What to expect going forward
Our roadmap outlines the exciting features and enhancements coming to BooleanMaths. As we evolve, we're committed to delivering a robust and user-centric experience
Completed
First Party Pixel
Accurate User Journey tracking on any Website to map every click, page view, and conversion across your funnel.
Cookie-Less Visitor Tracking
Ads
No Code Integration for Meta & Google Ads management & Analytics.
Google & Meta Ads Integration
UTM Links
Generate unique, trackable short links with UTMs for influencers.
Influencer & Link Builder
Analytics
Web Traffic, Store Activity & Attribution Insights Analytics built using Superset.
Superset Dashboards
Shopify
Seamless plug-and-play integration with Shopify store backend.
Shopify App
Ads
Automatically sync conversions with Meta Ads via Conversion APIs
CAPI Sync (Meta)
Ads
Automatically sync conversions with Google Ads via Conversion APIs
CAPI Sync (Google)
Shopify
Accurate tracking of Orders processed by third-party checkout Platforms.
Third Party Checkouts
Attribution
Run multiple attribution models including First, Last, Linear, U, W, Time Decay, Paid First, Paid Last & Paid Linear
Attribution Package
Attribution
Calculate ROAS for individual Ad campaigns using attribution models including First, Last, Linear.
Ads Attribution
In Progress
Ads
No Code setup to configure Google Ads Conversion APIs from the platform.
CAPI Setup
Analytics
Merge Ad Spend, conversion funnel and Shopify P&L to get true ROAS Insights.
Revenue P&L
Ads
No Code setup from the platform for Meta Conversion APIs.
CAPI Setup
Analytics
New UI and calculated fields to better analyse Ad Campaigns.
Ads Manager 2.0
UTM Links
Calculate ROAS for influencers using Spend on each Influencer/Promotion.
Influencer ROAS
Planned
UTM Links
Give developers access to create UTM Links programatically via secure API.
API Access
AI
AI engine that analyses Ads data along with orders and ROAS data to generate recommendations.
Ads Assistant
AI
Create high priority Audiences for Klaviyo using User history & activity on website.
Email Audience
AI
Create Audiences for Meta Ads to execute smart Ad Strategies for exclusions and retargeting.
Ads Audience
Integrations
Seamless plug-and-play integration with Woocommerce store backend.
Woocommerce App
Attribution
Interactive dashboard to visualize how each channel contributes across the funnel using multiple attribution models
Multi-touch Attribution
AI
AI engine that chooses the right attribution model based on user behaviour and traffic characteristics.
Attribution
Integrations
Seamless plug-and-play integration with Hubspot to merge CRM data with website data.
HubSpot
Ads
Sync offline conversions and post conversion user activity with Google & Meta Ads via Conversion APIs
CAPI Enhancement
