Optimise your Ads. Debug your Revenue.

Fix your Ads targeting on Meta and Google Ads with conversion APIs and get true insights with Marketing Attribution.

Install on Shopify

Install on Shopify

Brands that trust BooleanMaths

Brands that trust BooleanMaths

Performance You Can Measure

BooleanMaths is the fastest way to Impact your Marketing Goals.

Ad spend optimised

$2M

Accurate attribution to understand your User journeys to get the best out of your Marketing.

Ad spend optimised

$2M

Accurate attribution to understand your User journeys to get the best out of your Marketing.

Avg boost in ROAS

43%

Our intelligent optimization strategies ensure your ads reach the right audience at the right time.

Conversions tracked

10000+

Our algorithms have seen it all and they keep getting smarter.

Conversions tracked

10000+

Our algorithms have seen it all and they keep getting smarter.

Performance You Can Measure

BooleanMaths is the fastest way to Impact your Marketing Goals.

Ad spent optimised

$2M

Our intelligent optimization strategies ensure your ads reach the right audience at the right time.

Ad spent optimised

$2M

Our intelligent optimization strategies ensure your ads reach the right audience at the right time.

Boost in ROAS

70%

Achieve higher returns on your ad spend with our proven strategies to boost ROAS (Return on Ad Spend).

Boost in ROAS

70%

Achieve higher returns on your ad spend with our proven strategies to boost ROAS (Return on Ad Spend).

Conversions tracked

10000+

Our advanced tracking solutions ensure every click, lead, and sale is accurately measured.

Conversions tracked

10000+

Our advanced tracking solutions ensure every click, lead, and sale is accurately measured.

How it works

How does BooleanMaths work?

You are only 4 steps away from supercharging your marketing.

Install our Pixel

Install the Shopify app or setup via Pixel to get started in just 2 minutes.

Connect Ad Accounts

Easily link your Meta and Google Ads accounts to streamline campaign management and performance tracking.

Configure CAPI

Configure the conversion APIs to pass accurate First Party data back to Ad platforms.

Setup Influencers

Generate Short-Links to track your Social Media and Influencer campaigns.

Install our Pixel

Install the Shopify app or setup via Pixel to get started in just 2 minutes.

Connect Ad Accounts

Easily link your Meta and Google Ads accounts to streamline campaign management and performance tracking.

Configure CAPI

Configure the conversion APIs to pass accurate First Party data back to Ad platforms.

Setup Influencers

Generate Short-Links to track your Social Media and Influencer campaigns.

Features

Powerful Features to Elevate Your Ad Performance

BooleanMaths platform is powered by a suite of advanced tools to simplify user tracking, optimize Ads, and maximize your ROAS.

Shopify Analytics

Marketing analytics and attribution platform designed for D2C brands.

Maps complete User Journeys from Discovery (Ads, Social Media) to Conversion Purchase.

Fingerprinting to track visitors across sessions for their lifetime.

No-code API Integrations to feed high value data directly to your Ad campaigns.

Shopify Analytics

Marketing analytics and attribution platform designed for D2C brands.

Maps complete User Journeys from Discovery (Ads, Social Media) to Conversion Purchase.

Fingerprinting to track visitors across sessions for their lifetime.

No-code API Integrations to feed high value data directly to your Ad campaigns.

Shopify Analytics

Marketing analytics and attribution platform designed for D2C brands.

Maps complete User Journeys from Discovery (Ads, Social Media) to Conversion Purchase.

Fingerprinting to track visitors across sessions for their lifetime.

No-code API Integrations to feed high value data directly to your Ad campaigns.

Get 50% boost in Ads ROAS

Power your Meta and Google Ads with accurate First Party data.

One Click integration of Conversion APIs with Meta & Google Ads.

Integrate and setup reliable data flows to your Ad campaigns.

Supercharge your Ads with high-quality data, to get upto 3X improvement in ROAS.

Get 50% boost in Ads ROAS

Power your Meta and Google Ads with accurate First Party data.

One Click integration of Conversion APIs with Meta & Google Ads.

Integrate and setup reliable data flows to your Ad campaigns.

Supercharge your Ads with high-quality data, to get upto 3X improvement in ROAS.

Get 50% boost in Ads ROAS

Power your Meta and Google Ads with accurate First Party data.

One Click integration of Conversion APIs with Meta & Google Ads.

Integrate and setup reliable data flows to your Ad campaigns.

Supercharge your Ads with high-quality data, to get upto 3X improvement in ROAS.

bfast.ai - Short Links, Big Results

Shorten your links to track across marketing, influencers & social media.

Choose your own custom short codes and add UTM parameters for precise campaign tracking.

Edit your destination links anytime to keep your content fresh.

Configure your own custom domains and track seamlessly on your Branded links.

bfast.ai - Short Links, Big Results

Shorten your links to track across marketing, influencers & social media.

Choose your own custom short codes and add UTM parameters for precise campaign tracking.

Edit your destination links anytime to keep your content fresh.

Configure your own custom domains and track seamlessly on your Branded links.

bfast.ai - Short Links, Big Results

Shorten your links to track across marketing, influencers & social media.

Choose your own custom short codes and add UTM parameters for precise campaign tracking.

Edit your destination links anytime to keep your content fresh.

Configure your own custom domains and track seamlessly on your Branded links.

Accurate Marketing Insights with Attribution

See what works. Cut what doesn’t.

Track true conversion paths and analyse which touchpoints actually influence customer decisions.

Choose from a host of supported Models including First touch, Last touch, Linear and more.

Make data-backed decisions to optimize your Ad spend and drive real growth.

Accurate Marketing Insights with Attribution

See what works. Cut what doesn’t.

Track true conversion paths and analyse which touchpoints actually influence customer decisions.

Choose from a host of supported Models including First touch, Last touch, Linear and more.

Make data-backed decisions to optimize your Ad spend and drive real growth.

Accurate Marketing Insights with Attribution

See what works. Cut what doesn’t.

Track true conversion paths and analyse which touchpoints actually influence customer decisions.

Choose from a host of supported Models including First touch, Last touch, Linear and more.

Make data-backed decisions to optimize your Ad spend and drive real growth.

Why BooleanMaths

Your Marketing Deserves Better Data

Scattered data leads to broken data-flows, algorithms running blind and underperforming campaigns → Fix it at the source.

  • Are you still relying on analytics based on incomplete data? Are your numbers contradicting each other?
  • 3rd Party Pixels are obsolete. Traditional tracking setups result in ~70% Data Loss.70% Data Loss.
  • Ad Platforms have limited visibility of complete customer journeys, failing to see any data from your CRM, Emails or Offline Channels.
  • Meta tracking on Shopify is sub-optimal, missing out on cancellations, refunds and any data collected by 3rd party plugins.
  • Are you still relying on analytics based on incomplete data? Are your numbers contradicting each other?
  • 3rd Party Pixels are obsolete. Traditional tracking setups result in ~70% Data Loss.70% Data Loss.
  • Ad Platforms have limited visibility of complete customer journeys, failing to see any data from your CRM, Emails or Offline Channels.
  • Meta tracking on Shopify is sub-optimal, missing out on cancellations, refunds and any data collected by 3rd party plugins.

Case Studies

Case Studies

At Boolean Maths, our work speaks for itself. Dive into our collection of case studies to explore how we’ve tackled complex challenges, crafted innovative solutions, and delivered measurable results.

Integrations

Integrations to power your data flows

Boolean Maths integrates with Meta. Google Ads, Shopify, Klaviyo, Mailchimp and more to ensure all your Marketing Intelligence resides in one place.

Calendly

Book your personalised 30 min Demo now

Connect with the Growth experts at BooleanMaths to discover how we can supercharge your Marketing & Boost ROAS with Attribution tools and CAPIs.

Features

Your Marketing Deserves Better Data

Scattered data leads to broken data-flows, algorithms running blind and underperforming campaigns → Fix it at the source.

  • Are you still relying on analytics based on incomplete data? Are your numbers contradicting each other?
  • 3rd Party Pixels are obsolete. Traditional tracking setups result in ~70% Data Loss.70% Data Loss.
  • Ad Platforms have limited visibility of complete customer journeys, failing to see any data from your CRM, Emails or Offline Channels.
  • Meta tracking on Shopify is sub-optimal, missing out on cancellations, refunds and any data collected by 3rd party plugins.
Are you still relying on analytics based on incomplete data? Are your numbers contradicting each other?
Ad Platforms have limited visibility of complete customer journeys, failing to see any data from your CRM, Emails or Offline Channels.
3rd Party Pixels are obsolete. Traditional tracking setups result in ~70% Data Loss.70% Data Loss.
Meta tracking on Shopify is sub-optimal, missing out on cancellations, refunds and any data collected by 3rd party plugins.

FAQs

Frequently Asked Questions

More FAQs

More FAQs

What is BooleanMaths?
How is BooleanMaths different from Google Analytics or Shopify analytics?
What are Conversion APIs and why do I need them?
Is BooleanMaths only for D2C brands?
How long does it take to set up?
What platforms does BooleanMaths work with?
What attribution models does BooleanMaths support?
Can BooleanMaths help reduce my CAC or improve ROAS?
Do I need to know coding to use BooleanMaths?
Is there a free trial?
How can Agencies use BooleanMaths?
Can I manage multiple clients from one account?
Do you offer any partner benefits?
Why should I use BooleanMaths as a Founder?
What’s the ROI of setting up BooleanMaths?
Do I need a data team to use this?
What is BooleanMaths?
How is BooleanMaths different from Google Analytics or Shopify analytics?
What are Conversion APIs and why do I need them?
Is BooleanMaths only for D2C brands?
How long does it take to set up?
What platforms does BooleanMaths work with?
What attribution models does BooleanMaths support?
Can BooleanMaths help reduce my CAC or improve ROAS?
Do I need to know coding to use BooleanMaths?
Is there a free trial?
How can Agencies use BooleanMaths?
Can I manage multiple clients from one account?
Do you offer any partner benefits?
Why should I use BooleanMaths as a Founder?
What’s the ROI of setting up BooleanMaths?
Do I need a data team to use this?

Find us on Shopify

Find us on Shopify

Find us on Shopify

Why BooleanMaths

Your Marketing Deserves Better Data

Scattered data leads to broken data-flows, algorithms running blind and underperforming campaigns → Fix it at the source.