# BooleanMaths

> Ad optimization and attribution SaaS specifically built for D2C and Shopify brands.

> We solve the attribution gap using first-party data and probabilistic modeling.

## Core Resources

- [How it Works](https://booleanmaths.com/how-it-works): Deep dive into our attribution logic.

- [Shopify Integration](https://booleanmaths.com/docs/shopify): Setup guide for the Shopify App.

- [Pricing](https://booleanmaths.com/pricing): Tiered plans for startups and enterprises.

## Optional

- [Case Studies](https://booleanmaths.com/results): Success stories from sports shoe brands.

- [Company Blog](https://booleanmaths.com/blog): Latest insights on D2C marketing.