ROAS Decomposition
This prompt analyses your top Campaigns and breaks them up into components (Ads, Products, Landing Pages & more). The Final Output is a methodical breakdown of each campaign to find the exact fix that is needed.
The Prompt
Paste the below prompt into Claude with BooleanMaths MCP connected. Replace [BRAND NAME]
For [BRAND NAME], analyse the top 5 campaigns by spend over the last 30 days using BooleanMaths MCP. ROAS DECOMPOSITION Pull campaign-level ads data. For each of the top 5 by spend, compute: CTR × CVR × AOV / CPI = ROAS (use BM pixel numbers for CVR and AOV, not platform-reported). Identify which lever is dragging ROAS for each campaign. PRODUCTS Call get_channel_products per campaign. Identify top SKUs by quantity. Flag if accessories dominate (AOV drag) or a single hero product dominates (collab/influencer signal). LANDING PAGES Pull get_web_analytics (top 30 pages) and get_web_analytics_by_source (groupBy: campaign). Match top products to their PDPs. Compute implied page CVR = BM orders / page sessions. VERDICT PER CAMPAIGN High CTR + low CVR → LP problem Low CTR + low CVR → creative problem Low CTR + decent CVR → creative reach problem Good funnel + high CPI → bid/creative refresh Good funnel + low AOV → SKU mix issue OUTPUT Render a widget: site-wide context, one card per campaign (levers + top products + LP data + insight + verdict tag), summary 2×2 grid. Follow with prioritized action list in text.
The Output
MCP Labs
Put your marketing data to work
Interactive tools and pre-built AI workflows that run on your BooleanMaths data. Explore a lab or fire a prompt into Claude, ChatGPT or Gemini.
ROAS Decomposition
Attribution
Creative Library Diagnostic
Creatives
Festive Demand Planning
Products
MCP Labs
Put your marketing data to work
Interactive tools and pre-built AI workflows that run on your BooleanMaths data. Explore a lab or fire a prompt into Claude, ChatGPT or Gemini.
ROAS Decomposition
Attribution
Creative Library Diagnostic
Creatives
Festive Demand Planning
Products
MCP Labs
AI Workflows & Agents for your Marketing Data
Interactive tools & pre built workflows that you can build using the BooleanMaths MCP. Just run the prompt in Claude, ChatGPT or Gemini.
ROAS Decomposition
Attribution
Creative Library Diagnostic
Creatives
Festive Demand Planning
Products
Activate your Marketing Data with BooleanMaths

Activate your Marketing Data with BooleanMaths

Activate your Marketing Data with BooleanMaths

Activate your Marketing Data with BooleanMaths

Activate your Marketing Data with BooleanMaths



