Fix-Over-Attribution-for-Meta/Google

Send only real, qualified conversions back to ad platforms.

Install on Shopify

Book a demo

Fix-Over-Attribution-for-Meta/Google

Send only real, qualified conversions back to ad platforms.

Install on Shopify

Book a demo

Problem

Is your Meta/Google Ads platform reporting absurd metrics?

Meta/Google standard tracking cannot handle complex Marketing Setups. Organic orders inflate Ad Platform numbers.
Shopify linked App or POS orders get misattributed. As a result, Ad Platforms end up optimizing on noisy data.

Behind the scenes, Meta & Google ROAS ignore channel overlap. Ad Platforms do not measure true Incrementally. Both Platforms target the same audience and recommend spending on the wrong Campaigns. As a result, Ad Spend scales faster than profitability.

Behind the scenes, Meta & Google ROAS ignore channel overlap. Ad Platforms do not measure true Incrementally.
Both Platforms target the same audience and recommend spending on the wrong Campaigns. As a result, Ad Spend scales faster than profitability.

Solution

With BooleanMaths you can set up a smart Conversion API framework driven by Real-time Attribution.

Real-Time Attribution

Flexible Conversion APIs

Real-Time Attribution + Full Journey Tracking

Real Time Attribution to validate every order source. Powered by Full user Journey tracking and session enrichment.

Flexible Conversion APIs + Clean Signals to Ad Platforms

Flexible Conversion APIs to send only attributed conversions.So you can feed clean reliable signals to Meta & Google Ads.

Real-Time Attribution + Full Journey Tracking

Real Time Attribution to validate every order source. Powered by Full user Journey tracking and session enrichment.

True Channel Overlap with Enriched User Journeys

Analyse True Channel Overlaps with User Journey enrichment. Our Data Enrichment runs cross-browser session merging and 3rd Party Checkouts recovery to fill the gaps in your User Journeys.