Optimise your Ads. Debug your Revenue.

BooleanMaths unifies data from Ecommerce, Ads and Checkouts to deliver precise Marketing Attribution. So you know which channels, campaigns, and touchpoints actually convert.

Optimise your Ads. Debug your Revenue.

BooleanMaths unifies data from Ecommerce, Ads and Checkouts to deliver precise Marketing Attribution. So you know which channels, campaigns, and touchpoints actually convert.

Optimise your Ads. Debug your Revenue.

BooleanMaths unifies data from Ecommerce, Ads and Checkouts to deliver precise Marketing Attribution. So you know which channels, campaigns, and touchpoints actually convert.

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Brands that trust BooleanMaths


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Powerful Solutions to Scale Real Ad Performance

BooleanMaths unifies analytics, attribution, and conversion APIs to eliminate data loss, fix over-attribution, and help you scale based on true ROAS—not platform-reported numbers.

Scale ads profitably

Fix-Over-Attribution

Recover conversions

Optimize ads

Scale ads profitably across every channel

2X Revenue/Day

BooleanMaths helps plateaued Brands scale their revenues 2X with a multi channel Ad-Strategy

30% Optimisation

Brands uncover ~30% inefficient spend hidden by platform ROAS.

Abstract

How it works

How it works

The BooleanMaths effect

From incomplete tracking to true attribution, see how BooleanMaths transforms your marketing data.

BEFORE BOOLEANMATHS

Inaccurate channel attribution

Inaccurate channel attribution

Inaccurate channel attribution

Conversions lost to cookie expiry

Conversions lost to cookie expiry

Conversions lost to cookie expiry

Duplicate ROAS across platforms

Duplicate ROAS across platforms

Duplicate ROAS across platforms

Broken user journeys

Broken user journeys

Broken user journeys

Guesswork-driven decisions

Guesswork-driven decisions

Guesswork-driven decisions

V/S

AFTER BOOLEANMATHS

Unified attribution across all sources

Unified attribution across all sources

Unified attribution across all sources

98%+ accurate conversion tracking

98%+ accurate conversion tracking

98%+ accurate conversion tracking

Clean, de-duplicated ROAS

Clean, de-duplicated ROAS

Clean, de-duplicated ROAS

Complete customer journey visibility

Complete customer journey visibility

Complete customer journey visibility

Confident, data-driven scaling

Confident, data-driven scaling

Confident, data-driven scaling

Multi-Channel Attribution.

User Journey Enrichment

P&L Tracking

CAPI & Server-Side Tracking

Multi-Channel Attribution.

Uncover real user-journey overlaps across Meta, Google, Email, and more with accurate multi-touch attribution.

Human-like ai chat generative ai feature

Deliver fast, natural conversations powered by AI without increasing your support team.

Smart system integration

Easily connect channels, tools, and workflows to power unified support across your ecosystem.

Chats that feel human but powered by AI

Deliver instant, intelligent, and always-on support — without scaling your team.

Multi-Channel Attribution.

User Journey Enrichment

P&L Tracking

CAPI & Server-Side Tracking

Multi-Channel Attribution.

Uncover real user-journey overlaps across Meta, Google, Email, and more with accurate multi-touch attribution.

Human-like ai chat generative ai feature

Deliver fast, natural conversations powered by AI without increasing your support team.

Smart system integration

Easily connect channels, tools, and workflows to power unified support across your ecosystem.

Chats that feel human but powered by AI

Deliver instant, intelligent, and always-on support — without scaling your team.

Features

Features

Powerful Features to Elevate Your Ad Performance

BooleanMaths platform is powered by a suite of advanced tools to simplify user tracking, optimize Ads, and maximize your ROAS.

Demo

Demo

Discover How Top Brands Fix Attribution

Experience the Platform with a Live Demo

How it works

How it works

How does BooleanMaths works?

You’re just four steps away from unlocking accurate attribution and better marketing performance.

Install the App on Shopify

Seamlessly connect our app to your Shopify store in just a few clicks.

Image of smart hiring
Install the App on Shopify

Seamlessly connect our app to your Shopify store in just a few clicks.

Image of smart hiring
Install the App on Shopify

Seamlessly connect our app to your Shopify store in just a few clicks.

Image of smart hiring
Integrate your Ad Accounts

Connect your advertising platforms to centralize campaign data.

Image of employee engagement
Integrate your Ad Accounts

Connect your advertising platforms to centralize campaign data.

Image of employee engagement
Integrate your Ad Accounts

Connect your advertising platforms to centralize campaign data.

Image of employee engagement
Integrate Logistic Services

Sync your logistics and fulfillment partners to track performance.

Image of predictive insights
Integrate Logistic Services

Sync your logistics and fulfillment partners to track performance.

Image of predictive insights
Integrate Logistic Services

Sync your logistics and fulfillment partners to track performance.

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Run a UTM Audit of your Ads

We analyze campaign tracking structure to identify UTM parameters.

Image of workflow automation
Run a UTM Audit of your Ads

We analyze campaign tracking structure to identify UTM parameters.

Image of workflow automation
Run a UTM Audit of your Ads

We analyze campaign tracking structure to identify UTM parameters.

Image of workflow automation

Features

Powerful Features to Elevate Your Ad Performance

BooleanMaths combines analytics, attribution, and conversion APIs to help you scale smarter and boost true ROAS.

Multi-Channel Attribution.

User Journey Enrichment

P&L Tracking

CAPI & Server-Side Tracking

Multi-Channel Attribution.

Uncover real user-journey overlaps across Meta, Google, Email, and more with accurate multi-touch attribution.

Human-like ai chat generative ai feature

Deliver fast, natural conversations powered by AI without increasing your support team.

Smart system integration

Easily connect channels, tools, and workflows to power unified support across your ecosystem.

Chats that feel human but powered by AI

Deliver instant, intelligent, and always-on support — without scaling your team.

Case Studies

Case Studies

At Boolean Maths, our work speaks for itself. Dive into our collection of case studies to explore how we’ve tackled complex challenges, crafted innovative solutions, and delivered measurable results.

Evaluating Checkout Partners for Shopify Stores

Download

The Attribution Illusion: Why Meta Sees More Orders Than You Actually Have

Download

Smarter Ads for a Shopify brand with Attribution + CAPI

Meta Ads

Shopify

Optimise Meta Ads for a Shopify Brand with CAPI

Meta ads

roas

Fixing Meta’s Data Flows with BooleanMaths CAPI

meta capi

data flow

Evaluating Checkout Partners for Shopify Stores

Download

Install on Shopify

The Attribution Illusion: Why Meta Sees More Orders Than You Actually Have

Download

Smarter Ads for a Shopify brand with Attribution + CAPI

Meta Ads

Shopify

Optimise Meta Ads for a Shopify Brand with CAPI

Meta ads

roas

Fixing Meta’s Data Flows with BooleanMaths CAPI

meta capi

data flow

Smarter Ads for a Shopify brand with Attribution + CAPI

Meta Ads

Shopify

Smarter Ads for a Shopify brand with Attribution + CAPI

Meta Ads

Shopify

Optimise Meta Ads for a Shopify Brand with CAPI

meta ads

roas

Evaluating Checkout Partners for Shopify Stores

Download

Fixing Meta’s Data Flows with BooleanMaths CAPI

meta capi

data flow

Testimonials

Wall of love

See what our customers have to say. Real stories from brands that fixed their attribution and scaled smarter with BooleanMaths.

Testimonials

Wall of love

See what our customers have to say. Real stories from brands that fixed their attribution and scaled smarter with BooleanMaths.

Integrations

Integrations

Seamless Integrations

Seamless Integrations

Boolean Maths integrates with Meta, Google Ads, Shopify, Klaviyo, Mailchimp and more to ensure all your Marketing Intelligence resides in one place.

Boolean Maths integrates with Meta, Google Ads, Shopify, Klaviyo, Mailchimp and more to ensure all your Marketing Intelligence resides in one place.

Case Study

Case Study

Case Studies

At Boolean Maths, our work speaks for itself. Dive into our collection of case studies to explore how we’ve tackled complex challenges, crafted innovative solutions, and delivered measurable results.

FAQs

FAQs

Frequently Asked Questions

What is BooleanMaths?

BooleanMaths is a marketing analytics and automation platform built to give you complete visibility into your performance data. We help brands and agencies track customer journeys, connect ad spend to revenue, and optimize campaigns using accurate attribution models. Our platform integrates with Google and Meta’s Conversion APIs (CAPI), enabling server-side tracking that works even when cookies or third-party trackers are blocked. This ensures you always get reliable data to fuel your ad platforms, improve campaign targeting, and boost ROAS through better optimization signals. Think of BooleanMaths as the missing data layer between your marketing tools and real growth.

How is BooleanMaths different from Google Analytics or Shopify analytics?
What are Conversion APIs and why do I need them?
Is BooleanMaths only for D2C brands?
How long does it take to set up?
What is BooleanMaths?

BooleanMaths is a marketing analytics and automation platform built to give you complete visibility into your performance data. We help brands and agencies track customer journeys, connect ad spend to revenue, and optimize campaigns using accurate attribution models. Our platform integrates with Google and Meta’s Conversion APIs (CAPI), enabling server-side tracking that works even when cookies or third-party trackers are blocked. This ensures you always get reliable data to fuel your ad platforms, improve campaign targeting, and boost ROAS through better optimization signals. Think of BooleanMaths as the missing data layer between your marketing tools and real growth.

How is BooleanMaths different from Google Analytics or Shopify analytics?
What are Conversion APIs and why do I need them?
Is BooleanMaths only for D2C brands?
How long does it take to set up?
What is BooleanMaths?

BooleanMaths is a marketing analytics and automation platform built to give you complete visibility into your performance data. We help brands and agencies track customer journeys, connect ad spend to revenue, and optimize campaigns using accurate attribution models. Our platform integrates with Google and Meta’s Conversion APIs (CAPI), enabling server-side tracking that works even when cookies or third-party trackers are blocked. This ensures you always get reliable data to fuel your ad platforms, improve campaign targeting, and boost ROAS through better optimization signals. Think of BooleanMaths as the missing data layer between your marketing tools and real growth.

How is BooleanMaths different from Google Analytics or Shopify analytics?
What are Conversion APIs and why do I need them?
Is BooleanMaths only for D2C brands?
How long does it take to set up?
What is BooleanMaths?

BooleanMaths is a marketing analytics and automation platform built to give you complete visibility into your performance data. We help brands and agencies track customer journeys, connect ad spend to revenue, and optimize campaigns using accurate attribution models. Our platform integrates with Google and Meta’s Conversion APIs (CAPI), enabling server-side tracking that works even when cookies or third-party trackers are blocked. This ensures you always get reliable data to fuel your ad platforms, improve campaign targeting, and boost ROAS through better optimization signals. Think of BooleanMaths as the missing data layer between your marketing tools and real growth.

How is BooleanMaths different from Google Analytics or Shopify analytics?
What are Conversion APIs and why do I need them?
Is BooleanMaths only for D2C brands?
How long does it take to set up?

Find Us on Shopify

Find Us on Shopify

Testimonials

Testimonials

Wall of love

See what our customers have to say. Real stories from brands that fixed their attribution and scaled smarter with BooleanMaths.

Powerful Solutions to Scale Real Ad Performance

BooleanMaths unifies analytics, attribution, and conversion APIs to eliminate data loss, fix over-attribution, and help you scale based on true ROAS—not platform-reported numbers.

Scale ads profitably

Fix-Over-Attribution

Recover conversions

Optimize ads

Scale ads profitably across every channel

2X Revenue/Day

BooleanMaths helps plateaued Brands scale their revenues 2X with a multi channel Ad-Strategy

30% Optimisation

Brands uncover ~30% inefficient spend hidden by platform ROAS.

Scale ads profitably

Fix-Over-Attribution

Recover conversions

Optimize ads

Scale ads profitably across every channel

2X Revenue/Day

BooleanMaths helps plateaued Brands scale their revenues 2X with a multi channel Ad-Strategy

30% Optimisation

Brands uncover ~30% inefficient spend hidden by platform ROAS.

Abstract
Abstract

Powerful Solutions to Scale Real Ad Performance

BooleanMaths unifies analytics, attribution, and conversion APIs to eliminate data loss, fix over-attribution, and help you scale based on true ROAS—not platform-reported numbers.

Scale ads profitably

Fix-Over-Attribution

Recover conversions

Optimize ads

Scale ads profitably across every channel

2X Revenue/Day

BooleanMaths helps plateaued Brands scale their revenues 2X with a multi channel Ad-Strategy

30% Optimisation

Brands uncover ~30% inefficient spend hidden by platform ROAS.

Scale ads profitably

Fix-Over-Attribution

Recover conversions

Optimize ads

Scale ads profitably across every channel

2X Revenue/Day

BooleanMaths helps plateaued Brands scale their revenues 2X with a multi channel Ad-Strategy

30% Optimisation

Brands uncover ~30% inefficient spend hidden by platform ROAS.

Abstract

Features

Powerful Features to Elevate Your Ad Performance

BooleanMaths combines analytics, attribution, and conversion APIs to help you scale smarter and boost true ROAS.

Multi-Channel Attribution.

User Journey Enrichment

P&L Tracking

CAPI & Server-Side Tracking

Multi-Channel Attribution.

Uncover real user-journey overlaps across Meta, Google, Email, and more with accurate multi-touch attribution.

Human-like ai chat generative ai feature

Deliver fast, natural conversations powered by AI without increasing your support team.

Smart system integration

Easily connect channels, tools, and workflows to power unified support across your ecosystem.

Chats that feel human but powered by AI

Deliver instant, intelligent, and always-on support — without scaling your team.

Multi-Channel Attribution.

User Journey Enrichment

P&L Tracking

CAPI & Server-Side Tracking

Multi-Channel Attribution.

Uncover real user-journey overlaps across Meta, Google, Email, and more with accurate multi-touch attribution.

Human-like ai chat generative ai feature

Deliver fast, natural conversations powered by AI without increasing your support team.

Smart system integration

Easily connect channels, tools, and workflows to power unified support across your ecosystem.

Chats that feel human but powered by AI

Deliver instant, intelligent, and always-on support — without scaling your team.