Metric guides
Reach & creative
How far your ads travel, how often people see them, and when creatives wear out.
All Reach & creative guides
4 guidesNew ReachThe number of people an ad reached today who had never seen it before. It tells you whether your spend is still finding fresh audiences or circling back to the same people.Read guide →FrequencyThe average number of times each person reached has seen your ad. Simple to calculate, easy to misread: the window you pick and the spread behind the average change what it tells you.Read guide →Hook rate and hold rateTwo ratios that split a video ad's performance into its opening and its body. Hook rate shows whether the first seconds stop the scroll. Hold rate shows whether the rest keeps people watching.Read guide →Creative fatigueThe point where an ad stops performing because people have seen it too often, or have stopped caring about it. It isn't one number. It's a pattern across five signals, and the pattern tells you what to fix.Read guide →
More guides
See every one of these metrics on your own data
BooleanMaths tracks every order, merges ad, store and shipping data, and computes these numbers daily for each campaign and ad.
Metric guides
Reach & creative
How far your ads travel, how often people see them, and when creatives wear out.
All Reach & creative guides
4 guidesNew ReachThe number of people an ad reached today who had never seen it before. It tells you whether your spend is still finding fresh audiences or circling back to the same people.Read guide →FrequencyThe average number of times each person reached has seen your ad. Simple to calculate, easy to misread: the window you pick and the spread behind the average change what it tells you.Read guide →Hook rate and hold rateTwo ratios that split a video ad's performance into its opening and its body. Hook rate shows whether the first seconds stop the scroll. Hold rate shows whether the rest keeps people watching.Read guide →Creative fatigueThe point where an ad stops performing because people have seen it too often, or have stopped caring about it. It isn't one number. It's a pattern across five signals, and the pattern tells you what to fix.Read guide →
More guides
See every one of these metrics on your own data
BooleanMaths tracks every order, merges ad, store and shipping data, and computes these numbers daily for each campaign and ad.