Build an interactive "Ad Decision Map" for the brand - {{BRAND_NAME}}. 
Use data for last {{XX}} Days and Keep ads with spend > {{MIN-SPEND}}

THE TOOL: 
Plot every ad — Y=CPA, X=spend (log). 
Three sliders: target CPA (default 1200), kill line as ×target (default 2.5), and a min-spend gate (default
3000) for "enough data to decide". 
Buckets: Scale (CPA≤target), Test (between lines), Kill (CPA≥kill or 0 conversions), Parked (below the spend gate). 
Add an All/Meta/Google toggle. 
Bubble size ∝ spend; 
0-conversion/off-chart ads pin to the top as triangles; 
shaded green/amber/red bands with labeled target & kill lines.
Tooltips on hover AND tap. 

Below: four bucket cards (count, spend, % of budget) and
two ranked lists — "Scale first" (lowest CPA) and "Kill first" (most wasted spend).

RESPONSIVE: sidebar+chart on desktop; stacked on tablet; 2×2 cards and single-column
lists on mobile; redraw on resize. Traffic colors carry meaning, everything else quiet.