Contact Enrichment
Turn anonymous visitors into identifiable, retargetable contacts
BooleanMaths identifies up to 30% of your anonymous website visitors and enriches them with email, phone, and behavioural data, so you can retarget, recover, and convert more customers without increasing ad spend.
What is Contact Enrichment?
Most visitors leave without a trace. BooleanMaths changes that.
When a visitor lands on your Shopify store, they are anonymous - no name, no email, no phone. They browse, maybe add to cart, then leave. Contact Enrichment matches these visitors against our identity graph and enriches their profiles with real contact data, so you can follow up via email, WhatsApp, or retargeting ads. All without increasing ad spend.
How it works?
Three steps from Anonymous to Audience
01
Visitor arrives on your store
BooleanMaths pixel fires and captures behavioural signals - pages visited, products viewed, time spent, cart actions - building a fingerprint for the session.
02
Identity graph match
We match the session fingerprint against our privacy-compliant identity graph to resolve the visitor into a known contact with email, phone, and enriched profile data.
03
Contact flows into your workflows
Enriched contacts are synced to your Email, WhatsApp, and Ad platforms in real time via Audiences & CAPI enabling abandoned cart flows, win-back campaigns, and lookalike audiences.
Key benefits
Everything contact enrichment unlocks for your brand
Recover abandoned carts
Reach visitors who abandoned their cart but never logged in. Send targeted emails or WhatsApp messages before they buy elsewhere.
Build bigger Ad audiences
Expand your Meta and Google retargeting audiences with verified contacts - driving higher match rates and lower CPMs across your campaigns.
Enrich existing customers
Fill gaps in your CRM and Shopify customer profiles with up-to-date phone numbers, emails, and behavioural context for more accurate segmentation.
Reduce your Ad Spend
Squeeze more revenue from your existing traffic. Contact Enrichment multiplies the value of every visitor without requiring you to spend more on acquisition.
Privacy and consent
Built with visitor privacy at its core
Contact Enrichment is designed to maximise the value of your visitor data while fully respecting individual privacy preferences and consent signals.
Consent-first enrichment
Contact enrichment is performed in full respect of each visitor's privacy settings and consent signals. Only visitors who have not opted out of data collection are eligible for enrichment. If a visitor has opted out, they are excluded from all enrichment processes. No exceptions.
Your data stays yours. Zero cross-client sharing
Enriched contact data is strictly isolated per client. We do not share data across brands or clients under any circumstances. Your visitor data is used exclusively within your own account - never shared with, or accessible by, any other brand on the BooleanMaths platform.
Purpose-limited use of visitor data
Contact enrichment data is used solely to maximise the value of your existing visitor traffic - helping you recover lost sessions, improve retargeting match rates, and reduce wasted ad spend. It is not used for profiling, scoring, or any purpose beyond improving your own marketing performance.
Frequently asked questions
Everything you need to know
How does contact enrichment identify anonymous visitors?
Our pixel captures behavioural signals from each session and matches them against a privacy-compliant identity graph built from opted-in data. When a match is found, we return the contact record associated with that visitor.
Is contact enrichment compliant with privacy regulations?
Yes. Enrichment only occurs for visitors who have not opted out. Consent signals from your cookie banner and preference centre are fully respected. Visitors who have opted out are excluded from enrichment automatically.
Can my enriched data be shared with other brands on the platform?
No. Enriched contact data is strictly isolated per client. We do not share data across brands or clients under any circumstances. Your visitor data is used exclusively within your own account.
What percentage of visitors can typically be identified?
BooleanMaths identifies upto 30% of anonymous visitors. Match rates vary by traffic source, geography, and device type, but most Shopify D2C brands see a significant uplift in retargetable audience size within the first 7 days.
Which platforms does contact enrichment integrate with?
Enriched contacts sync automatically to Meta Ads, Google Ads, BiteSpeed, Bik, HelioAI and other WhatsApp/Email Partners. If you use a platform not listed here, speak to our team to discuss your integration options.
