Session enrichment for DTC brands
Session enrichment for DTC brands
How session enrichment fuels unprecedented growth for DTC brands by converting anonymous sessions Into Unified Customer Profiles, Fixing Attribution Gaps, Powering Smarter Ad Spend, and Driving Long-Term Retention.
How session enrichment fuels unprecedented growth for DTC brands by converting anonymous sessions Into Unified Customer Profiles, Fixing Attribution Gaps, Powering Smarter Ad Spend, and Driving Long-Term Retention.
Comparison Overview
The Old Way vs. The New Way: A Core Comparison
Without session enrichment, your data is siloed and incomplete. With it, you create a holistic view of every customer's journey, enabling smarter decisions and higher-impact growth. The following table highlights this fundamental shift.
Data enriched
What Data is Enriched?
Session enrichment goes beyond basic data collection by supplementing existing customer information with additional details from internal and external sources. This transforms raw data points into a comprehensive and actionable asset for business intelligence.
Driving growth
Driving Growth Across Channels
Session enrichment is the engine that powers your most critical growth channels. By providing the missing customer identity, it turns simple data points into a strategic advantage for DTC brands.
Meta Conversions API (CAPI)
The Problem It Solves
Ad blockers and browser limits block Meta Pixel, causing incomplete data, poor tracking accuracy, and low EMQ scores—hurting ad performance.
How Session Enrichment Helps
It sends customer identifiers (email, phone, external ID) directly from your server to Meta, bypassing browser limits and improving EMQ.
Google Analytics 4 (GA4)
The Problem It Solves
GA4 uses cookies to track sessions, so cleared cookies or device switches count as new users. User-ID works only for logged-in users, leaving gaps in anonymous traffic data.
How Session Enrichment Helps
It sends customer identifiers (email, phone, external ID) directly from your server to Meta, bypassing browser limits and improving EMQ.
Attribution
The Problem It Solves
Traditional attribution can’t link users across devices—e.g., clicking a Meta ad on mobile but converting on desktop—causing misattributed sales and misleading channel insights.
How Session Enrichment Helps
It sends customer identifiers (email, phone, external ID) directly from your server to Meta, bypassing browser limits and improving EMQ.
Comparison Overview
Comparison Overview
The Old Way vs. The New Way: A Core Comparison
Without session enrichment, your data is siloed and incomplete. With it, you create a holistic view of every customer's journey, enabling smarter decisions and higher-impact growth. The following table highlights this fundamental shift.
Data enriched
Data enriched
What Data is Enriched?
Session enrichment goes beyond basic data collection by supplementing existing customer information with additional details from internal and external sources. This transforms raw data points into a comprehensive and actionable asset for business intelligence.
Find out how BooleanMaths can help you enrich your sessions.
Find out how BooleanMaths can help you enrich your sessions.
Driving growth
Driving growth
Driving Growth Across Channels
Session enrichment is the engine that powers your most critical growth channels. By providing the missing customer identity, it turns simple data points into a strategic advantage for DTC brands.
Meta Conversions API (CAPI)
The Problem It Solves
Ad blockers and browser limits block Meta Pixel, causing incomplete data, poor tracking accuracy, and low EMQ scores—hurting ad performance.
How Session Enrichment Helps
It sends customer identifiers (email, phone, external ID) directly from your server to Meta, bypassing browser limits and improving EMQ.
Attribution
The Problem It Solves
Traditional attribution can’t link users across devices—e.g., clicking a Meta ad on mobile but converting on desktop—causing misattributed sales and misleading channel insights.
How Session Enrichment Helps
It sends customer identifiers (email, phone, external ID) directly from your server to Meta, bypassing browser limits and improving EMQ.
Google Analytics 4 (GA4)
The Problem It Solves
GA4 uses cookies to track sessions, so cleared cookies or device switches count as new users. User-ID works only for logged-in users, leaving gaps in anonymous traffic data.
How Session Enrichment Helps
It sends customer identifiers (email, phone, external ID) directly from your server to Meta, bypassing browser limits and improving EMQ.