Fixing Meta’s Data Flows with BooleanMaths CAPI
BooleanMaths implemented Meta's Conversion API (CAPI) for a leading D2C brand aiming to improve attribution accuracy and customer journey visibility. The focus was on enhancing event quality, data coverage, and reporting integrity across Meta Ads.
How does the BooleanMaths-Meta CAPI Integration work?
BooleanMaths’ Meta CAPI integration bridges the gap between your Shopify Store and Meta’s servers by sending conversion events directly from the server - securely, reliably, and in real time. Unlike browser-only tracking (which is prone to blockers, latency, and data loss), our server-side integration ensures that there is no Data Loss
What was the Impact on Meta Data?
With BooleanMaths’ CAPI integration, key events like Purchase, Add to Cart, and Initiate Checkout saw higher Event Match Quality (EMQ) scores and up-to 28% lift in additional conversions reported. By sending rich, server-verified data with high field-level coverage, Meta matched more events - unlocking better attribution and improved performance insights.
2.1 Event Match Quality Score
Post-implementation, Event Match Quality (EMQ) scores for critical events like Purchase, Add to Cart, and Initiate Checkout showed a marked improvement
2.2 Additional Conversions
Additional Conversions were Captured Across the Funnel.
With CAPI’s server-side integration, Booleanmaths captured 28% more conversions not seen through browser-based tracking alone. These additional conversions were attributed across the funnel
+27.9%
Purchase
+15.6%
Initiate Checkout
+23.9%
Add to Cart
Parameters Shared
Our CAPI implementation passes rich user & conversion data with high field-level coverage. This allows Meta to match events more accurately and improves downstream attribution precision.
Why Should you Trust our Implementation?
