The Formula for
Marketing Success
Boolean Maths empowers eCommerce brands to harness data-driven insights, enabling smarter marketing strategies, optimizing ad spend, and driving sustainable growth through informed decision-making.
Boolean Maths empowers eCommerce brands to harness data-driven insights, enabling smarter marketing strategies, optimizing ad spend, and driving sustainable growth through informed decision-making.
You can’t identify returning visitors 7 days before. Your re-targeting audience size dropped, which increases your CPA a lot.
Your Facebook ads conversions are “estimated”, which wastes so much of your money. Your channel conversions are higher than real sales, you don’t get the real performance.
Your Ad networks lose so many signals which is critical for bidding optimization. Your budget allocation is based on wrong data.
Setup your First Part Tracker to accurately track customer journeys. Start tracking all web visits. Form complete customer journeys across Ads, Organic, Influencers, and all Traffic sources.
Setup your First Part Tracker to accurately track customer journeys. Start tracking all web visits. Form complete customer journeys across Ads, Organic, Influencers, and all Traffic sources.
Integrate Offline Channels, CRM Data, Store Locations, and a variety of non-standard data sources. Our proprietary AI Algo can Generate Market Simulations for your Budgets and Needs.
Why should I care about Marketing Attribution?
So you have started your D2C brand and you are acquiring customers who love your products.
Do’s and Dont’s of Marketing Attribution
Marketing Attribution can seem like an uphill task. It is a lot of maths, and the full array of Attribution Models and Tools available.
Maximizing Customer Lifetime Value (CLV) Through Data-Driven Marketing Attribution
Unlock the true potential of your marketing via data-driven strategies for boosting Customer Lifetime Value (CLV) through.
A Deep dive into Attribution Maths — Part 1
Demystifying the mathematics behind marketing attribution. Exploring Heuristics, Algorithmic, Data driven models & Rando..
A Deep dive into Attribution Maths — Part 2
The math behind Shapley and Markov chains. Learn how algorithmic attribution models work, their pros and cons.
The Formula for
Marketing Success
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Boolean Maths