BooleanMaths vs. EasyInsights: Which Marketing Attribution Platform Fits Your Business?
BooleanMaths vs. EasyInsights: Which Marketing Attribution Platform Fits Your Business?
Today's digital marketing is defined by scattered data and the decline of third-party cookies. Privacy updates like iOS 14 have made traditional tracking unreliable, leading to wasted ad spend and an incomplete picture of ROI. In this environment, accurate, first-party data isn't just a benefit—it's a strategic necessity. This report analyzes two platforms designed to solve this exact problem.
Today's digital marketing is defined by scattered data and the decline of third-party cookies. Privacy updates like iOS 14 have made traditional tracking unreliable, leading to wasted ad spend and an incomplete picture of ROI. In this environment, accurate, first-party data isn't just a benefit—it's a strategic necessity. This report analyzes two platforms designed to solve this exact problem.
Comparison Overview
Head-to-Head Comparison
Click through the tabs to compare the platforms on key strategic areas.
Platforms
Which Platform Fits Your Needs?
Select your primary business profile to get a tailored recommendation.
I'm D2C/Shopify Brand
Recommendation: BooleanMaths For D2C and Shopify brands, BooleanMaths is the superior choice. Its deep integration, including returns and 3rd-party checkout tracking, provides the granular financial visibility needed to scale profitably. Its focus on ROAS optimization for Meta & Google directly impacts your bottom line.
I'm Performance Marketer
I run Influencer Campaigns
I need broad data integration
I'm D2C/Shopify Brand
Recommendation: BooleanMaths For D2C and Shopify brands, BooleanMaths is the superior choice. Its deep integration, including returns and 3rd-party checkout tracking, provides the granular financial visibility needed to scale profitably. Its focus on ROAS optimization for Meta & Google directly impacts your bottom line.
I'm Performance Marketer
I run Influencer Campaigns
I need broad data integration
Visualizing the Differences
Visualizing the Differences
Pricing & Plans
Pricing Model At-a-Glance
A look at the entry points and pricing philosophy of each platform.
BooleanMaths
Offers a Free Plan and accessible tiered pricing, making it ideal for startups and growing D2C brands.
$25
/ month
EasyInsights
Custom, tiered pricing aimed at larger businesses and enterprises with more complex data needs.
$249
/ month
BooleanMaths
Offers a Free Plan and accessible tiered pricing, making it ideal for startups and growing D2C brands.
$25
/ month
EasyInsights
Custom, tiered pricing aimed at larger businesses and enterprises with more complex data needs.
$249
/ month
Final verdict
Final Verdict & Strategic Implications
Your choice depends on your business profile: specialized precision vs. broad integration.
Comparison Overview
Comparison Overview
Head-to-Head Comparison
Click through the tabs to compare the platforms on key strategic areas.
Data enriched
Data enriched
Which Platform Fits Your Needs?
Select your primary business profile to get a tailored recommendation.
I'm D2C/Shopify Brand
Recommendation: BooleanMaths For D2C and Shopify brands, BooleanMaths is the superior choice. Its deep integration, including returns and 3rd-party checkout tracking, provides the granular financial visibility needed to scale profitably. Its focus on ROAS optimization for Meta & Google directly impacts your bottom line.
I'm Performance Marketer
I run Influencer Campaigns
I need broad data integration
I'm D2C/Shopify Brand
Recommendation: BooleanMaths For D2C and Shopify brands, BooleanMaths is the superior choice. Its deep integration, including returns and 3rd-party checkout tracking, provides the granular financial visibility needed to scale profitably. Its focus on ROAS optimization for Meta & Google directly impacts your bottom line.
I'm Performance Marketer
I run Influencer Campaigns
I need broad data integration
Reach out to us and get your attribution journey started.
Reach out to us and get your attribution journey started.
Visualizing the Differences
Visualizing the Differences
Visualizing the Differences
Pricing & Plans
Pricing & Plans
Pricing Model At-a-Glance
A look at the entry points and pricing philosophy of each platform.
BooleanMaths
Offers a Free Plan and accessible tiered pricing, making it ideal for startups and growing D2C brands.
$25
/ month
EasyInsights
Custom, tiered pricing aimed at larger businesses and enterprises with more complex data needs.
$249
/ month
BooleanMaths
Offers a Free Plan and accessible tiered pricing, making it ideal for startups and growing D2C brands.
$25
/ month
EasyInsights
Custom, tiered pricing aimed at larger businesses and enterprises with more complex data needs.
$249
/ month
Final verdict
Final verdict
Final Verdict & Strategic Implications
Your choice depends on your business profile: specialized precision vs. broad integration.
