Optimise your Ads. Debug your Revenue.
BooleanMaths unifies data from Ecommerce, Ads and Checkouts to deliver precise Marketing Attribution. So you know which channels, campaigns, and touchpoints actually convert.
Optimise your Ads. Debug your Revenue.
BooleanMaths unifies data from Ecommerce, Ads and Checkouts to deliver precise Marketing Attribution. So you know which channels, campaigns, and touchpoints actually convert.
Optimise your Ads. Debug your Revenue.
BooleanMaths unifies data from Ecommerce, Ads and Checkouts to deliver precise Marketing Attribution. So you know which channels, campaigns, and touchpoints actually convert.
Brands that trust BooleanMaths
Available in Early 2026
Pinaka is coming. Be among the first.
Limited beta access • Early users get priority onboarding
Powerful Solutions to Scale Real Ad Performance
BooleanMaths unifies analytics, attribution, and conversion APIs to eliminate data loss, fix over-attribution, and help you scale based on true ROAS—not platform-reported numbers.
Scale ads profitably
Fix-Over-Attribution
Recover conversions
Optimize ads
Scale ads profitably across every channel
2X Revenue/Day
BooleanMaths helps plateaued Brands scale their revenues 2X with a multi channel Ad-Strategy
30% Optimisation
Brands uncover ~30% inefficient spend hidden by platform ROAS.
How it works
How it works
The BooleanMaths effect
From incomplete tracking to true attribution, see how BooleanMaths transforms your marketing data.
BEFORE BOOLEANMATHS
Inaccurate channel attribution
Inaccurate channel attribution
Inaccurate channel attribution
Conversions lost to cookie expiry
Conversions lost to cookie expiry
Conversions lost to cookie expiry
Duplicate ROAS across platforms
Duplicate ROAS across platforms
Duplicate ROAS across platforms
Broken user journeys
Broken user journeys
Broken user journeys
Guesswork-driven decisions
Guesswork-driven decisions
Guesswork-driven decisions
V/S
AFTER BOOLEANMATHS
Unified attribution across all sources
Unified attribution across all sources
Unified attribution across all sources
98%+ accurate conversion tracking
98%+ accurate conversion tracking
98%+ accurate conversion tracking
Clean, de-duplicated ROAS
Clean, de-duplicated ROAS
Clean, de-duplicated ROAS
Complete customer journey visibility
Complete customer journey visibility
Complete customer journey visibility
Confident, data-driven scaling
Confident, data-driven scaling
Confident, data-driven scaling
Multi-Channel Attribution.
User Journey Enrichment
P&L Tracking
CAPI & Server-Side Tracking
Multi-Channel Attribution.
Uncover real user-journey overlaps across Meta, Google, Email, and more with accurate multi-touch attribution.
Human-like ai chat generative ai feature
Deliver fast, natural conversations powered by AI without increasing your support team.
Smart system integration
Easily connect channels, tools, and workflows to power unified support across your ecosystem.
Chats that feel human but powered by AI
Deliver instant, intelligent, and always-on support — without scaling your team.
Multi-Channel Attribution.
User Journey Enrichment
P&L Tracking
CAPI & Server-Side Tracking
Multi-Channel Attribution.
Uncover real user-journey overlaps across Meta, Google, Email, and more with accurate multi-touch attribution.
Human-like ai chat generative ai feature
Deliver fast, natural conversations powered by AI without increasing your support team.
Smart system integration
Easily connect channels, tools, and workflows to power unified support across your ecosystem.
Chats that feel human but powered by AI
Deliver instant, intelligent, and always-on support — without scaling your team.
Features
Features
Powerful Features to Elevate Your Ad Performance
BooleanMaths platform is powered by a suite of advanced tools to simplify user tracking, optimize Ads, and maximize your ROAS.
Demo
Demo
Discover How Top Brands Fix Attribution
Experience the Platform with a Live Demo
Features
Powerful Features to Elevate Your Ad Performance
BooleanMaths combines analytics, attribution, and conversion APIs to help you scale smarter and boost true ROAS.
Multi-Channel Attribution.
User Journey Enrichment
P&L Tracking
CAPI & Server-Side Tracking
Multi-Channel Attribution.
Uncover real user-journey overlaps across Meta, Google, Email, and more with accurate multi-touch attribution.
Human-like ai chat generative ai feature
Deliver fast, natural conversations powered by AI without increasing your support team.
Smart system integration
Easily connect channels, tools, and workflows to power unified support across your ecosystem.
Chats that feel human but powered by AI
Deliver instant, intelligent, and always-on support — without scaling your team.
Case Studies
Case Studies
At Boolean Maths, our work speaks for itself. Dive into our collection of case studies to explore how we’ve tackled complex challenges, crafted innovative solutions, and delivered measurable results.
Evaluating Checkout Partners for Shopify Stores
Download
The Attribution Illusion: Why Meta Sees More Orders Than You Actually Have
Download
Smarter Ads for a Shopify brand with Attribution + CAPI
Meta Ads
Shopify
Optimise Meta Ads for a Shopify Brand with CAPI
Meta ads
roas
Fixing Meta’s Data Flows with BooleanMaths CAPI
meta capi
data flow
Evaluating Checkout Partners for Shopify Stores
Download
Install on Shopify
The Attribution Illusion: Why Meta Sees More Orders Than You Actually Have
Download
Smarter Ads for a Shopify brand with Attribution + CAPI
Meta Ads
Shopify
Optimise Meta Ads for a Shopify Brand with CAPI
Meta ads
roas
Fixing Meta’s Data Flows with BooleanMaths CAPI
meta capi
data flow
Smarter Ads for a Shopify brand with Attribution + CAPI
Meta Ads
Shopify
Smarter Ads for a Shopify brand with Attribution + CAPI
Meta Ads
Shopify
Optimise Meta Ads for a Shopify Brand with CAPI
meta ads
roas
Evaluating Checkout Partners for Shopify Stores
Download
Fixing Meta’s Data Flows with BooleanMaths CAPI
meta capi
data flow
Testimonials
Wall of love
See what our customers have to say. Real stories from brands that fixed their attribution and scaled smarter with BooleanMaths.
After trying multiple solutions, Boolean Maths is the only one that gave us clean, real-time ad tracking and precise marketing attribution. It nails pixel tracking, CAPI, LTV, ROAS, and UTM attribution — all in one dashboard.
Softbox
They're constantly making new changes to it. and these guys have been very supportive. awesome customer support team. helping out in the smallest obstacles i face, that too very quickly.
Moonfreeze
As someone managing ads across Google and Meta, BooleanMaths has been a game-changer. The fingerprinting-based tracking and real-time analytics helped us identify bottlenecks in the customer journey.
Rochaldas Sons
BooleanMaths is the secret tool to your event tracking and advertising efforts! This is a great platform! I had a demo session with Nitesh Singh and he provided so much value I ended up getting a license.
Robin
We have used multiple attribution tools like easyinsights which used to add a lot of scripts for tracking. Great work on that @BooleanMaths! 🙂
Ajinkya
We’ve been using Boolean Math for our attribution tracking, and it’s turning into a really strong platform. Love how responsive and improvement driven the team is.
Gryape
BooleanMaths has been a great experience overall. The founder, Saurav, is extremely helpful and approachable he genuinely takes the time to understand problems and guide you in the right direction.
Unlabel
We’ve been using Boolean Math for attribution tracking and it’s become one of the more dependable tools we rely on. The data feels consistent, the setup is flexible, and it’s clearly designed keeping Indian D2C businesses in mind.
Gutbasket
After trying multiple solutions, Boolean Maths is the only one that gave us clean, real-time ad tracking and precise marketing attribution. It nails pixel tracking, CAPI, LTV, ROAS, and UTM attribution — all in one dashboard.
Softbox
They're constantly making new changes to it. and these guys have been very supportive. awesome customer support team. helping out in the smallest obstacles i face, that too very quickly.
Moonfreeze
As someone managing ads across Google and Meta, BooleanMaths has been a game-changer. The fingerprinting-based tracking and real-time analytics helped us identify bottlenecks in the customer journey.
Rochaldas Sons
BooleanMaths is the secret tool to your event tracking and advertising efforts! This is a great platform! I had a demo session with Nitesh Singh and he provided so much value I ended up getting a license.
Robin
We have used multiple attribution tools like easyinsights which used to add a lot of scripts for tracking. Great work on that @BooleanMaths! 🙂
Ajinkya
We’ve been using Boolean Math for our attribution tracking, and it’s turning into a really strong platform. Love how responsive and improvement driven the team is.
Gryape
BooleanMaths has been a great experience overall. The founder, Saurav, is extremely helpful and approachable he genuinely takes the time to understand problems and guide you in the right direction.
Unlabel
We’ve been using Boolean Math for attribution tracking and it’s become one of the more dependable tools we rely on. The data feels consistent, the setup is flexible, and it’s clearly designed keeping Indian D2C businesses in mind.
Gutbasket
After trying multiple solutions, Boolean Maths is the only one that gave us clean, real-time ad tracking and precise marketing attribution. It nails pixel tracking, CAPI, LTV, ROAS, and UTM attribution — all in one dashboard.
Softbox
They're constantly making new changes to it. and these guys have been very supportive. awesome customer support team. helping out in the smallest obstacles i face, that too very quickly.
Moonfreeze
As someone managing ads across Google and Meta, BooleanMaths has been a game-changer. The fingerprinting-based tracking and real-time analytics helped us identify bottlenecks in the customer journey.
Rochaldas Sons
BooleanMaths is the secret tool to your event tracking and advertising efforts! This is a great platform! I had a demo session with Nitesh Singh and he provided so much value I ended up getting a license.
Robin
We have used multiple attribution tools like easyinsights which used to add a lot of scripts for tracking. Great work on that @BooleanMaths! 🙂
Ajinkya
We’ve been using Boolean Math for our attribution tracking, and it’s turning into a really strong platform. Love how responsive and improvement driven the team is.
Gryape
BooleanMaths has been a great experience overall. The founder, Saurav, is extremely helpful and approachable he genuinely takes the time to understand problems and guide you in the right direction.
Unlabel
We’ve been using Boolean Math for attribution tracking and it’s become one of the more dependable tools we rely on. The data feels consistent, the setup is flexible, and it’s clearly designed keeping Indian D2C businesses in mind.
Gutbasket
After trying multiple solutions, Boolean Maths is the only one that gave us clean, real-time ad tracking and precise marketing attribution. It nails pixel tracking, CAPI, LTV, ROAS, and UTM attribution — all in one dashboard.
Softbox
They're constantly making new changes to it. and these guys have been very supportive. awesome customer support team. helping out in the smallest obstacles i face, that too very quickly.
Moonfreeze
As someone managing ads across Google and Meta, BooleanMaths has been a game-changer. The fingerprinting-based tracking and real-time analytics helped us identify bottlenecks in the customer journey.
Rochaldas Sons
BooleanMaths is the secret tool to your event tracking and advertising efforts! This is a great platform! I had a demo session with Nitesh Singh and he provided so much value I ended up getting a license.
Robin
We have used multiple attribution tools like easyinsights which used to add a lot of scripts for tracking. Great work on that @BooleanMaths! 🙂
Ajinkya
We’ve been using Boolean Math for our attribution tracking, and it’s turning into a really strong platform. Love how responsive and improvement driven the team is.
Gryape
BooleanMaths has been a great experience overall. The founder, Saurav, is extremely helpful and approachable he genuinely takes the time to understand problems and guide you in the right direction.
Unlabel
We’ve been using Boolean Math for attribution tracking and it’s become one of the more dependable tools we rely on. The data feels consistent, the setup is flexible, and it’s clearly designed keeping Indian D2C businesses in mind.
Gutbasket
Testimonials
Wall of love
See what our customers have to say. Real stories from brands that fixed their attribution and scaled smarter with BooleanMaths.
After trying multiple solutions, Boolean Maths is the only one that gave us clean, real-time ad tracking and precise marketing attribution. It nails pixel tracking, CAPI, LTV, ROAS, and UTM attribution — all in one dashboard.
Softbox
They're constantly making new changes to it. and these guys have been very supportive. awesome customer support team. helping out in the smallest obstacles i face, that too very quickly.
Moonfreeze
As someone managing ads across Google and Meta, BooleanMaths has been a game-changer. The fingerprinting-based tracking and real-time analytics helped us identify bottlenecks in the customer journey.
Rochaldas Sons
BooleanMaths is the secret tool to your event tracking and advertising efforts! This is a great platform! I had a demo session with Nitesh Singh and he provided so much value I ended up getting a license.
Robin
We have used multiple attribution tools like easyinsights which used to add a lot of scripts for tracking. Great work on that @BooleanMaths! 🙂
Ajinkya
We’ve been using Boolean Math for our attribution tracking, and it’s turning into a really strong platform. Love how responsive and improvement driven the team is.
Gryape
BooleanMaths has been a great experience overall. The founder, Saurav, is extremely helpful and approachable he genuinely takes the time to understand problems and guide you in the right direction.
Unlabel
We’ve been using Boolean Math for attribution tracking and it’s become one of the more dependable tools we rely on. The data feels consistent, the setup is flexible, and it’s clearly designed keeping Indian D2C businesses in mind.
Gutbasket
After trying multiple solutions, Boolean Maths is the only one that gave us clean, real-time ad tracking and precise marketing attribution. It nails pixel tracking, CAPI, LTV, ROAS, and UTM attribution — all in one dashboard.
Softbox
They're constantly making new changes to it. and these guys have been very supportive. awesome customer support team. helping out in the smallest obstacles i face, that too very quickly.
Moonfreeze
As someone managing ads across Google and Meta, BooleanMaths has been a game-changer. The fingerprinting-based tracking and real-time analytics helped us identify bottlenecks in the customer journey.
Rochaldas Sons
BooleanMaths is the secret tool to your event tracking and advertising efforts! This is a great platform! I had a demo session with Nitesh Singh and he provided so much value I ended up getting a license.
Robin
We have used multiple attribution tools like easyinsights which used to add a lot of scripts for tracking. Great work on that @BooleanMaths! 🙂
Ajinkya
We’ve been using Boolean Math for our attribution tracking, and it’s turning into a really strong platform. Love how responsive and improvement driven the team is.
Gryape
BooleanMaths has been a great experience overall. The founder, Saurav, is extremely helpful and approachable he genuinely takes the time to understand problems and guide you in the right direction.
Unlabel
We’ve been using Boolean Math for attribution tracking and it’s become one of the more dependable tools we rely on. The data feels consistent, the setup is flexible, and it’s clearly designed keeping Indian D2C businesses in mind.
Gutbasket
After trying multiple solutions, Boolean Maths is the only one that gave us clean, real-time ad tracking and precise marketing attribution. It nails pixel tracking, CAPI, LTV, ROAS, and UTM attribution — all in one dashboard.
Softbox
They're constantly making new changes to it. and these guys have been very supportive. awesome customer support team. helping out in the smallest obstacles i face, that too very quickly.
Moonfreeze
As someone managing ads across Google and Meta, BooleanMaths has been a game-changer. The fingerprinting-based tracking and real-time analytics helped us identify bottlenecks in the customer journey.
Rochaldas Sons
BooleanMaths is the secret tool to your event tracking and advertising efforts! This is a great platform! I had a demo session with Nitesh Singh and he provided so much value I ended up getting a license.
Robin
We have used multiple attribution tools like easyinsights which used to add a lot of scripts for tracking. Great work on that @BooleanMaths! 🙂
Ajinkya
We’ve been using Boolean Math for our attribution tracking, and it’s turning into a really strong platform. Love how responsive and improvement driven the team is.
Gryape
BooleanMaths has been a great experience overall. The founder, Saurav, is extremely helpful and approachable he genuinely takes the time to understand problems and guide you in the right direction.
Unlabel
We’ve been using Boolean Math for attribution tracking and it’s become one of the more dependable tools we rely on. The data feels consistent, the setup is flexible, and it’s clearly designed keeping Indian D2C businesses in mind.
Gutbasket
After trying multiple solutions, Boolean Maths is the only one that gave us clean, real-time ad tracking and precise marketing attribution. It nails pixel tracking, CAPI, LTV, ROAS, and UTM attribution — all in one dashboard.
Softbox
They're constantly making new changes to it. and these guys have been very supportive. awesome customer support team. helping out in the smallest obstacles i face, that too very quickly.
Moonfreeze
As someone managing ads across Google and Meta, BooleanMaths has been a game-changer. The fingerprinting-based tracking and real-time analytics helped us identify bottlenecks in the customer journey.
Rochaldas Sons
BooleanMaths is the secret tool to your event tracking and advertising efforts! This is a great platform! I had a demo session with Nitesh Singh and he provided so much value I ended up getting a license.
Robin
We have used multiple attribution tools like easyinsights which used to add a lot of scripts for tracking. Great work on that @BooleanMaths! 🙂
Ajinkya
We’ve been using Boolean Math for our attribution tracking, and it’s turning into a really strong platform. Love how responsive and improvement driven the team is.
Gryape
BooleanMaths has been a great experience overall. The founder, Saurav, is extremely helpful and approachable he genuinely takes the time to understand problems and guide you in the right direction.
Unlabel
We’ve been using Boolean Math for attribution tracking and it’s become one of the more dependable tools we rely on. The data feels consistent, the setup is flexible, and it’s clearly designed keeping Indian D2C businesses in mind.
Gutbasket
After trying multiple solutions, Boolean Maths is the only one that gave us clean, real-time ad tracking and precise marketing attribution. It nails pixel tracking, CAPI, LTV, ROAS, and UTM attribution — all in one dashboard.
Softbox
They're constantly making new changes to it. and these guys have been very supportive. awesome customer support team. helping out in the smallest obstacles i face, that too very quickly.
Moonfreeze
As someone managing ads across Google and Meta, BooleanMaths has been a game-changer. The fingerprinting-based tracking and real-time analytics helped us identify bottlenecks in the customer journey.
Rochaldas Sons
BooleanMaths is the secret tool to your event tracking and advertising efforts! This is a great platform! I had a demo session with Nitesh Singh and he provided so much value I ended up getting a license.
Robin
We have used multiple attribution tools like easyinsights which used to add a lot of scripts for tracking. Great work on that @BooleanMaths! 🙂
Ajinkya
We’ve been using Boolean Math for our attribution tracking, and it’s turning into a really strong platform. Love how responsive and improvement driven the team is.
Gryape
BooleanMaths has been a great experience overall. The founder, Saurav, is extremely helpful and approachable he genuinely takes the time to understand problems and guide you in the right direction.
Unlabel
We’ve been using Boolean Math for attribution tracking and it’s become one of the more dependable tools we rely on. The data feels consistent, the setup is flexible, and it’s clearly designed keeping Indian D2C businesses in mind.
Gutbasket
After trying multiple solutions, Boolean Maths is the only one that gave us clean, real-time ad tracking and precise marketing attribution. It nails pixel tracking, CAPI, LTV, ROAS, and UTM attribution — all in one dashboard.
Softbox
They're constantly making new changes to it. and these guys have been very supportive. awesome customer support team. helping out in the smallest obstacles i face, that too very quickly.
Moonfreeze
As someone managing ads across Google and Meta, BooleanMaths has been a game-changer. The fingerprinting-based tracking and real-time analytics helped us identify bottlenecks in the customer journey.
Rochaldas Sons
BooleanMaths is the secret tool to your event tracking and advertising efforts! This is a great platform! I had a demo session with Nitesh Singh and he provided so much value I ended up getting a license.
Robin
We have used multiple attribution tools like easyinsights which used to add a lot of scripts for tracking. Great work on that @BooleanMaths! 🙂
Ajinkya
We’ve been using Boolean Math for our attribution tracking, and it’s turning into a really strong platform. Love how responsive and improvement driven the team is.
Gryape
BooleanMaths has been a great experience overall. The founder, Saurav, is extremely helpful and approachable he genuinely takes the time to understand problems and guide you in the right direction.
Unlabel
We’ve been using Boolean Math for attribution tracking and it’s become one of the more dependable tools we rely on. The data feels consistent, the setup is flexible, and it’s clearly designed keeping Indian D2C businesses in mind.
Gutbasket
After trying multiple solutions, Boolean Maths is the only one that gave us clean, real-time ad tracking and precise marketing attribution. It nails pixel tracking, CAPI, LTV, ROAS, and UTM attribution — all in one dashboard.
Softbox
They're constantly making new changes to it. and these guys have been very supportive. awesome customer support team. helping out in the smallest obstacles i face, that too very quickly.
Moonfreeze
As someone managing ads across Google and Meta, BooleanMaths has been a game-changer. The fingerprinting-based tracking and real-time analytics helped us identify bottlenecks in the customer journey.
Rochaldas Sons
BooleanMaths is the secret tool to your event tracking and advertising efforts! This is a great platform! I had a demo session with Nitesh Singh and he provided so much value I ended up getting a license.
Robin
We have used multiple attribution tools like easyinsights which used to add a lot of scripts for tracking. Great work on that @BooleanMaths! 🙂
Ajinkya
We’ve been using Boolean Math for our attribution tracking, and it’s turning into a really strong platform. Love how responsive and improvement driven the team is.
Gryape
BooleanMaths has been a great experience overall. The founder, Saurav, is extremely helpful and approachable he genuinely takes the time to understand problems and guide you in the right direction.
Unlabel
We’ve been using Boolean Math for attribution tracking and it’s become one of the more dependable tools we rely on. The data feels consistent, the setup is flexible, and it’s clearly designed keeping Indian D2C businesses in mind.
Gutbasket
After trying multiple solutions, Boolean Maths is the only one that gave us clean, real-time ad tracking and precise marketing attribution. It nails pixel tracking, CAPI, LTV, ROAS, and UTM attribution — all in one dashboard.
Softbox
They're constantly making new changes to it. and these guys have been very supportive. awesome customer support team. helping out in the smallest obstacles i face, that too very quickly.
Moonfreeze
As someone managing ads across Google and Meta, BooleanMaths has been a game-changer. The fingerprinting-based tracking and real-time analytics helped us identify bottlenecks in the customer journey.
Rochaldas Sons
BooleanMaths is the secret tool to your event tracking and advertising efforts! This is a great platform! I had a demo session with Nitesh Singh and he provided so much value I ended up getting a license.
Robin
We have used multiple attribution tools like easyinsights which used to add a lot of scripts for tracking. Great work on that @BooleanMaths! 🙂
Ajinkya
We’ve been using Boolean Math for our attribution tracking, and it’s turning into a really strong platform. Love how responsive and improvement driven the team is.
Gryape
BooleanMaths has been a great experience overall. The founder, Saurav, is extremely helpful and approachable he genuinely takes the time to understand problems and guide you in the right direction.
Unlabel
We’ve been using Boolean Math for attribution tracking and it’s become one of the more dependable tools we rely on. The data feels consistent, the setup is flexible, and it’s clearly designed keeping Indian D2C businesses in mind.
Gutbasket
Integrations
Integrations
Seamless Integrations
Seamless Integrations
Boolean Maths integrates with Meta, Google Ads, Shopify, Klaviyo, Mailchimp and more to ensure all your Marketing Intelligence resides in one place.
Boolean Maths integrates with Meta, Google Ads, Shopify, Klaviyo, Mailchimp and more to ensure all your Marketing Intelligence resides in one place.
Meta
Bitespeed
Google Ads
Shopify
Meta
Bitespeed
Google Ads
Shopify
Case Study
Case Study
Case Studies
At Boolean Maths, our work speaks for itself. Dive into our collection of case studies to explore how we’ve tackled complex challenges, crafted innovative solutions, and delivered measurable results.
FAQs
FAQs
Frequently Asked Questions
What is BooleanMaths?
BooleanMaths is a marketing analytics and automation platform built to give you complete visibility into your performance data. We help brands and agencies track customer journeys, connect ad spend to revenue, and optimize campaigns using accurate attribution models. Our platform integrates with Google and Meta’s Conversion APIs (CAPI), enabling server-side tracking that works even when cookies or third-party trackers are blocked. This ensures you always get reliable data to fuel your ad platforms, improve campaign targeting, and boost ROAS through better optimization signals. Think of BooleanMaths as the missing data layer between your marketing tools and real growth.
How is BooleanMaths different from Google Analytics or Shopify analytics?
What are Conversion APIs and why do I need them?
Is BooleanMaths only for D2C brands?
How long does it take to set up?
What is BooleanMaths?
BooleanMaths is a marketing analytics and automation platform built to give you complete visibility into your performance data. We help brands and agencies track customer journeys, connect ad spend to revenue, and optimize campaigns using accurate attribution models. Our platform integrates with Google and Meta’s Conversion APIs (CAPI), enabling server-side tracking that works even when cookies or third-party trackers are blocked. This ensures you always get reliable data to fuel your ad platforms, improve campaign targeting, and boost ROAS through better optimization signals. Think of BooleanMaths as the missing data layer between your marketing tools and real growth.
How is BooleanMaths different from Google Analytics or Shopify analytics?
What are Conversion APIs and why do I need them?
Is BooleanMaths only for D2C brands?
How long does it take to set up?
What is BooleanMaths?
BooleanMaths is a marketing analytics and automation platform built to give you complete visibility into your performance data. We help brands and agencies track customer journeys, connect ad spend to revenue, and optimize campaigns using accurate attribution models. Our platform integrates with Google and Meta’s Conversion APIs (CAPI), enabling server-side tracking that works even when cookies or third-party trackers are blocked. This ensures you always get reliable data to fuel your ad platforms, improve campaign targeting, and boost ROAS through better optimization signals. Think of BooleanMaths as the missing data layer between your marketing tools and real growth.
How is BooleanMaths different from Google Analytics or Shopify analytics?
What are Conversion APIs and why do I need them?
Is BooleanMaths only for D2C brands?
How long does it take to set up?
What is BooleanMaths?
BooleanMaths is a marketing analytics and automation platform built to give you complete visibility into your performance data. We help brands and agencies track customer journeys, connect ad spend to revenue, and optimize campaigns using accurate attribution models. Our platform integrates with Google and Meta’s Conversion APIs (CAPI), enabling server-side tracking that works even when cookies or third-party trackers are blocked. This ensures you always get reliable data to fuel your ad platforms, improve campaign targeting, and boost ROAS through better optimization signals. Think of BooleanMaths as the missing data layer between your marketing tools and real growth.
How is BooleanMaths different from Google Analytics or Shopify analytics?
What are Conversion APIs and why do I need them?
Is BooleanMaths only for D2C brands?
How long does it take to set up?
Find Us on Shopify
Find Us on Shopify
Testimonials
Testimonials
Wall of love
See what our customers have to say. Real stories from brands that fixed their attribution and scaled smarter with BooleanMaths.
After trying multiple solutions, Boolean Maths is the only one that gave us clean, real-time ad tracking and precise marketing attribution. It nails pixel tracking, CAPI, LTV, ROAS, and UTM attribution — all in one dashboard.
Softbox
They're constantly making new changes to it. and these guys have been very supportive. awesome customer support team. helping out in the smallest obstacles i face, that too very quickly.
Moonfreeze
As someone managing ads across Google and Meta, BooleanMaths has been a game-changer. The fingerprinting-based tracking and real-time analytics helped us identify bottlenecks in the customer journey.
Rochaldas Sons
BooleanMaths is the secret tool to your event tracking and advertising efforts! This is a great platform! I had a demo session with Nitesh Singh and he provided so much value I ended up getting a license.
Robin
We have used multiple attribution tools like easyinsights which used to add a lot of scripts for tracking. Great work on that @BooleanMaths! 🙂
Ajinkya
We’ve been using Boolean Math for our attribution tracking, and it’s turning into a really strong platform. Love how responsive and improvement driven the team is.
Gryape
BooleanMaths has been a great experience overall. The founder, Saurav, is extremely helpful and approachable he genuinely takes the time to understand problems and guide you in the right direction.
Unlabel
We’ve been using Boolean Math for attribution tracking and it’s become one of the more dependable tools we rely on. The data feels consistent, the setup is flexible, and it’s clearly designed keeping Indian D2C businesses in mind.
Gutbasket
After trying multiple solutions, Boolean Maths is the only one that gave us clean, real-time ad tracking and precise marketing attribution. It nails pixel tracking, CAPI, LTV, ROAS, and UTM attribution — all in one dashboard.
Softbox
They're constantly making new changes to it. and these guys have been very supportive. awesome customer support team. helping out in the smallest obstacles i face, that too very quickly.
Moonfreeze
As someone managing ads across Google and Meta, BooleanMaths has been a game-changer. The fingerprinting-based tracking and real-time analytics helped us identify bottlenecks in the customer journey.
Rochaldas Sons
BooleanMaths is the secret tool to your event tracking and advertising efforts! This is a great platform! I had a demo session with Nitesh Singh and he provided so much value I ended up getting a license.
Robin
We have used multiple attribution tools like easyinsights which used to add a lot of scripts for tracking. Great work on that @BooleanMaths! 🙂
Ajinkya
We’ve been using Boolean Math for our attribution tracking, and it’s turning into a really strong platform. Love how responsive and improvement driven the team is.
Gryape
BooleanMaths has been a great experience overall. The founder, Saurav, is extremely helpful and approachable he genuinely takes the time to understand problems and guide you in the right direction.
Unlabel
We’ve been using Boolean Math for attribution tracking and it’s become one of the more dependable tools we rely on. The data feels consistent, the setup is flexible, and it’s clearly designed keeping Indian D2C businesses in mind.
Gutbasket
After trying multiple solutions, Boolean Maths is the only one that gave us clean, real-time ad tracking and precise marketing attribution. It nails pixel tracking, CAPI, LTV, ROAS, and UTM attribution — all in one dashboard.
Softbox
They're constantly making new changes to it. and these guys have been very supportive. awesome customer support team. helping out in the smallest obstacles i face, that too very quickly.
Moonfreeze
As someone managing ads across Google and Meta, BooleanMaths has been a game-changer. The fingerprinting-based tracking and real-time analytics helped us identify bottlenecks in the customer journey.
Rochaldas Sons
BooleanMaths is the secret tool to your event tracking and advertising efforts! This is a great platform! I had a demo session with Nitesh Singh and he provided so much value I ended up getting a license.
Robin
We have used multiple attribution tools like easyinsights which used to add a lot of scripts for tracking. Great work on that @BooleanMaths! 🙂
Ajinkya
We’ve been using Boolean Math for our attribution tracking, and it’s turning into a really strong platform. Love how responsive and improvement driven the team is.
Gryape
BooleanMaths has been a great experience overall. The founder, Saurav, is extremely helpful and approachable he genuinely takes the time to understand problems and guide you in the right direction.
Unlabel
We’ve been using Boolean Math for attribution tracking and it’s become one of the more dependable tools we rely on. The data feels consistent, the setup is flexible, and it’s clearly designed keeping Indian D2C businesses in mind.
Gutbasket
After trying multiple solutions, Boolean Maths is the only one that gave us clean, real-time ad tracking and precise marketing attribution. It nails pixel tracking, CAPI, LTV, ROAS, and UTM attribution — all in one dashboard.
Softbox
They're constantly making new changes to it. and these guys have been very supportive. awesome customer support team. helping out in the smallest obstacles i face, that too very quickly.
Moonfreeze
As someone managing ads across Google and Meta, BooleanMaths has been a game-changer. The fingerprinting-based tracking and real-time analytics helped us identify bottlenecks in the customer journey.
Rochaldas Sons
BooleanMaths is the secret tool to your event tracking and advertising efforts! This is a great platform! I had a demo session with Nitesh Singh and he provided so much value I ended up getting a license.
Robin
We have used multiple attribution tools like easyinsights which used to add a lot of scripts for tracking. Great work on that @BooleanMaths! 🙂
Ajinkya
We’ve been using Boolean Math for our attribution tracking, and it’s turning into a really strong platform. Love how responsive and improvement driven the team is.
Gryape
BooleanMaths has been a great experience overall. The founder, Saurav, is extremely helpful and approachable he genuinely takes the time to understand problems and guide you in the right direction.
Unlabel
We’ve been using Boolean Math for attribution tracking and it’s become one of the more dependable tools we rely on. The data feels consistent, the setup is flexible, and it’s clearly designed keeping Indian D2C businesses in mind.
Gutbasket
After trying multiple solutions, Boolean Maths is the only one that gave us clean, real-time ad tracking and precise marketing attribution. It nails pixel tracking, CAPI, LTV, ROAS, and UTM attribution — all in one dashboard.
Softbox
They're constantly making new changes to it. and these guys have been very supportive. awesome customer support team. helping out in the smallest obstacles i face, that too very quickly.
Moonfreeze
As someone managing ads across Google and Meta, BooleanMaths has been a game-changer. The fingerprinting-based tracking and real-time analytics helped us identify bottlenecks in the customer journey.
Rochaldas Sons
BooleanMaths is the secret tool to your event tracking and advertising efforts! This is a great platform! I had a demo session with Nitesh Singh and he provided so much value I ended up getting a license.
Robin
We have used multiple attribution tools like easyinsights which used to add a lot of scripts for tracking. Great work on that @BooleanMaths! 🙂
Ajinkya
We’ve been using Boolean Math for our attribution tracking, and it’s turning into a really strong platform. Love how responsive and improvement driven the team is.
Gryape
BooleanMaths has been a great experience overall. The founder, Saurav, is extremely helpful and approachable he genuinely takes the time to understand problems and guide you in the right direction.
Unlabel
We’ve been using Boolean Math for attribution tracking and it’s become one of the more dependable tools we rely on. The data feels consistent, the setup is flexible, and it’s clearly designed keeping Indian D2C businesses in mind.
Gutbasket
After trying multiple solutions, Boolean Maths is the only one that gave us clean, real-time ad tracking and precise marketing attribution. It nails pixel tracking, CAPI, LTV, ROAS, and UTM attribution — all in one dashboard.
Softbox
They're constantly making new changes to it. and these guys have been very supportive. awesome customer support team. helping out in the smallest obstacles i face, that too very quickly.
Moonfreeze
As someone managing ads across Google and Meta, BooleanMaths has been a game-changer. The fingerprinting-based tracking and real-time analytics helped us identify bottlenecks in the customer journey.
Rochaldas Sons
BooleanMaths is the secret tool to your event tracking and advertising efforts! This is a great platform! I had a demo session with Nitesh Singh and he provided so much value I ended up getting a license.
Robin
We have used multiple attribution tools like easyinsights which used to add a lot of scripts for tracking. Great work on that @BooleanMaths! 🙂
Ajinkya
We’ve been using Boolean Math for our attribution tracking, and it’s turning into a really strong platform. Love how responsive and improvement driven the team is.
Gryape
BooleanMaths has been a great experience overall. The founder, Saurav, is extremely helpful and approachable he genuinely takes the time to understand problems and guide you in the right direction.
Unlabel
We’ve been using Boolean Math for attribution tracking and it’s become one of the more dependable tools we rely on. The data feels consistent, the setup is flexible, and it’s clearly designed keeping Indian D2C businesses in mind.
Gutbasket
After trying multiple solutions, Boolean Maths is the only one that gave us clean, real-time ad tracking and precise marketing attribution. It nails pixel tracking, CAPI, LTV, ROAS, and UTM attribution — all in one dashboard.
Softbox
They're constantly making new changes to it. and these guys have been very supportive. awesome customer support team. helping out in the smallest obstacles i face, that too very quickly.
Moonfreeze
As someone managing ads across Google and Meta, BooleanMaths has been a game-changer. The fingerprinting-based tracking and real-time analytics helped us identify bottlenecks in the customer journey.
Rochaldas Sons
BooleanMaths is the secret tool to your event tracking and advertising efforts! This is a great platform! I had a demo session with Nitesh Singh and he provided so much value I ended up getting a license.
Robin
We have used multiple attribution tools like easyinsights which used to add a lot of scripts for tracking. Great work on that @BooleanMaths! 🙂
Ajinkya
We’ve been using Boolean Math for our attribution tracking, and it’s turning into a really strong platform. Love how responsive and improvement driven the team is.
Gryape
BooleanMaths has been a great experience overall. The founder, Saurav, is extremely helpful and approachable he genuinely takes the time to understand problems and guide you in the right direction.
Unlabel
We’ve been using Boolean Math for attribution tracking and it’s become one of the more dependable tools we rely on. The data feels consistent, the setup is flexible, and it’s clearly designed keeping Indian D2C businesses in mind.
Gutbasket
After trying multiple solutions, Boolean Maths is the only one that gave us clean, real-time ad tracking and precise marketing attribution. It nails pixel tracking, CAPI, LTV, ROAS, and UTM attribution — all in one dashboard.
Softbox
They're constantly making new changes to it. and these guys have been very supportive. awesome customer support team. helping out in the smallest obstacles i face, that too very quickly.
Moonfreeze
As someone managing ads across Google and Meta, BooleanMaths has been a game-changer. The fingerprinting-based tracking and real-time analytics helped us identify bottlenecks in the customer journey.
Rochaldas Sons
BooleanMaths is the secret tool to your event tracking and advertising efforts! This is a great platform! I had a demo session with Nitesh Singh and he provided so much value I ended up getting a license.
Robin
We have used multiple attribution tools like easyinsights which used to add a lot of scripts for tracking. Great work on that @BooleanMaths! 🙂
Ajinkya
We’ve been using Boolean Math for our attribution tracking, and it’s turning into a really strong platform. Love how responsive and improvement driven the team is.
Gryape
BooleanMaths has been a great experience overall. The founder, Saurav, is extremely helpful and approachable he genuinely takes the time to understand problems and guide you in the right direction.
Unlabel
We’ve been using Boolean Math for attribution tracking and it’s become one of the more dependable tools we rely on. The data feels consistent, the setup is flexible, and it’s clearly designed keeping Indian D2C businesses in mind.
Gutbasket
Powerful Solutions to Scale Real Ad Performance
BooleanMaths unifies analytics, attribution, and conversion APIs to eliminate data loss, fix over-attribution, and help you scale based on true ROAS—not platform-reported numbers.
Scale ads profitably
Fix-Over-Attribution
Recover conversions
Optimize ads
Scale ads profitably across every channel
2X Revenue/Day
BooleanMaths helps plateaued Brands scale their revenues 2X with a multi channel Ad-Strategy
30% Optimisation
Brands uncover ~30% inefficient spend hidden by platform ROAS.
Scale ads profitably
Fix-Over-Attribution
Recover conversions
Optimize ads
Scale ads profitably across every channel
2X Revenue/Day
BooleanMaths helps plateaued Brands scale their revenues 2X with a multi channel Ad-Strategy
30% Optimisation
Brands uncover ~30% inefficient spend hidden by platform ROAS.
Powerful Solutions to Scale Real Ad Performance
BooleanMaths unifies analytics, attribution, and conversion APIs to eliminate data loss, fix over-attribution, and help you scale based on true ROAS—not platform-reported numbers.
Scale ads profitably
Fix-Over-Attribution
Recover conversions
Optimize ads
Scale ads profitably across every channel
2X Revenue/Day
BooleanMaths helps plateaued Brands scale their revenues 2X with a multi channel Ad-Strategy
30% Optimisation
Brands uncover ~30% inefficient spend hidden by platform ROAS.
Scale ads profitably
Fix-Over-Attribution
Recover conversions
Optimize ads
Scale ads profitably across every channel
2X Revenue/Day
BooleanMaths helps plateaued Brands scale their revenues 2X with a multi channel Ad-Strategy
30% Optimisation
Brands uncover ~30% inefficient spend hidden by platform ROAS.
Features
Powerful Features to Elevate Your Ad Performance
BooleanMaths combines analytics, attribution, and conversion APIs to help you scale smarter and boost true ROAS.
Multi-Channel Attribution.
User Journey Enrichment
P&L Tracking
CAPI & Server-Side Tracking
Multi-Channel Attribution.
Uncover real user-journey overlaps across Meta, Google, Email, and more with accurate multi-touch attribution.
Human-like ai chat generative ai feature
Deliver fast, natural conversations powered by AI without increasing your support team.
Smart system integration
Easily connect channels, tools, and workflows to power unified support across your ecosystem.
Chats that feel human but powered by AI
Deliver instant, intelligent, and always-on support — without scaling your team.
Multi-Channel Attribution.
User Journey Enrichment
P&L Tracking
CAPI & Server-Side Tracking
Multi-Channel Attribution.
Uncover real user-journey overlaps across Meta, Google, Email, and more with accurate multi-touch attribution.
Human-like ai chat generative ai feature
Deliver fast, natural conversations powered by AI without increasing your support team.
Smart system integration
Easily connect channels, tools, and workflows to power unified support across your ecosystem.
Chats that feel human but powered by AI
Deliver instant, intelligent, and always-on support — without scaling your team.