Multi-Channel Attribution. See how every channel truly drives conversions.

Uncover real user-journey overlaps across Meta, Google, Email, and more with accurate multi-touch attribution. Move beyond last-click and platform-biased metrics to understand what’s actually working.

Multi-Channel Attribution. See how every channel truly drives conversions.

Uncover real user-journey overlaps across Meta, Google, Email, and more with accurate multi-touch attribution. Move beyond last-click and platform-biased metrics to understand what’s actually working.

How it works

How it works

How it works

How it works

Track, compare, and optimize your marketing performance using clean, deduplicated, multi-channel data — updated in near real time.

Features

Features

Features

Built for clarity, not guesswork

BooleanMaths gives you a single, reliable view of attribution by connecting every touchpoint across channels, devices, and sessions — so you can make decisions based on real performance, not assumptions.

Channel overlap analysis

Visualise overlaps between Google, Meta, Instagram, and more to uncover shared conversions, avoid double counting, and see the real influence of each channel across the journey.

True ROAS vs Platform ROAS

Flexible attribution models

Full transparency

Channel overlap analysis

Visualise overlaps between Google, Meta, Instagram, and more to uncover shared conversions, avoid double counting, and see the real influence of each channel across the journey.

True ROAS vs Platform ROAS

Flexible attribution models

Full transparency

Channel overlap analysis

Visualise overlaps between Google, Meta, Instagram, and more to uncover shared conversions, avoid double counting, and see the real influence of each channel across the journey.

True ROAS vs Platform ROAS

Flexible attribution models

Full transparency

Accurate Conversion Mapping

Track users across browsers, devices, and sessions to ensure every conversion is attributed correctly.

Flexible Attribution Models

Switch between first-click, last-click, linear, and custom attribution models — all from one dashboard.

Actionable Insights

Turn attribution data into clear decisions with insights that highlight what to scale, pause, or optimize.

Find Us on Shopify

Find Us on Shopify