game-changer. The fingerprinting-based tracking and real-time analytics helped us identify bottlenecks in the customer journey.
Rochaldas Sons
BooleanMaths is the secret tool to your event tracking and advertising efforts! This is a great platform! I had a demo session with Nitesh Singh and he provided so much value I ended up getting a license.
Robin
We have used multiple attribution tools like easyinsights which used to add a lot of scripts for tracking. Great work on that @BooleanMaths! 🙂
Ajinkya
We’ve been using Boolean Math for our attribution tracking, and it’s turning into a really strong platform. Love how responsive and improvement driven the team is.
Gryape
BooleanMaths has been a great experience overall. The founder, Saurav, is extremely helpful and approachable he genuinely takes the time to understand problems and guide you in the right direction.
Unlabel
We’ve been using Boolean Math for attribution tracking and it’s become one of the more dependable tools we rely on. The data feels consistent, the setup is flexible, and it’s clearly designed keeping Indian D2C businesses in mind.
Gutbasket
After trying multiple solutions, Boolean Maths is the only one that gave us clean, real-time ad tracking and precise marketing attribution. It nails pixel tracking, CAPI, LTV, ROAS, and UTM attribution — all in one dashboard.
Softbox
They're constantly making new changes to it. and these guys have been very supportive. awesome customer support team. helping out in the smallest obstacles i face, that too very quickly.
Moonfreeze
As someone managing ads across Google and Meta, BooleanMaths has been a game-changer. The fingerprinting-based tracking and real-time analytics helped us identify bottlenecks in the customer journey.
Rochaldas Sons
BooleanMaths is the secret tool to your event tracking and advertising efforts! This is a great platform! I had a demo session with Nitesh Singh and he provided so much value I ended up getting a license.
Robin
We have used multiple attribution tools like easyinsights which used to add a lot of scripts for tracking. Great work on that @BooleanMaths! 🙂
Ajinkya
We’ve been using Boolean Math for our attribution tracking, and it’s turning into a really strong platform. Love how responsive and improvement driven the team is.
Gryape
BooleanMaths has been a great experience overall. The founder, Saurav, is extremely helpful and approachable he genuinely takes the time to understand problems and guide you in the right direction.
Unlabel
We’ve been using Boolean Math for attribution tracking and it’s become one of the more dependable tools we rely on. The data feels consistent, the setup is flexible, and it’s clearly designed keeping Indian D2C businesses in mind.
Gutbasket
After trying multiple solutions, Boolean Maths is the only one that gave us clean, real-time ad tracking and precise marketing attribution. It nails pixel tracking, CAPI, LTV, ROAS, and UTM attribution — all in one dashboard.
Softbox
They're constantly making new changes to it. and these guys have been very supportive. awesome customer support team. helping out in the smallest obstacles i face, that too very quickly.
Moonfreeze
As someone managing ads across Google and Meta, BooleanMaths has been a game-changer. The fingerprinting-based tracking and real-time analytics helped us identify bottlenecks in the customer journey.
Rochaldas Sons
BooleanMaths is the secret tool to your event tracking and advertising efforts! This is a great platform! I had a demo session with Nitesh Singh and he provided so much value I ended up getting a license.
Robin
We have used multiple attribution tools like easyinsights which used to add a lot of scripts for tracking. Great work on that @BooleanMaths! 🙂
Ajinkya
We’ve been using Boolean Math for our attribution tracking, and it’s turning into a really strong platform. Love how responsive and improvement driven the team is.
Gryape
BooleanMaths has been a great experience overall. The founder, Saurav, is extremely helpful and approachable he genuinely takes the time to understand problems and guide you in the right direction.
Unlabel
We’ve been using Boolean Math for attribution tracking and it’s become one of the more dependable tools we rely on. The data feels consistent, the setup is flexible, and it’s clearly designed keeping Indian D2C businesses in mind.
Gutbasket
After trying multiple solutions, Boolean Maths is the only one that gave us clean, real-time ad tracking and precise marketing attribution. It nails pixel tracking, CAPI, LTV, ROAS, and UTM attribution — all in one dashboard.
Softbox
They're constantly making new changes to it. and these guys have been very supportive. awesome customer support team. helping out in the smallest obstacles i face, that too very quickly.
Moonfreeze
As someone managing ads across Google and Meta, BooleanMaths has been a game-changer. The fingerprinting-based tracking and real-time analytics helped us identify bottlenecks in the customer journey.
Rochaldas Sons
BooleanMaths is the secret tool to your event tracking and advertising efforts! This is a great platform! I had a demo session with Nitesh Singh and he provided so much value I ended up getting a license.
Robin
We have used multiple attribution tools like easyinsights which used to add a lot of scripts for tracking. Great work on that @BooleanMaths! 🙂
Ajinkya
We’ve been using Boolean Math for our attribution tracking, and it’s turning into a really strong platform. Love how responsive and improvement driven the team is.
Gryape
BooleanMaths has been a great experience overall. The founder, Saurav, is extremely helpful and approachable he genuinely takes the time to understand problems and guide you in the right direction.
Unlabel
We’ve been using Boolean Math for attribution tracking and it’s become one of the more dependable tools we rely on. The data feels consistent, the setup is flexible, and it’s clearly designed keeping Indian D2C businesses in mind.
Gutbasket
Powerful Solutions to Scale Real Ad Performance
BooleanMaths unifies analytics, attribution, and conversion APIs to eliminate data loss, fix over-attribution, and help you scale based on true ROAS—not platform-reported numbers.
Solutions
Scale ads profitably
Fix-Over-Attribution
Recover conversions
Optimize ads
Scale ads profitably across every channel
2X Revenue/Day
BooleanMaths helps plateaued Brands scale their revenues 2X with a multi channel Ad-Strategy
30% Optimisation
Brands uncover ~30% inefficient spend hidden by platform ROAS.
Features
Powerful Features to Elevate Your Ad Performance
BooleanMaths combines analytics, attribution, and conversion APIs to help you scale smarter and boost true ROAS.
Multi-Channel Attribution.
User Journey Enrichment
P&L Tracking
CAPI & Server-Side Tracking
Multi-Channel Attribution.
Uncover real user-journey overlaps across Meta, Google, Email, and more with accurate multi-touch attribution.
Human-like ai chat generative ai feature
Deliver fast, natural conversations powered by AI without increasing your support team.
Smart system integration
Easily connect channels, tools, and workflows to power unified support across your ecosystem.
Chats that feel human but powered by AI
Deliver instant, intelligent, and always-on support — without scaling your team.
Demo
See How Leading DTC Brands Fix Attribution
Get a guided walkthrough of BooleanMaths and discover how brands uncover true first-touch performance, improve ROAS, and scale profitable growth.