Our roadmap outlines the exciting features and enhancements coming to BooleanMaths. As we evolve, we're committed to delivering a robust and user-centric experience
Completed
Ads
Full-funnel performance breakdown with ROAS, CPC, CPM, CTR & conversions.
Campaign / Adset / Ad / Creative Analytics
Attribution
Added Any-Touch, improved stitching for App/POS/Offline, 10+ attribution models.
10+ Attribution Models
Ads
RedisMQ, 10-min sync, advanced parameters for max EMQ, offline/app/POS support.
CAPI Infrastructure Upgrade
Attribution
98% accurate fallback logic for Shoppay, Bolt, Gokwik, Shopflo, Shiprocket & more.
3rd-Party Checkout Attribution
Analytics
Compare First, Last, Linear, U-Shape, Time-Decay, Any-Touch across campaigns & ads.
Compare Attribution Models
Products
Sync Products, Collections, Inventory & COGS from Shopify.
Product & Catalogue Sync
Products
SKU performance using attribution, discount tracking, multi-model support.
Product Analytics
Ads
Faster UI with Campaign/Adset/Ad performance + True ROAS + New Customer ROAS.
Ads Manager 2.0
Integrations
Integrated GA4, Klaviyo, Mailchimp, Omnisend, Bitespeed, etc.
GA4, Klaviyo, Email/WhatsApp
Events
Create custom events + auto-events like High AOV, multi ATCs, multi purchase.
Custom Events + Derived Events
Analytics
Superset dashboards + downloads + daily/weekly summary emails.
Attribution, Product, Retention
AI
Actionable insights for Campaigns, Adsets, Ads & Creatives with confidence scores.
AI Recommendations Engine
In Progress
AI
Ask “why did ROAS drop?”, receive insights, summaries & reports.
Marketing Agent (GenAI-powered)
AI
Behavioural, SKU-affinity & high-intent audiences for Meta/Google/Klaviyo.
Audience Builder
Analytics
Merge Spend + Attribution + COGS for true ROAS & profitability.
Revenue P&L + POAS
Analytics
Unified ROAS view across Meta, Google, Influencers & Organic.
Cross-Channel Mix Panel
Ads
No-code guided setup for both CAPIs.
Meta + Google CAPI Setup Wizards
UTM Links
Combine payouts + attribution to calculate influencer-level ROAS.
Influencer ROAS
Planned
Attribution
Probabilistic multi-touch modelling with removal effects.
Markov Attribution
Attribution
Channel weighting via ML to detect true contribution.
Data-Driven Attribution (ML)
Analytics
Budget allocation + diminishing returns + incrementality.
Marketing Mix Modeling (MMM)
Costs
Full cost modelling including COGS, logistics, fees, discounts.
POAS (Profit on Ad Spend)
Integrations
One-click integration similar to Shopify.
WooCommerce Plugin
Integrations
HubSpot, Zoho, Salesforce.
CRM Integrations
AI
AI selects best attribution model per brand.
Attribution Model Selector
AI
Automated retargeting + exclusion + high-intent audiences.
Smart Ads Audiences for Meta
Platform
Alerts for CPC spikes, ROAS drops, tracking failures.
Alerts & Anomaly Detection
Analytics
Combine multiple stores under one attribution system.
Multi-Store Analytics
Influencer
Creator scoring, assisted conversion dedupe, influence mapping.
Deep Influencer Analytics
UTM Links
Programmatic creation of short UTMs with secure keys.
API Access
