How it works
Creative Library + Ad performance = Insights
BooleanMaths auto-tags every creative asset with AI to visualize patterns you'd normally miss and helps execute the perfect creative strategy.
01
Creatives are analysed, frame by frame
Each video and image ad is passed through a multimodal video-analysis model (Gemini 2.5 Flash by default + support for other models). It reads on-screen text, transcribes voiceover, and watches the complete visual sequence.
02
AI extracts a structured taxonomy
The model's output is used to create an intelligence layer with 20+ attributes including - format, hook, emotion, persona, language, offer, angle - plus dynamic fields like primary message, screen-text
03
Merged with Ad performance metrics
The creative intelligence layer is merged with the Ad spend, ROAS, CM1/CM2, hook rate, and hold rate in the BooleanMaths data layer. This rich data is accessible via our MCP on Claude, Gemini, and ChatGPT for analysis.
AI Creative Intelligence layer
Analyse the underlying patterns to your Videos.
Our AI extracts the underlying tags & message from each Creative. You entire library gets the same structure, so patterns are data driven and not just based on the last 5 you saw.
AI Creative Intelligence layer
Your entire Ads Library mapped with AI
A leaderboard that combines performance tracking with Ad Intelligence to tell you exactly why a Creative is a hit or miss.
Data layer · MCP
Hey Boolean, tell me which ads to make next?
BooleanMaths data layer is Integrated with Claude, Gemini and OpenAI via our MCP. So you can run AI powered analysis on your Creative library & performance.
"Which are my best hooks and what are some unexplored Creative Ideas?"
"We launched a new product last week, tell me which Videos should I make next??"
"Should we spend more on UGC content?"
"Compare messaging angles between my top 10 and bottom 10 ROAS creatives."
