Track what actually sold this Black Friday.

Sale week is when ad platforms over-claim the most and tracking leaks the most. Get BooleanMaths live before Nov 27 so your BFCM spend is measured on clean, server-side data.

The offer

30% off

Your first 3 months, any plan

Plans starting from $99 $69/mo

$0 setup

In person onboarding + CAPI setup

Pixel, checkout and shipping data merged, Meta and Google CAPI switched on in stages.

Free MMM Model

18-month marketing mix model

See which channels drove incremental revenue, modelled on 18 months of your historical data.

BFCM report

Post-sale true ROAS deep dive

Every campaign ranked on true ROAS and CM2, with scale and cut calls for December.

Why sale week breaks attribution

Platforms over-claim.

When every channel spends hard, Meta and Google each take credit for the same order.

Checkouts drop the trail.

GoKwik and Shopflo break the link between ad click and order.

COD and RTO add noise.

Sale orders look great until returns land two weeks later.

Journeys outrun the window.

Shoppers who browsed in October buy on Friday, and 7-day attribution misses them.

Your BFCM-ready timeline

By Nov 18 · Install

Shopify app, pixel and ad accounts connected

Nov 19–21 · Data checks

Orders, checkouts and shipping flows verified

Nov 21–23 · CAPI live

Top-funnel events first, then purchases

Nov 27–30 · BFCM, measured

Live true ROAS by campaign, SKU and channel

First week of Dec · Report

What to scale, what to cut, what RTO cost you

100+

D2C brands on BooleanMaths

25M+

purchase transactions tracked

300K+

ad decisions analysed

Start today

Book a 20-minute demo and we set you up the same week.

Book a demo

New brands only. Sign up by Nov 30, 2026; install by Nov 18 to be live for Black Friday. 40% discount applies to the first 3 billing months of any plan. One free MMM per brand, built on 18 months of historical data. Medront Datalabs Private Limited.