AI Marketing Engine
Data Layer for your AI agents.
Fix attribution. Recover lost revenue. Scale what works.
BooleanMaths tracks complete user journeys, detects revenue leaks, and continously optimises ads.
AI Marketing Engine
Data Layer for your AI agents.
Fix attribution. Recover lost revenue. Scale what works.
BooleanMaths tracks complete user journeys, detects revenue leaks, and continously optimises ads.
AI Marketing Engine
Data Layer for your AI agents.
Fix attribution. Recover lost revenue. Scale what works.
BooleanMaths tracks complete user journeys, detects revenue leaks, and continously optimises ads.
Trusted by 100+ D2C Brands worldwide
Trusted by 100+ D2C Brands worldwide
New Launch
Introducing BooleanVision
BooleanMaths AI intelligence layer tracks all your creatives, extracts the underlying hook & messaging and recommends the exact combinations that work.
What You Unlock with BooleanMaths
Fix hidden tracking gaps, uncover real performance, and scale with data you can trust.
See Channel Impact
See how each marketing channel contributes across customer journey.
Capture Customer Insight
Ask customers how they found you and validate attribution with zero guesswork.
Segment Users Precisely
Create powerful audience groups based on source and purchase patterns.
Fast Setup
Get started in minutes, not days, with minimal setup effort.
MCP-Labs
Powerful Agents built using the BooleanMaths MCP
Use the BooleanMaths MCP to build agents that can scan across Ads, SKUs creatives, and landing pages and activate the full potential of your Marketing Data.
More using BooleanMaths MCP
Interactive analytics experiments built using the BooleanMaths MCP.
Lab
What it does
Open
Creative Library Diagnostic
Surface fatigued, duplicated and overlapping creatives across a Meta library, ranked by spend at risk.
View →
Interactive Geo Map
Revenue, AOV and RTO rate by state on a live India choropleth, drillable to city level.
View →
ROAS Decomposition
Splits ROAS into 4 components ( AOV x CVR x CTR / CPI ) and analyses the underlying Ads, SKUs, Landing Pages.
View →
Demand Forecasting
Runs a forecast for your Festive and other sales campaigns using previous year's data and current run rate.
View →
Demo
See How Leading DTC Brands Fix Attribution
Get a guided walkthrough of BooleanMaths and discover how brands uncover true first-touch performance, improve ROAS, and scale profitable growth.
Multi-Channel Attribution.
User Journey Enrichment
P&L Tracking
CAPI & Server-Side Tracking
Multi-Channel Attribution.
Uncover real user-journey overlaps across Meta, Google, Email, and more with accurate multi-touch attribution.
Human-like ai chat generative ai feature
Deliver fast, natural conversations powered by AI without increasing your support team.
Smart system integration
Easily connect channels, tools, and workflows to power unified support across your ecosystem.
Chats that feel human but powered by AI
Deliver instant, intelligent, and always-on support — without scaling your team.
Features
Powerful Features to Elevate Your Ad Performance
BooleanMaths platform is powered by a suite of advanced tools to simplify user tracking, optimize Ads, and maximize your ROAS.
Case Study
Case Studies
We are constantly running experiments to measure the impact of different aspects of the BooleanMaths platform. Here is a complete list of case studies that we have run.
Sector
Experiment
Capability
Impact
Date
All
We measured BooleanMaths Google conversions import against GA4, Google's native Shopify App and Triple Whale.
CAPI
+82% tracking visibility vs GA4, +5.6% vs Triple Whale
Aug 2026
Wellness
How a wellness D2C brand used a media-mix model to set ad strategy - and click-based attribution to run the day-to-day tactics
All
+67% revenue on +50% Ad spend
Aug 2026
All
A study of 35 D2C brands spanning 6 retail categories. Each brand is measured against Scaling, Optimisation & Health objectives
All
80% meet objectives
Jul 2026
Demo
See How Leading DTC Brands Fix Attribution
Get a guided walkthrough of BooleanMaths and discover how brands uncover true first-touch performance, improve ROAS, and scale profitable growth.
Features
Powerful Features to Elevate Your Ad Performance
BooleanMaths combines analytics, attribution, and conversion APIs to help you scale smarter and boost true ROAS.
Multi-Channel Attribution.
User Journey Enrichment
P&L Tracking
CAPI & Server-Side Tracking
Multi-Channel Attribution.
Uncover real user-journey overlaps across Meta, Google, Email, and more with accurate multi-touch attribution.
Human-like ai chat generative ai feature
Deliver fast, natural conversations powered by AI without increasing your support team.
Smart system integration
Easily connect channels, tools, and workflows to power unified support across your ecosystem.
Chats that feel human but powered by AI
Deliver instant, intelligent, and always-on support — without scaling your team.
Case Studies
Case Studies
We are constantly running experiments to measure the impact of different aspects of the BooleanMaths platform. Here is a complete list of case studies that we have run.
Sector
Experiment
Capability
Impact
Date
All
We measured BooleanMaths Google conversions import against GA4, Google's native Shopify App and Triple Whale.
CAPI
+82% tracking visibility vs GA4, +5.6% vs Triple Whale
Aug 2026
Wellness
How a wellness D2C brand used a media-mix model to set ad strategy - and click-based attribution to run the day-to-day tactics
All
+67% revenue on +50% Ad spend
Aug 2026
All
A study of 35 D2C brands spanning 6 retail categories. Each brand is measured against Scaling, Optimisation & Health objectives
All
80% meet objectives
Jul 2026
All
Benchmarked Meta ROAS across 58 D2C brands with vs. without CAPI active
CAPI
+23% higher Meta ROAS for CAPI-active brands
Jun 2026
Fashion
Ran BooleanMaths-built audiences vs. standard RFM audiences in parallel WhatsApp broadcast campaigns
Audience Segmentation
2.33x better ROI on WhatsApp broadcasts
Jun 2026
Health & Wellness
Rebuilt privacy-compliant server-side tracking after Meta blocked pixel data for a health brand
CAPI
Blended ROAS recovered from 1.1x to 2.0x after Meta's pixel block
Jun 2026
Beauty
Ran a post-purchase survey for a beauty brand and segmented respondents into 4 customer personas
Post-Purchase Survey
4 customer personas identified from 2,853 responses
Apr 2026
Fashion
Deployed Enhanced CAPI with RTO exclusion and new-customer targeting for a menswear brand
CAPI
+32.4% net profit growth
Apr 2026
Footwear
Diagnosed and corrected Google last-click bias using an enriched first-click attribution model
Attribution
Meta's true demand share revealed at 47% (vs 36% reported)
Mar 2026
Food & Beverage
Benchmarked GA4 vs BooleanMaths attribution accuracy for a food & beverage brand
Attribution
96.1% attribution rate vs GA4's 79.4%
Mar 2026
Testimonials
Wall of love
See what our customers have to say. Real stories from brands that fixed their attribution and scaled smarter with BooleanMaths.
After trying multiple solutions, Boolean Maths is the only one that gave us clean, real-time ad tracking and precise marketing attribution. It nails pixel tracking, CAPI, LTV, ROAS, and UTM attribution — all in one dashboard.
Softbox
They're constantly making new changes to it. and these guys have been very supportive. awesome customer support team. helping out in the smallest obstacles i face, that too very quickly.
Moonfreeze
As someone managing ads across Google and Meta, BooleanMaths has been a game-changer. The fingerprinting-based tracking and real-time analytics helped us identify bottlenecks in the customer journey.
Rochaldas Sons
BooleanMaths is the secret tool to your event tracking and advertising efforts! This is a great platform! I had a demo session with Nitesh Singh and he provided so much value I ended up getting a license.
Robin
We have used multiple attribution tools like easyinsights which used to add a lot of scripts for tracking. Great work on that @BooleanMaths! 🙂
Ajinkya
We’ve been using Boolean Math for our attribution tracking, and it’s turning into a really strong platform. Love how responsive and improvement driven the team is.
Gryape
BooleanMaths has been a great experience overall. The founder, Saurav, is extremely helpful and approachable he genuinely takes the time to understand problems and guide you in the right direction.
Unlabel
We’ve been using Boolean Math for attribution tracking and it’s become one of the more dependable tools we rely on. The data feels consistent, the setup is flexible, and it’s clearly designed keeping Indian D2C businesses in mind.
Gutbasket
After trying multiple solutions, Boolean Maths is the only one that gave us clean, real-time ad tracking and precise marketing attribution. It nails pixel tracking, CAPI, LTV, ROAS, and UTM attribution — all in one dashboard.
Softbox
They're constantly making new changes to it. and these guys have been very supportive. awesome customer support team. helping out in the smallest obstacles i face, that too very quickly.
Moonfreeze
As someone managing ads across Google and Meta, BooleanMaths has been a game-changer. The fingerprinting-based tracking and real-time analytics helped us identify bottlenecks in the customer journey.
Rochaldas Sons
BooleanMaths is the secret tool to your event tracking and advertising efforts! This is a great platform! I had a demo session with Nitesh Singh and he provided so much value I ended up getting a license.
Robin
We have used multiple attribution tools like easyinsights which used to add a lot of scripts for tracking. Great work on that @BooleanMaths! 🙂
Ajinkya
We’ve been using Boolean Math for our attribution tracking, and it’s turning into a really strong platform. Love how responsive and improvement driven the team is.
Gryape
BooleanMaths has been a great experience overall. The founder, Saurav, is extremely helpful and approachable he genuinely takes the time to understand problems and guide you in the right direction.
Unlabel
We’ve been using Boolean Math for attribution tracking and it’s become one of the more dependable tools we rely on. The data feels consistent, the setup is flexible, and it’s clearly designed keeping Indian D2C businesses in mind.
Gutbasket
After trying multiple solutions, Boolean Maths is the only one that gave us clean, real-time ad tracking and precise marketing attribution. It nails pixel tracking, CAPI, LTV, ROAS, and UTM attribution — all in one dashboard.
Softbox
They're constantly making new changes to it. and these guys have been very supportive. awesome customer support team. helping out in the smallest obstacles i face, that too very quickly.
Moonfreeze
As someone managing ads across Google and Meta, BooleanMaths has been a game-changer. The fingerprinting-based tracking and real-time analytics helped us identify bottlenecks in the customer journey.
Rochaldas Sons
BooleanMaths is the secret tool to your event tracking and advertising efforts! This is a great platform! I had a demo session with Nitesh Singh and he provided so much value I ended up getting a license.
Robin
We have used multiple attribution tools like easyinsights which used to add a lot of scripts for tracking. Great work on that @BooleanMaths! 🙂
Ajinkya
We’ve been using Boolean Math for our attribution tracking, and it’s turning into a really strong platform. Love how responsive and improvement driven the team is.
Gryape
BooleanMaths has been a great experience overall. The founder, Saurav, is extremely helpful and approachable he genuinely takes the time to understand problems and guide you in the right direction.
Unlabel
We’ve been using Boolean Math for attribution tracking and it’s become one of the more dependable tools we rely on. The data feels consistent, the setup is flexible, and it’s clearly designed keeping Indian D2C businesses in mind.
Gutbasket
After trying multiple solutions, Boolean Maths is the only one that gave us clean, real-time ad tracking and precise marketing attribution. It nails pixel tracking, CAPI, LTV, ROAS, and UTM attribution — all in one dashboard.
Softbox
They're constantly making new changes to it. and these guys have been very supportive. awesome customer support team. helping out in the smallest obstacles i face, that too very quickly.
Moonfreeze
As someone managing ads across Google and Meta, BooleanMaths has been a game-changer. The fingerprinting-based tracking and real-time analytics helped us identify bottlenecks in the customer journey.
Rochaldas Sons
BooleanMaths is the secret tool to your event tracking and advertising efforts! This is a great platform! I had a demo session with Nitesh Singh and he provided so much value I ended up getting a license.
Robin
We have used multiple attribution tools like easyinsights which used to add a lot of scripts for tracking. Great work on that @BooleanMaths! 🙂
Ajinkya
We’ve been using Boolean Math for our attribution tracking, and it’s turning into a really strong platform. Love how responsive and improvement driven the team is.
Gryape
BooleanMaths has been a great experience overall. The founder, Saurav, is extremely helpful and approachable he genuinely takes the time to understand problems and guide you in the right direction.
Unlabel
We’ve been using Boolean Math for attribution tracking and it’s become one of the more dependable tools we rely on. The data feels consistent, the setup is flexible, and it’s clearly designed keeping Indian D2C businesses in mind.
Gutbasket
Testimonials
Wall of love
See what our customers have to say. Real stories from brands that fixed their attribution and scaled smarter with BooleanMaths.
After trying multiple solutions, Boolean Maths is the only one that gave us clean, real-time ad tracking and precise marketing attribution. It nails pixel tracking, CAPI, LTV, ROAS, and UTM attribution — all in one dashboard.
Softbox
They're constantly making new changes to it. and these guys have been very supportive. awesome customer support team. helping out in the smallest obstacles i face, that too very quickly.
Moonfreeze
As someone managing ads across Google and Meta, BooleanMaths has been a game-changer. The fingerprinting-based tracking and real-time analytics helped us identify bottlenecks in the customer journey.
Rochaldas Sons
BooleanMaths is the secret tool to your event tracking and advertising efforts! This is a great platform! I had a demo session with Nitesh Singh and he provided so much value I ended up getting a license.
Robin
We have used multiple attribution tools like easyinsights which used to add a lot of scripts for tracking. Great work on that @BooleanMaths! 🙂
Ajinkya
We’ve been using Boolean Math for our attribution tracking, and it’s turning into a really strong platform. Love how responsive and improvement driven the team is.
Gryape
BooleanMaths has been a great experience overall. The founder, Saurav, is extremely helpful and approachable he genuinely takes the time to understand problems and guide you in the right direction.
Unlabel
We’ve been using Boolean Math for attribution tracking and it’s become one of the more dependable tools we rely on. The data feels consistent, the setup is flexible, and it’s clearly designed keeping Indian D2C businesses in mind.
Gutbasket
After trying multiple solutions, Boolean Maths is the only one that gave us clean, real-time ad tracking and precise marketing attribution. It nails pixel tracking, CAPI, LTV, ROAS, and UTM attribution — all in one dashboard.
Softbox
They're constantly making new changes to it. and these guys have been very supportive. awesome customer support team. helping out in the smallest obstacles i face, that too very quickly.
Moonfreeze
As someone managing ads across Google and Meta, BooleanMaths has been a game-changer. The fingerprinting-based tracking and real-time analytics helped us identify bottlenecks in the customer journey.
Rochaldas Sons
BooleanMaths is the secret tool to your event tracking and advertising efforts! This is a great platform! I had a demo session with Nitesh Singh and he provided so much value I ended up getting a license.
Robin
We have used multiple attribution tools like easyinsights which used to add a lot of scripts for tracking. Great work on that @BooleanMaths! 🙂
Ajinkya
We’ve been using Boolean Math for our attribution tracking, and it’s turning into a really strong platform. Love how responsive and improvement driven the team is.
Gryape
BooleanMaths has been a great experience overall. The founder, Saurav, is extremely helpful and approachable he genuinely takes the time to understand problems and guide you in the right direction.
Unlabel
We’ve been using Boolean Math for attribution tracking and it’s become one of the more dependable tools we rely on. The data feels consistent, the setup is flexible, and it’s clearly designed keeping Indian D2C businesses in mind.
Gutbasket
After trying multiple solutions, Boolean Maths is the only one that gave us clean, real-time ad tracking and precise marketing attribution. It nails pixel tracking, CAPI, LTV, ROAS, and UTM attribution — all in one dashboard.
Softbox
They're constantly making new changes to it. and these guys have been very supportive. awesome customer support team. helping out in the smallest obstacles i face, that too very quickly.
Moonfreeze
As someone managing ads across Google and Meta, BooleanMaths has been a game-changer. The fingerprinting-based tracking and real-time analytics helped us identify bottlenecks in the customer journey.
Rochaldas Sons
BooleanMaths is the secret tool to your event tracking and advertising efforts! This is a great platform! I had a demo session with Nitesh Singh and he provided so much value I ended up getting a license.
Robin
We have used multiple attribution tools like easyinsights which used to add a lot of scripts for tracking. Great work on that @BooleanMaths! 🙂
Ajinkya
We’ve been using Boolean Math for our attribution tracking, and it’s turning into a really strong platform. Love how responsive and improvement driven the team is.
Gryape
BooleanMaths has been a great experience overall. The founder, Saurav, is extremely helpful and approachable he genuinely takes the time to understand problems and guide you in the right direction.
Unlabel
We’ve been using Boolean Math for attribution tracking and it’s become one of the more dependable tools we rely on. The data feels consistent, the setup is flexible, and it’s clearly designed keeping Indian D2C businesses in mind.
Gutbasket
After trying multiple solutions, Boolean Maths is the only one that gave us clean, real-time ad tracking and precise marketing attribution. It nails pixel tracking, CAPI, LTV, ROAS, and UTM attribution — all in one dashboard.
Softbox
They're constantly making new changes to it. and these guys have been very supportive. awesome customer support team. helping out in the smallest obstacles i face, that too very quickly.
Moonfreeze
As someone managing ads across Google and Meta, BooleanMaths has been a game-changer. The fingerprinting-based tracking and real-time analytics helped us identify bottlenecks in the customer journey.
Rochaldas Sons
BooleanMaths is the secret tool to your event tracking and advertising efforts! This is a great platform! I had a demo session with Nitesh Singh and he provided so much value I ended up getting a license.
Robin
We have used multiple attribution tools like easyinsights which used to add a lot of scripts for tracking. Great work on that @BooleanMaths! 🙂
Ajinkya
We’ve been using Boolean Math for our attribution tracking, and it’s turning into a really strong platform. Love how responsive and improvement driven the team is.
Gryape
BooleanMaths has been a great experience overall. The founder, Saurav, is extremely helpful and approachable he genuinely takes the time to understand problems and guide you in the right direction.
Unlabel
We’ve been using Boolean Math for attribution tracking and it’s become one of the more dependable tools we rely on. The data feels consistent, the setup is flexible, and it’s clearly designed keeping Indian D2C businesses in mind.
Gutbasket
After trying multiple solutions, Boolean Maths is the only one that gave us clean, real-time ad tracking and precise marketing attribution. It nails pixel tracking, CAPI, LTV, ROAS, and UTM attribution — all in one dashboard.
Softbox
They're constantly making new changes to it. and these guys have been very supportive. awesome customer support team. helping out in the smallest obstacles i face, that too very quickly.
Moonfreeze
As someone managing ads across Google and Meta, BooleanMaths has been a game-changer. The fingerprinting-based tracking and real-time analytics helped us identify bottlenecks in the customer journey.
Rochaldas Sons
BooleanMaths is the secret tool to your event tracking and advertising efforts! This is a great platform! I had a demo session with Nitesh Singh and he provided so much value I ended up getting a license.
Robin
We have used multiple attribution tools like easyinsights which used to add a lot of scripts for tracking. Great work on that @BooleanMaths! 🙂
Ajinkya
We’ve been using Boolean Math for our attribution tracking, and it’s turning into a really strong platform. Love how responsive and improvement driven the team is.
Gryape
BooleanMaths has been a great experience overall. The founder, Saurav, is extremely helpful and approachable he genuinely takes the time to understand problems and guide you in the right direction.
Unlabel
We’ve been using Boolean Math for attribution tracking and it’s become one of the more dependable tools we rely on. The data feels consistent, the setup is flexible, and it’s clearly designed keeping Indian D2C businesses in mind.
Gutbasket
After trying multiple solutions, Boolean Maths is the only one that gave us clean, real-time ad tracking and precise marketing attribution. It nails pixel tracking, CAPI, LTV, ROAS, and UTM attribution — all in one dashboard.
Softbox
They're constantly making new changes to it. and these guys have been very supportive. awesome customer support team. helping out in the smallest obstacles i face, that too very quickly.
Moonfreeze
As someone managing ads across Google and Meta, BooleanMaths has been a game-changer. The fingerprinting-based tracking and real-time analytics helped us identify bottlenecks in the customer journey.
Rochaldas Sons
BooleanMaths is the secret tool to your event tracking and advertising efforts! This is a great platform! I had a demo session with Nitesh Singh and he provided so much value I ended up getting a license.
Robin
We have used multiple attribution tools like easyinsights which used to add a lot of scripts for tracking. Great work on that @BooleanMaths! 🙂
Ajinkya
We’ve been using Boolean Math for our attribution tracking, and it’s turning into a really strong platform. Love how responsive and improvement driven the team is.
Gryape
BooleanMaths has been a great experience overall. The founder, Saurav, is extremely helpful and approachable he genuinely takes the time to understand problems and guide you in the right direction.
Unlabel
We’ve been using Boolean Math for attribution tracking and it’s become one of the more dependable tools we rely on. The data feels consistent, the setup is flexible, and it’s clearly designed keeping Indian D2C businesses in mind.
Gutbasket
After trying multiple solutions, Boolean Maths is the only one that gave us clean, real-time ad tracking and precise marketing attribution. It nails pixel tracking, CAPI, LTV, ROAS, and UTM attribution — all in one dashboard.
Softbox
They're constantly making new changes to it. and these guys have been very supportive. awesome customer support team. helping out in the smallest obstacles i face, that too very quickly.
Moonfreeze
As someone managing ads across Google and Meta, BooleanMaths has been a game-changer. The fingerprinting-based tracking and real-time analytics helped us identify bottlenecks in the customer journey.
Rochaldas Sons
BooleanMaths is the secret tool to your event tracking and advertising efforts! This is a great platform! I had a demo session with Nitesh Singh and he provided so much value I ended up getting a license.
Robin
We have used multiple attribution tools like easyinsights which used to add a lot of scripts for tracking. Great work on that @BooleanMaths! 🙂
Ajinkya
We’ve been using Boolean Math for our attribution tracking, and it’s turning into a really strong platform. Love how responsive and improvement driven the team is.
Gryape
BooleanMaths has been a great experience overall. The founder, Saurav, is extremely helpful and approachable he genuinely takes the time to understand problems and guide you in the right direction.
Unlabel
We’ve been using Boolean Math for attribution tracking and it’s become one of the more dependable tools we rely on. The data feels consistent, the setup is flexible, and it’s clearly designed keeping Indian D2C businesses in mind.
Gutbasket
After trying multiple solutions, Boolean Maths is the only one that gave us clean, real-time ad tracking and precise marketing attribution. It nails pixel tracking, CAPI, LTV, ROAS, and UTM attribution — all in one dashboard.
Softbox
They're constantly making new changes to it. and these guys have been very supportive. awesome customer support team. helping out in the smallest obstacles i face, that too very quickly.
Moonfreeze
As someone managing ads across Google and Meta, BooleanMaths has been a game-changer. The fingerprinting-based tracking and real-time analytics helped us identify bottlenecks in the customer journey.
Rochaldas Sons
BooleanMaths is the secret tool to your event tracking and advertising efforts! This is a great platform! I had a demo session with Nitesh Singh and he provided so much value I ended up getting a license.
Robin
We have used multiple attribution tools like easyinsights which used to add a lot of scripts for tracking. Great work on that @BooleanMaths! 🙂
Ajinkya
We’ve been using Boolean Math for our attribution tracking, and it’s turning into a really strong platform. Love how responsive and improvement driven the team is.
Gryape
BooleanMaths has been a great experience overall. The founder, Saurav, is extremely helpful and approachable he genuinely takes the time to understand problems and guide you in the right direction.
Unlabel
We’ve been using Boolean Math for attribution tracking and it’s become one of the more dependable tools we rely on. The data feels consistent, the setup is flexible, and it’s clearly designed keeping Indian D2C businesses in mind.
Gutbasket
Integrations
Works with your entire growth stack via MCP
Works with your entire growth stack via MCP
Boolean Maths integrates with Meta, Google Ads, Shopify, Klaviyo, Mailchimp and more to ensure all your Marketing Intelligence resides in one place.
Boolean Maths integrates with Meta, Google Ads, Shopify, Klaviyo, Mailchimp and more to ensure all your Marketing Intelligence resides in one place.
Meta
Bitespeed
Google Ads
Shopify
Shiprocket
Delhivery
Bik
WareIQ
Clickpost
Meta
Bitespeed
Google Ads
Shopify
Shiprocket
Delhivery
Bik
WareIQ
Clickpost
FAQs
Frequently Asked Questions
What is BooleanMaths?
BooleanMaths is a marketing analytics and automation platform built to give you complete visibility into your performance data. We help brands and agencies track customer journeys, connect ad spend to revenue, and optimize campaigns using accurate attribution models. Our platform integrates with Google and Meta’s Conversion APIs (CAPI), enabling server-side tracking that works even when cookies or third-party trackers are blocked. This ensures you always get reliable data to fuel your ad platforms, improve campaign targeting, and boost ROAS through better optimization signals. Think of BooleanMaths as the missing data layer between your marketing tools and real growth.
How is BooleanMaths different from Google Analytics or Shopify analytics?
What are Conversion APIs and why do I need them?
Is BooleanMaths only for D2C brands?
How long does it take to set up?
What is BooleanMaths?
BooleanMaths is a marketing analytics and automation platform built to give you complete visibility into your performance data. We help brands and agencies track customer journeys, connect ad spend to revenue, and optimize campaigns using accurate attribution models. Our platform integrates with Google and Meta’s Conversion APIs (CAPI), enabling server-side tracking that works even when cookies or third-party trackers are blocked. This ensures you always get reliable data to fuel your ad platforms, improve campaign targeting, and boost ROAS through better optimization signals. Think of BooleanMaths as the missing data layer between your marketing tools and real growth.
How is BooleanMaths different from Google Analytics or Shopify analytics?
What are Conversion APIs and why do I need them?
Is BooleanMaths only for D2C brands?
How long does it take to set up?
What is BooleanMaths?
BooleanMaths is a marketing analytics and automation platform built to give you complete visibility into your performance data. We help brands and agencies track customer journeys, connect ad spend to revenue, and optimize campaigns using accurate attribution models. Our platform integrates with Google and Meta’s Conversion APIs (CAPI), enabling server-side tracking that works even when cookies or third-party trackers are blocked. This ensures you always get reliable data to fuel your ad platforms, improve campaign targeting, and boost ROAS through better optimization signals. Think of BooleanMaths as the missing data layer between your marketing tools and real growth.
How is BooleanMaths different from Google Analytics or Shopify analytics?
What are Conversion APIs and why do I need them?
Is BooleanMaths only for D2C brands?
How long does it take to set up?
Activate your Marketing Data with BooleanMaths
Activate your Marketing Data with BooleanMaths
Activate your Marketing Data with BooleanMaths
Testimonials
Wall of love
See what our customers have to say. Real stories from brands that fixed their attribution and scaled smarter with BooleanMaths.
After trying multiple solutions, Boolean Maths is the only one that gave us clean, real-time ad tracking and precise marketing attribution. It nails pixel tracking, CAPI, LTV, ROAS, and UTM attribution — all in one dashboard.
Softbox
They're constantly making new changes to it. and these guys have been very supportive. awesome customer support team. helping out in the smallest obstacles i face, that too very quickly.
Moonfreeze
As someone managing ads across Google and Meta, BooleanMaths has been a game-changer. The fingerprinting-based tracking and real-time analytics helped us identify bottlenecks in the customer journey.
Rochaldas Sons
BooleanMaths is the secret tool to your event tracking and advertising efforts! This is a great platform! I had a demo session with Nitesh Singh and he provided so much value I ended up getting a license.
Robin
We have used multiple attribution tools like easyinsights which used to add a lot of scripts for tracking. Great work on that @BooleanMaths! 🙂
Ajinkya
We’ve been using Boolean Math for our attribution tracking, and it’s turning into a really strong platform. Love how responsive and improvement driven the team is.
Gryape
BooleanMaths has been a great experience overall. The founder, Saurav, is extremely helpful and approachable he genuinely takes the time to understand problems and guide you in the right direction.
Unlabel
We’ve been using Boolean Math for attribution tracking and it’s become one of the more dependable tools we rely on. The data feels consistent, the setup is flexible, and it’s clearly designed keeping Indian D2C businesses in mind.
Gutbasket
After trying multiple solutions, Boolean Maths is the only one that gave us clean, real-time ad tracking and precise marketing attribution. It nails pixel tracking, CAPI, LTV, ROAS, and UTM attribution — all in one dashboard.
Softbox
They're constantly making new changes to it. and these guys have been very supportive. awesome customer support team. helping out in the smallest obstacles i face, that too very quickly.
Moonfreeze
As someone managing ads across Google and Meta, BooleanMaths has been a game-changer. The fingerprinting-based tracking and real-time analytics helped us identify bottlenecks in the customer journey.
Rochaldas Sons
BooleanMaths is the secret tool to your event tracking and advertising efforts! This is a great platform! I had a demo session with Nitesh Singh and he provided so much value I ended up getting a license.
Robin
We have used multiple attribution tools like easyinsights which used to add a lot of scripts for tracking. Great work on that @BooleanMaths! 🙂
Ajinkya
We’ve been using Boolean Math for our attribution tracking, and it’s turning into a really strong platform. Love how responsive and improvement driven the team is.
Gryape
BooleanMaths has been a great experience overall. The founder, Saurav, is extremely helpful and approachable he genuinely takes the time to understand problems and guide you in the right direction.
Unlabel
We’ve been using Boolean Math for attribution tracking and it’s become one of the more dependable tools we rely on. The data feels consistent, the setup is flexible, and it’s clearly designed keeping Indian D2C businesses in mind.
Gutbasket
After trying multiple solutions, Boolean Maths is the only one that gave us clean, real-time ad tracking and precise marketing attribution. It nails pixel tracking, CAPI, LTV, ROAS, and UTM attribution — all in one dashboard.
Softbox
They're constantly making new changes to it. and these guys have been very supportive. awesome customer support team. helping out in the smallest obstacles i face, that too very quickly.
Moonfreeze
As someone managing ads across Google and Meta, BooleanMaths has been a game-changer. The fingerprinting-based tracking and real-time analytics helped us identify bottlenecks in the customer journey.
Rochaldas Sons
BooleanMaths is the secret tool to your event tracking and advertising efforts! This is a great platform! I had a demo session with Nitesh Singh and he provided so much value I ended up getting a license.
Robin
We have used multiple attribution tools like easyinsights which used to add a lot of scripts for tracking. Great work on that @BooleanMaths! 🙂
Ajinkya
We’ve been using Boolean Math for our attribution tracking, and it’s turning into a really strong platform. Love how responsive and improvement driven the team is.
Gryape
BooleanMaths has been a great experience overall. The founder, Saurav, is extremely helpful and approachable he genuinely takes the time to understand problems and guide you in the right direction.
Unlabel
We’ve been using Boolean Math for attribution tracking and it’s become one of the more dependable tools we rely on. The data feels consistent, the setup is flexible, and it’s clearly designed keeping Indian D2C businesses in mind.
Gutbasket
After trying multiple solutions, Boolean Maths is the only one that gave us clean, real-time ad tracking and precise marketing attribution. It nails pixel tracking, CAPI, LTV, ROAS, and UTM attribution — all in one dashboard.
Softbox
They're constantly making new changes to it. and these guys have been very supportive. awesome customer support team. helping out in the smallest obstacles i face, that too very quickly.
Moonfreeze
As someone managing ads across Google and Meta, BooleanMaths has been a game-changer. The fingerprinting-based tracking and real-time analytics helped us identify bottlenecks in the customer journey.
Rochaldas Sons
BooleanMaths is the secret tool to your event tracking and advertising efforts! This is a great platform! I had a demo session with Nitesh Singh and he provided so much value I ended up getting a license.
Robin
We have used multiple attribution tools like easyinsights which used to add a lot of scripts for tracking. Great work on that @BooleanMaths! 🙂
Ajinkya
We’ve been using Boolean Math for our attribution tracking, and it’s turning into a really strong platform. Love how responsive and improvement driven the team is.
Gryape
BooleanMaths has been a great experience overall. The founder, Saurav, is extremely helpful and approachable he genuinely takes the time to understand problems and guide you in the right direction.
Unlabel
We’ve been using Boolean Math for attribution tracking and it’s become one of the more dependable tools we rely on. The data feels consistent, the setup is flexible, and it’s clearly designed keeping Indian D2C businesses in mind.
Gutbasket
After trying multiple solutions, Boolean Maths is the only one that gave us clean, real-time ad tracking and precise marketing attribution. It nails pixel tracking, CAPI, LTV, ROAS, and UTM attribution — all in one dashboard.
Softbox
They're constantly making new changes to it. and these guys have been very supportive. awesome customer support team. helping out in the smallest obstacles i face, that too very quickly.
Moonfreeze
As someone managing ads across Google and Meta, BooleanMaths has been a game-changer. The fingerprinting-based tracking and real-time analytics helped us identify bottlenecks in the customer journey.
Rochaldas Sons
BooleanMaths is the secret tool to your event tracking and advertising efforts! This is a great platform! I had a demo session with Nitesh Singh and he provided so much value I ended up getting a license.
Robin
We have used multiple attribution tools like easyinsights which used to add a lot of scripts for tracking. Great work on that @BooleanMaths! 🙂
Ajinkya
We’ve been using Boolean Math for our attribution tracking, and it’s turning into a really strong platform. Love how responsive and improvement driven the team is.
Gryape
BooleanMaths has been a great experience overall. The founder, Saurav, is extremely helpful and approachable he genuinely takes the time to understand problems and guide you in the right direction.
Unlabel
We’ve been using Boolean Math for attribution tracking and it’s become one of the more dependable tools we rely on. The data feels consistent, the setup is flexible, and it’s clearly designed keeping Indian D2C businesses in mind.
Gutbasket
After trying multiple solutions, Boolean Maths is the only one that gave us clean, real-time ad tracking and precise marketing attribution. It nails pixel tracking, CAPI, LTV, ROAS, and UTM attribution — all in one dashboard.
Softbox
They're constantly making new changes to it. and these guys have been very supportive. awesome customer support team. helping out in the smallest obstacles i face, that too very quickly.
Moonfreeze
As someone managing ads across Google and Meta, BooleanMaths has been a game-changer. The fingerprinting-based tracking and real-time analytics helped us identify bottlenecks in the customer journey.
Rochaldas Sons
BooleanMaths is the secret tool to your event tracking and advertising efforts! This is a great platform! I had a demo session with Nitesh Singh and he provided so much value I ended up getting a license.
Robin
We have used multiple attribution tools like easyinsights which used to add a lot of scripts for tracking. Great work on that @BooleanMaths! 🙂
Ajinkya
We’ve been using Boolean Math for our attribution tracking, and it’s turning into a really strong platform. Love how responsive and improvement driven the team is.
Gryape
BooleanMaths has been a great experience overall. The founder, Saurav, is extremely helpful and approachable he genuinely takes the time to understand problems and guide you in the right direction.
Unlabel
We’ve been using Boolean Math for attribution tracking and it’s become one of the more dependable tools we rely on. The data feels consistent, the setup is flexible, and it’s clearly designed keeping Indian D2C businesses in mind.
Gutbasket
After trying multiple solutions, Boolean Maths is the only one that gave us clean, real-time ad tracking and precise marketing attribution. It nails pixel tracking, CAPI, LTV, ROAS, and UTM attribution — all in one dashboard.
Softbox
They're constantly making new changes to it. and these guys have been very supportive. awesome customer support team. helping out in the smallest obstacles i face, that too very quickly.
Moonfreeze
As someone managing ads across Google and Meta, BooleanMaths has been a game-changer. The fingerprinting-based tracking and real-time analytics helped us identify bottlenecks in the customer journey.
Rochaldas Sons
BooleanMaths is the secret tool to your event tracking and advertising efforts! This is a great platform! I had a demo session with Nitesh Singh and he provided so much value I ended up getting a license.
Robin
We have used multiple attribution tools like easyinsights which used to add a lot of scripts for tracking. Great work on that @BooleanMaths! 🙂
Ajinkya
We’ve been using Boolean Math for our attribution tracking, and it’s turning into a really strong platform. Love how responsive and improvement driven the team is.
Gryape
BooleanMaths has been a great experience overall. The founder, Saurav, is extremely helpful and approachable he genuinely takes the time to understand problems and guide you in the right direction.
Unlabel
We’ve been using Boolean Math for attribution tracking and it’s become one of the more dependable tools we rely on. The data feels consistent, the setup is flexible, and it’s clearly designed keeping Indian D2C businesses in mind.
Gutbasket
After trying multiple solutions, Boolean Maths is the only one that gave us clean, real-time ad tracking and precise marketing attribution. It nails pixel tracking, CAPI, LTV, ROAS, and UTM attribution — all in one dashboard.
Softbox
They're constantly making new changes to it. and these guys have been very supportive. awesome customer support team. helping out in the smallest obstacles i face, that too very quickly.
Moonfreeze
As someone managing ads across Google and Meta, BooleanMaths has been a game-changer. The fingerprinting-based tracking and real-time analytics helped us identify bottlenecks in the customer journey.
Rochaldas Sons
BooleanMaths is the secret tool to your event tracking and advertising efforts! This is a great platform! I had a demo session with Nitesh Singh and he provided so much value I ended up getting a license.
Robin
We have used multiple attribution tools like easyinsights which used to add a lot of scripts for tracking. Great work on that @BooleanMaths! 🙂
Ajinkya
We’ve been using Boolean Math for our attribution tracking, and it’s turning into a really strong platform. Love how responsive and improvement driven the team is.
Gryape
BooleanMaths has been a great experience overall. The founder, Saurav, is extremely helpful and approachable he genuinely takes the time to understand problems and guide you in the right direction.
Unlabel
We’ve been using Boolean Math for attribution tracking and it’s become one of the more dependable tools we rely on. The data feels consistent, the setup is flexible, and it’s clearly designed keeping Indian D2C businesses in mind.
Gutbasket
Features
Powerful Features to Elevate Your Ad Performance
BooleanMaths combines analytics, attribution, and conversion APIs to help you scale smarter and boost true ROAS.
Multi-Channel Attribution.
User Journey Enrichment
P&L Tracking
CAPI & Server-Side Tracking
Multi-Channel Attribution.
Uncover real user-journey overlaps across Meta, Google, Email, and more with accurate multi-touch attribution.
Human-like ai chat generative ai feature
Deliver fast, natural conversations powered by AI without increasing your support team.
Smart system integration
Easily connect channels, tools, and workflows to power unified support across your ecosystem.
Chats that feel human but powered by AI
Deliver instant, intelligent, and always-on support — without scaling your team.
Case Studies
Case Studies
We are constantly running experiments to measure the impact of different aspects of the BooleanMaths platform. Here is a complete list of case studies that we have run.
Sector
Experiment
Capability
Impact
Date
All
We measured BooleanMaths Google conversions import against GA4, Google's native Shopify App and Triple Whale.
CAPI
+82% tracking visibility vs GA4, +5.6% vs Triple Whale
Aug 2026
Wellness
How a wellness D2C brand used a media-mix model to set ad strategy - and click-based attribution to run the day-to-day tactics
All
+67% revenue on +50% Ad spend
Aug 2026
All
A study of 35 D2C brands spanning 6 retail categories. Each brand is measured against Scaling, Optimisation & Health objectives
All
80% meet objectives
Jul 2026
All
Benchmarked Meta ROAS across 58 D2C brands with vs. without CAPI active
CAPI
+23% higher Meta ROAS for CAPI-active brands
Jun 2026
Fashion
Ran BooleanMaths-built audiences vs. standard RFM audiences in parallel WhatsApp broadcast campaigns
Audience Segmentation
2.33x better ROI on WhatsApp broadcasts
Jun 2026
Health & Wellness
Rebuilt privacy-compliant server-side tracking after Meta blocked pixel data for a health brand
CAPI
Blended ROAS recovered from 1.1x to 2.0x after Meta's pixel block
Jun 2026
Beauty
Ran a post-purchase survey for a beauty brand and segmented respondents into 4 customer personas
Post-Purchase Survey
4 customer personas identified from 2,853 responses
Apr 2026
Demo
See How Leading DTC Brands Fix Attribution
Get a guided walkthrough of BooleanMaths and discover how brands uncover true first-touch performance, improve ROAS, and scale profitable growth.