Independent comparison · 2026

BooleanMaths vs. GoMarble AI

A side-by-side breakdown of attribution models, profitability, CAPI, post-purchase surveys, AI, and pricing — so you can pick the right tool.

BooleanMaths

Data Layer + Attribution

End-to-end measurement infrastructure. From pixel to profit, CAPI to audiences.

Shopify-native

Meta + Google CAPI

Live P&L

PPS

From $60/mo

Live P&L

PPS

Live P&L

PPS

GoMarble AI

AI Agent + Creative Intelligence

Conversational analytics and frame-level creative scoring for paid media teams.

Creative analysis

AI Q&A agent

White-label reports

Multi-platform

From $99/mo

White-label reports

Attribution

Attribution models

Advanced multi-touch attribution with flexible models, campaign-level insights, and accurate cross-channel measurement.

Capability

BooleanMaths

GoMarble AI

Models

Full suite

First-touch, last-touch, linear, time-decay, and data-driven MTA available

First-touch, last-touch, linear, time-decay available.

First, last, linear, U-shape, time-decay, any-touch.

Compare models per campaign/ad/adset.

Partial

Last-touch by default; advanced attribution listed on Pro+ plans — depth unconfirmed

Last-touch by default; advanced attribution listed on Pro.

Last-touch by default; advanced attribution listed on Pro+ plans — depth unconfirmed

Incrementality

MCP agent

access

On roadmap

Probabilistic MTA live; MMM with budget allocation & diminishing returns in roadmap

Probabilistic MTA live; MMM with budget allocation.

Query attribution via Claude - Ask Claude for

live attribution insights with dynamic model switching.

Not available

Focus is on analytics & reporting; no econometric modelling

Survey-enriched

attribution

Cross-

platform

Native

Post-purchase survey responses create synthetic touchpoints in the attribution pipeline

Post-purchase survey responses create synthetic touchpoints

Post-purchase survey responses create synthetic touchpoints in the attribution pipeline

Not available

No post-purchase survey; attribution relies on pixel + platform data only

No post-purchase survey.

No post-purchase survey; attribution relies on pixel + platform data only

Channel coverage

Broad

Meta, Google, influencers, organic, checkout, retention, surveys — unified view

Meta, Google, influencers, organic, checkout, retention.

Meta, Google, influencers, organic, checkout, retention, surveys — unified view

Ad platforms

Meta, Google Ads, GA4, Shopify, Snowflake — organic & influencers not native

Meta, Google Ads, GA4, Shopify, Snowflake.

Meta, Google Ads, GA4, Shopify, Snowflake — organic & influencers not native

Profitability

Profitability integrations

Advanced multi-touch attribution with flexible models, campaign-level insights, and accurate cross-channel measurement.

Capability

BooleanMaths

GoMarble AI

Live P&L

Native

Merges ad spend, COGS, shipping, logistics, returns, and discounts into live margin view

Merges ad spend, COGS, shipping, logistics, returns.

Merges ad spend, COGS, shipping, logistics, returns, and discounts into live margin view

Not available

Tracks ROAS; no cost layer or margin analysis.

Tracks ROAS; no cost layer or margin analysis

Tracks ROAS; no cost layer or margin analysis.

SKU-level

profitability

SKU-level

profitability

CM1 & CM2

Product and variant-level contribution margin analysis across the catalog

Product and variant-level contribution margin analysis.

Product and variant-level contribution margin analysis across the catalog

Attribution only

Product-level spend attribution via Shopify; no margin or profitability layer

Product-level spend attribution via Shopify; no margin.

Product-level spend attribution via Shopify; no margin or profitability layer

Cohort & LTV

analysis

Shipping

cost in P&L

Cohort & LTV

analysis

Available

Customer cohort revenue, retention curves, and repeat purchase analysis

Customer cohort revenue, retention curves & repeat purchase.

Customer cohort revenue, retention curves, and repeat purchase analysis

Listed as feature

Cohort analysis mentioned in Pro plan docs; functional depth is unclear

Cohort analysis mentioned in Pro plan docs.

Cohort analysis mentioned in Pro plan docs; functional depth is unclear

Logistics &

shipping sync

RTO/returns

handling

Logistics &

shipping sync

Direct sync

Shipping & logistics costs pulled in for true profitability calculations.

Shipping & logistics costs pulled in for true profitability.

Shipping & logistics costs pulled in for true profitability calculations.

None

No logistics data integration

Data tracking

Data tracking capability

Advanced multi-touch attribution with flexible models, campaign-level insights, and accurate cross-channel measurement.

Capability

BooleanMaths

GoMarble AI

First-party pixel

First-party

pixel

First-party

pixel

Pulse Super Pixel

Cookieless, server-side, fingerprint-based — unaffected by iOS restrictions or ad blockers

Cookieless, server-side, fingerprint-based unaffected by iOS

Cookieless, server-side, fingerprint-based — unaffected by iOS restrictions or ad blockers

None

Relies on Meta Pixel, GA4, and platform-reported data — no proprietary pixel

Relies on Meta Pixel, GA4, and platform-reported data.

Relies on Meta Pixel, GA4, and platform-reported data — no proprietary pixel

Identity stitching

Offline /

App / POS

MCP agent

access

Full graph

Sessions stitched across browsers and devices into a unified customer identity

Sessions stitched across browsers and devices.

Sessions stitched across browsers and devices into a unified customer identity

Not documented

No identity graph or session stitching capability mentioned

UTM & link tracking

Shipping

cost in P&L

Cross-

platform

Link builder

Native UTM link builder with trackable short links and multi-touchpoint capture

Native UTM link builder with trackable short links.

Native UTM link builder with trackable short links and multi-touchpoint capture

Platform UTMs

Reads UTM params from connected ad platforms; no native link builder

Data warehousing

RTO/returns

handling

CRM integration

Roadmap

Multi-store unified data on roadmap; exports currently via dashboard

Multi-store unified data on roadmap.

Multi-store unified data on roadmap; exports currently via dashboard

Snowflake

Direct Snowflake connector for raw query access on all plans

Checkout enrichment

Cross-browser & 3P checkout enrichment

Advanced multi-touch attribution with flexible models, campaign-level insights, and accurate cross-channel measurement.

Capability

BooleanMaths

GoMarble AI

Cross-browser

stitching

Cross-browser

stitching

Core feature

Stitches sessions across browsers (Chrome → Safari, incognito) into one clean journey

Stitches sessions across browsers.

Stitches sessions across browsers (Chrome → Safari, incognito) into one clean journey

Not a capability

No documented session stitching or cross-browser recovery

3P checkout

recovery

3P checkout

recovery

Recovers lost journeys

Reconnects sessions broken by 3P payment gateways — critical for India D2C brands

Reconnects sessions broken by 3P payment gateways.

Reconnects sessions broken by 3P payment gateways — critical for India D2C brands

Not documented

Shopify-native only; no recovery mechanism for external checkout flows

Shopify-native only; no recovery mechanism.

Shopify-native only; no recovery mechanism for external checkout flows

CAPI

CAPI & audiences framework

Advanced multi-touch attribution with flexible models, campaign-level insights, and accurate cross-channel measurement.

Capability

BooleanMaths

GoMarble AI

Meta CAPI

Enhanced CAPI

Enriched events with hashed PII, deduplication, and high Event Match Quality (EMQ)

Enriched events with hashed PII, deduplication.

Enriched events with hashed PII, deduplication, and high Event Match Quality (EMQ)

Not provided

GoMarble is an analytics layer — it reads from Meta, not a CAPI provider

GoMarble is an analytics layer it reads from Meta.

GoMarble is an analytics layer — it reads from Meta, not a CAPI provider

Google Enhanced

Conversions

Google

Conversions

Google

Enhanced

Conversions

Yes

Google CAPI / enhanced conversion sync on all plans

Not documented

Reads Google Ads data; does not send enhanced conversion signals

Reads Google Ads data; does not send enhanced conversion

Reads Google Ads data; does not send enhanced conversion signals

Audience sync

Smart

audiences

Smart

audiences

Full framework

Behavioural, SKU-affinity & high-intent audiences pushed to Meta, Google, and Klaviyo

Behavioural, SKU-affinity & high-intent audiences

Behavioural, SKU-affinity & high-intent audiences pushed to Meta, Google, and Klaviyo

None

Analytics and recommendations only; no audience building or sync

Analytics and recommendations only.

Analytics and recommendations only; no audience building or sync

Event match quality

(EMQ)

Event

deduplication

Event deduplication

Built-in

Pixel + CAPI events deduplicated to prevent inflated conversion counts

Pixel + CAPI events deduplicated.

Pixel + CAPI events deduplicated to prevent inflated conversion counts

None

Not a tracking provider; does not handle event deduplication

PPS

Post-purchase surveys

Advanced multi-touch attribution with flexible models, campaign-level insights, and accurate cross-channel measurement.

Capability

BooleanMaths

GoMarble AI

Native survey

module

Native

survey builder

Native

survey builder

Built-in

Native post-purchase survey delivered on the thank-you page; no third-party tool needed

Native post-purchase survey delivered on thankyou page.

Native post-purchase survey delivered on the thank-you page; no third-party tool needed

None

No post-purchase survey feature; not part of the product surface

No post-purchase survey feature.

No post-purchase survey feature; not part of the product surface

Attribution

integration

Attribution

integration

Pipeline-level

Survey responses create synthetic attribution touchpoints.

Survey responses create synthetic attribution touchpoints

Survey responses create synthetic attribution touchpoints.

None

No survey data; attribution is click-track and pixel only

AI features

Advanced multi-touch attribution with flexible models, campaign-level insights, and accurate cross-channel measurement.

Capability

BooleanMaths

GoMarble AI

AI agent

Available

Fatigue detection, anomaly alerts, budget & scaling recommendations.

Fatigue detection, anomaly alerts, budget & scaling.

Fatigue detection, anomaly alerts, budget & scaling recommendations.

Core product

Full conversational AI agent for campaign Q&A, insights, and recommendations on Pro+

Full conversational AI agent for campaign Q&A, insights.

Full conversational AI agent for campaign Q&A, insights, and recommendations on Pro+

Creative intelligence

Creative

intelligence

Creative

intelligence

Fatigue scoring

Ad fatigue detection & performance-level scoring; no frame-by-frame creative breakdown

Ad fatigue detection and performance-level scoring.

Ad fatigue detection & performance-level scoring; no frame-by-frame creative breakdown

Standout feature

Frame-level hook analysis, copy pattern scoring, video ad creative breakdowns.

Frame-level hook analysis, copy pattern scoring.

Frame-level hook analysis, copy pattern scoring, video ad creative breakdowns.

MCP server

Yes

Exposes attribution & P&L data to Claude, Gemini & OpenAI via MCP

Exposes attribution & P&L data to Claude, Gemini & OpenAI.

Exposes attribution & P&L data to Claude, Gemini & OpenAI via MCP

Available (all plans)

MCP server included free; the AI agent itself is built on Claude

MCP server included free; the AI agent itself is built on Claude.

MCP server included free; the AI agent itself is built on Claude

Automated reporting

Automated r

eporting

Automated reporting

Dashboard alerts

Performance alerts and dashboard; full scheduled report delivery on roadmap

Performance alerts and dashboard; full scheduled report.

Performance alerts and dashboard; full scheduled report delivery on roadmap

Full suite (Pro+)

Daily/weekly/monthly PDF, Excel, PowerPoint reports with white-label branded templates

Daily/weekly/monthly PDF, Excel, PowerPoint reports.

Daily/weekly/monthly PDF, Excel, PowerPoint reports with white-label branded templates

Pricing

BooleanMaths — order volume model

Startup plan

$60

/per month

3K orders/mo · Full tracking + CAPI + P&L

Pro

$140

/per month

7.5K orders · + AI recommendations

Business

$300

/per month

18K orders · Full agent access

Enterprise

$540

/per month

36K orders · Unlimited features

GoMarble AI — ad spend model

Free

/per month

MCP only — requires Claude Pro (~$20)

Pro

$99

/per month

AI agent · 5 accounts · $250K ad spend

Max

$299

/per month

15 accounts · up to $2M ad spend

All-In

Custom

100 accounts · $10M spend · AI specialist

Verdict

Pick BooleanMaths if…

You need a complete measurement stack — not just analytics. BooleanMaths owns the full loop: tracking → attribution → profitability → CAPI → audiences.

You run on Shopify and need true margin visibility
3P checkouts (Razorpay, PayU) are breaking your journeys
You want CAPI to actually improve EMQ on Meta & Google
Post-purchase surveys need to feed back into attribution
You want audiences pushed to ad platforms automatically
Order volume, not ad spend, is your billing constraint

Pick GoMarble AI if…

Your bottleneck is creative velocity and reporting, not data infrastructure. GoMarble excels at turning campaign data into fast, actionable creative decisions.

Creative intelligence and hook analysis are your priority
You manage multiple ad accounts across a team or agency
Polished white-label client reports matter to your workflow
You want an AI agent you can question in plain language
You don't need CAPI, audiences, or P&L — just insights
Ad spend, not orders, is a better billing proxy for you

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