Case studies
Case Studies
At Boolean Maths, our work speaks for itself. Dive into our collection of case studies to explore how we’ve tackled complex challenges, crafted innovative solutions, and delivered measurable results.
Smarter Ads for a Shopify brand with Attribution + CAPI
Help an Apparel Brand - BrandX track their full Shopify journey, identify performing channels and optimise ad performance using Meta’s CAPI — leading to better attribution & higher ROAS.
Optimise Meta Ads for a Shopify Brand with CAPI
Help a Lifestyle Brand - BrandX track their full Shopify journey and boost Ads performance using Meta’s CAPI — leading to better attribution & higher ROAS.
Fixing Meta’s Data Flows with BooleanMaths CAPI
BooleanMaths implemented Meta's Conversion API (CAPI) for a leading D2C brand aiming to improve attribution accuracy and customer journey visibility.
Fixing Meta Attribution with BooleanMaths CAPI
The brand was running on a fragmented tracking stack, combining a 3rd-party checkout CAPI with Facebook’s Shopify app. A mix of web and draft orders polluted conversion data, leading to severe attribution errors.
Scaling Revenue & Profit with BooleanMaths
The brand was actively spending across Meta and Google but found it difficult to scale. Decisions were driven by platform-reported ROAS, which often painted a misleading picture.
How to check if your First Touch Attribution works?
Many analytics tools claim to show First Touch attribution. It is the most effective measure of demand generation. But in practice, most of them are silently broken.
How does BooleanMaths Attribution solve for Google Bias in Last Click?
We solve this problem by using an Enriched First Click model as opposed to the Industry Standard which is Last Click.
GA4 vs BooleanMaths for F&B Brand
We compared the numbers from Shopify, BooleanMaths & GA4 for a F&B Brand for the same Time Period - 1st March to 25th March 2025.
GA4 vs BooleanMaths for Fashion Brand
We compared the numbers from Shopify, BooleanMaths & GA4 for a Fashion Brand for the same Time Period - 18th March to 24th March 2025.
DTC Beauty Brand — Post-Purchase Survey
Segment-level customer intelligence from 2,853 post-purchase respondents
Enhanced CAPI improves marketing efficiency for menswear.
Use BooleanMaths Enhanced CAPI to reduce RTOs and accelerate new customer acquisition for a Menswear Apparel Brand.
CAPI-active brands deliver 23% higher Meta ROAS.
Brands using Meta CAPI see up to 23% higher reported ROAS by improving event tracking accuracy and attribution.
BooleanMaths audiences used in WhatsApp broadcasts
A D2C brand mixed in BooleanMaths-powered campaigns with their regular broadcasts on Bitespeed to deliver 16.9x ROI
Privacy Complaint tracking for Health & Wellness brand
A D2C brand rebuilt their tracking infrastructure to comply with Meta's restrictions while recovering campaign profitability.
